I'm a marketing professional with years of experience in marketing strategy, marketing management, brand marketing and brand development, digital marketing, international marketing, and communication. I have a proven track record of driving business growth and increasing brand awareness. With experience in both B2B and consumer marketing across various industries, including IT, FMCG, and fashion I bring a diverse perspective into decision-making processes.I am passionate about utilizing data-driven insights to create effective marketing activities that resonate with target audiences and drive conversions. Throughout my career, I have leveraged my strategic mindset and strong communication skills to lead marketing and communications teams and manage complex projects to successful outcomes.
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Head Of MarketingZure Ltd Mar 2022 - PresentHelsinki, Southern Finland, FiAt Zure my responsibilities include but are not limited to global marketing strategy, content strategy, and planning and implementing all international and local marketing activities in all markets. I develop, nurture, and monitor Zure's brand and work with employer branding and recruitment marketing which play a key role in the success of an IT services company. -
Chief Marketing OfficerSeure Henkilöstöpalvelut Oy Jan 2020 - Mar 2022Helsinki, Southern Finland, FiAt Seure I, together with my team created a content strategy and analytics ecosystem that showed which content and activations were the most profitable for the business. We renewed all marketing and communications processes as well as deployed new digital tools to guarantee an effective marketing function that delivers results. We created a content strategy, started to be data-driven when planning marketing activations, and deployed marketing automation. I was also responsible for brand, corporate communications, and was a member of management team. -
Marketing & Communications ManagerSeure Henkilöstöpalvelut Oy Aug 2019 - Jan 2020Helsinki, Southern Finland, Fi
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Brand ManagerSuomen Rfsu Oy Aug 2017 - Aug 2019Helsinki, Uusimaa, FiI was responsible for RFSU's marketing in Finland and worked with brand marketing in the Nordics closely together with the marketing teams in Sweden and Norway. I was in charge of marketing strategy, campaigns, budget, creating a content strategy, and I also took part in product development and launches. We planned and executed a website renewal as well as a renewal of brand visuals. -
Marketing Manager - Content & CommunitySako Ltd - Part Of Beretta Group Nov 2016 - Aug 2017Riihimäki, FiAt Sako, I worked with global digital marketing, community management, partner marketing, content strategy, content planning & global distribution and marketing automation. I was responsible for the global online presence of both Sako & Tikka brands as well as digital marketing of all Beretta owned brands in Finland. -
Online Media Planner & AnalystPaulig - Coffee Division Of Paulig Group May 2015 - Nov 2016Vuosaari, Helsinki, FiAs Paulig Coffee division’s in-house media agency, I was responsible for Paulig’s visibility in owned digital channels and took part in content creation and project management of in-house produced digital marketing campaigns. I was in charge of all analytics and insights of our own channels and earned media and thanks to my analytical skills and data-driven approach I was able to significantly lower Paulig’s social media and search engine advertising costs as well as improve our reach and engagement rate. -
Marketing AssistantLindex Sep 2014 - May 2015Göteborg, Västra Götaland, SeAt Lindex Finland's marketing department I worked with internal and external communications and was responsible for analyzing and reporting Online Shop performance. Implementation of More at Lindex loyal customer program activities and communications in digital channels as well as creating marketing materials for local channels and activities were my main responsibilities. -
Planning AssistantStockmann Feb 2014 - Sep 2014Helsinki, Uusimaa, FiMy main tasks included analyzing and reporting sales figures of OneWay and Women’s Fast Fashion departments. I was responsible for tracking orders, staying in touch with suppliers and optimizing stock value. -
Broadband Delivery TraineeTeliasonera May 2013 - Aug 2013Solna, -, SeAs a Broadband Delivery Coordinator my job was to ensure that customers received theirbroadband interfaces delivered on time. My responsibilities included problem solving andcustomer service. -
Insurance HandlerFennia May 2010 - Aug 2012Helsinki, Uusimaa, FiWorking in a back-office function I was responsible for keeping the insurance base up to date andadvising customer service as a specialist in the field of car insurances.
Suvi Leinonen Education Details
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University Of VaasaEconomics And Business Administration -
Universitat Internacional De CatalunyaEconomics
Frequently Asked Questions about Suvi Leinonen
What company does Suvi Leinonen work for?
Suvi Leinonen works for Zure Ltd
What is Suvi Leinonen's role at the current company?
Suvi Leinonen's current role is Head of Marketing at Zure Ltd.
What schools did Suvi Leinonen attend?
Suvi Leinonen attended University Of Vaasa, Universitat Internacional De Catalunya.
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