Suvom Ghosh Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

As a Digital Marketing Executive at HeidelbergCement Bangladesh, I spearheaded impactful digital marketing initiatives to drive brand visibility, customer engagement, and business growth. Job Responsibilities: • Orchestrated an annual $1,50,000 budget for BTL and digital marketing campaigns across diverse online channels, ensuring strategic planning and execution.• Launched Bangladesh’s 1st ever Multi Purpose Cement named Ruby MPC and Scan MPC with the tagline -… Show more As a Digital Marketing Executive at HeidelbergCement Bangladesh, I spearheaded impactful digital marketing initiatives to drive brand visibility, customer engagement, and business growth. Job Responsibilities: • Orchestrated an annual $1,50,000 budget for BTL and digital marketing campaigns across diverse online channels, ensuring strategic planning and execution.• Launched Bangladesh’s 1st ever Multi Purpose Cement named Ruby MPC and Scan MPC with the tagline - “দীর্ঘমেয়াদি শক্তি ও স্থায়িত্বের স্মার্ট সমাধান - মাল্টি পারপাস সিমেন্ট '• Re-launched and maintained all Digital Activities for HeidelbergCement Bangladesh Ltd. to Heidelberg Materials Bangladesh PLC.• Developed new communication route for ScanCement with the slogan - “নির্মাণে থাকুন ১০০% শিওর”• MoU signing and Corporate Partnership with other Building Material industry leaders to bring sustainable growth.• Became the winner under the category of ‘Green Factory Award’ for our initiative ‘Sustainable Affordable And Clean Energy through Geocycle Solutions• Digital Assets for yearlong technical and corporate events including IHB meet, Masson Meet, Engineer’s Meet (ভালো বাসা নির্মাণ কর্মশালা), Halkhata and Dealer Conference.• Actively participated in SEO and SEM efforts, contributing to an enhanced online presence and visibility.• Managed budget models, analyzed financial data, and ensured all digital operations within the Sales and Marketing department operated within budgetary constraints.• Effectively managed media buying primarily on Facebook, YouTube, and LinkedIn, optimizing return on ad spend for the brand.• Oversees Business Intelligence initiatives and place forecast for data driven decisions to improve sales with fluency in Data Analytics play ground like SQL, Python, Tableau, Google Analytics and Power BI.• Active in Digital Project Managements – Launched QR Codes on Bags, maintain a blog and company website’s content. Show less

Dhaka, Bangladesh

Key Achievements:• Assisting on the Relaunching of BikroyJOBS - A blue collar online job portal. Took care of all the content and necessary creatives during the launching event and ceremony.• Launched "BikesGuide Bangladesh - A reliable motorcycle trading website" and handled all the creative and content of the website till December 2022• Write, Communicate. and implement of all sorts of Bikroy.com PR, BTL and TTL activities.Job Responsibilities: As a… Show more Key Achievements:• Assisting on the Relaunching of BikroyJOBS - A blue collar online job portal. Took care of all the content and necessary creatives during the launching event and ceremony.• Launched "BikesGuide Bangladesh - A reliable motorcycle trading website" and handled all the creative and content of the website till December 2022• Write, Communicate. and implement of all sorts of Bikroy.com PR, BTL and TTL activities.Job Responsibilities: As a digital marketer, I was responsible for planning and executing paid online marketing campaigns for the largest Marketplace & e-commerce platform in Bangladesh. My goal was to increase the sales volume of micro-businesses using digital media. With a monthly budget of $50k, I utilized several channels to achieve a positive return on investment and return on ad spend.• Create weekly & Monthly reports using google analytics, Facebook ads manager, smartly, WebEngage and adjust, etc to identify the individual seller performance, the top-selling products, Profit of the period, and ROI.• Conducting keyword research and using SEO best practices to increase traffic to the company website.• Creating compelling headlines and body copy that will capture the attention of the target audience.• Managing the group of content writers and approve their content before getting on air.• Worked closely with cross-functional teams, including marketing, design, and product, to ensure content alignment before launching digital campaigns. • Create data flow diagram and manage all sort of content (image, text, video) for monthly newsletter (email-marketing) via mailchimp for Bikroy.• Contact, collaborate and finalize script for Influencers to release promotional videos for Bikroy. Show less

Dhaka, Bangladesh

• Wrote over 200 articles/blogs (both Bengali and English) for the company's sister website.• Conducted extensive research on the Internet to help with providing factual statistics into the articles/blogs.• Wrote interesting posts for the company's various clients' on Facebook and Linkedin.• Created monthly Excel spreadsheets to help manage when the clients' Google+ Accounts and the number of posts they needed were posted.• Used Ahrefs/Google Keywords to monitor… Show more • Wrote over 200 articles/blogs (both Bengali and English) for the company's sister website.• Conducted extensive research on the Internet to help with providing factual statistics into the articles/blogs.• Wrote interesting posts for the company's various clients' on Facebook and Linkedin.• Created monthly Excel spreadsheets to help manage when the clients' Google+ Accounts and the number of posts they needed were posted.• Used Ahrefs/Google Keywords to monitor the ranking of the company's clients' keywords.• Learned how to fusion between write-ups and SEO from the excellent Digital Marketing team here. Show less

Dhaka

• Manage up to 6 German websites using up-to-date SEO techniques to increase traffic and improve site rankings through write-ups.• Track weekly site ranking and visits through Google Analytics and Ahrefs to improve organic searching.• Write up to 700 pieces of content weekly using SEO keywords drawn from Google Analytics and post through Magento and WordPress.• Oversee content writing team, delegate assignments, edit work for grammatical proficiency and quality of… Show more • Manage up to 6 German websites using up-to-date SEO techniques to increase traffic and improve site rankings through write-ups.• Track weekly site ranking and visits through Google Analytics and Ahrefs to improve organic searching.• Write up to 700 pieces of content weekly using SEO keywords drawn from Google Analytics and post through Magento and WordPress.• Oversee content writing team, delegate assignments, edit work for grammatical proficiency and quality of content.• Assist in the hiring and interview process of a number of candidates, train new interns and review progress with hiring. Show less

Dhaka

Part of the team I was in-charge of Content Writing. I have written more than 1500 content for blogs and done affiliate marketing content during this period. Here are some of my responsibilities given below: • Create original and SEO-optimized content• Curating and updating existing content• Produce copies and content for company's social media handles• Promote and market of software and web-based products and other services of clients