• Led a project for transitioning from Universal Analytics to GA4 in Google Analytics, setup various events and user interaction triggers throughout our website and android application using Google Tag Manager to accurately measure user activity and calculate ROI on marketing expenditure.• Led a project for customizing a Mar-Tech software (WebEngage) for eCommerce and lending use case. Configured and built logics for a REST API to allow event trigger based and user attribute-based marketing communications.• Created user funnels for various products (Personal loans, Flights, and eCommerce store). Created various user segments for marketing based on credit scores, past orders, site visits and order probability.• Conducted extensive A/B tests and regression analysis for optimizing marketing expenditure, marketing channels, communication content and communication schedules.

• Led the project for implementation of HR analytics which proved to be instrumental as a competitor differentiator(New sales+Retention) directly resulting in 1.3cr+ of revenue in the first 3 months of launch, subsequently increasing our Net Revenue Retention (NRR) from 54% to 88%• Re-designed SOPs for Claim operations team. Built a robust tracking system and designed an approval-based workflow for claims management subsequently reducing the average TAT for reimbursement claims by ~2.3 days and for cashless claims by ~20 mins• Designed multiple database schemas for storing internal data based on business needs. Developed data sanity checks for user data at scale. Developed SOPs for account deboarding based on minimal stakeholder friction.• Built SQL-based dashboards to track operational metrics (claims and endorsements), financial metrics (sales and retention), and investor reporting. Implemented dashboard automation to provide key stakeholders with actionable insights on a regular basis.• Collaborated with multiple companies, including GoDigit, Care, MediAssist, ICICI and FHPL to successfully implement API integrations within our platform. This integration enabled us to access live and accurate data, facilitating the delivery of comprehensive automated reports to our clients.

• Conducted primary market research for biggest players in pharmaceutical sector, worked on projects with Merck.• Conducting error free data analysis for Promotional Effectiveness Tracking study, ATU study, Patient Chart Audit study.• Created reports and presentations based on Client’s Key Business Questions, which directly affected

• Part of a 3-person robotics R&D team developing next generation IOT based aquaculture aeration device. • Worked on custom designed bevel based stainless steel gearbox system. • Worked on custom designed stepper motor based aluminium robotic arms. • Worked on custom designed stainless steel chassis design with slotting for various electronic components. • Worked on stepper motor driven pulley and shaft design. • Worked on outer plastic design for an IOT based aeration device and monitering sensor module. • Preparation of BOM for the designed parts.

• Control room monitering.• ID fan maintainence.• Boiler maintainence.• Coal handling room monitering.

• Worked on design of stainless steel chassis, damper mounts and engine mounts. • Worked on design of outer plastic design, plastic racing seat and driver ergonomics analysis. • Worked on design of manufacturing fixtures for the chassis, testing jig for torsional stability.