Promotion and expansion of responsibility to Marketing Operations Manager.Responsible over ITM (Idea-to-market), CRM and loyalty, promotion strategy, market research and project management.

Promoted to the Central Asia office.Successfully scaled CRM marketing to the region. Building a B2C and B2B strategy tailored to the specifics of each country in the region. Formation and training of local teams, setting goals, objectives and controlling the realization of the function. ROI is higher than 1000%.Successfully participated in the process of transformation and stabilization of the region against the backdrop of the events of recent years.Lead the project of changing CDP and CRM system from Siebel Oracle to Bloomreach. Control of stabilization process. Develop CRM following new facilities and market needs.

Successful CRM function realization from the «zero» basis: promotion from the project management to CRM team lead. B2C and B2B strategy development based on audits/CJM/Jobs-to-be done and customer lifecycle. Formation of the effective team up to 10 people, setting goals and objectives, motivating. Successful negotiations between departments and contractors. Reporting and defending the project/strategy to management. Elaboration of KPIs and performance analytics methods, hypothesis generation, A/B testing to find the best solution. 500% ROI turnover from the channel in the first year of the project and 1000%+ next years. Easily explain complicated technical stuff to business and business stuff to developers. Experience in managing marketing budgets.Other strong skills: team management and development of downlines, ability to hear and listen, give constructive feedback, as well as accept and take into account a feedback given to me, copywriting.Experienced user: Oracle (BI, CRM, Reports, Siebel), GDW, Mailchimp, Unisender. Telegram. Usage training: Mindbox, Exponea-Bloomreach.

Successfully executed more than 200 researches at different levels of complexity (over night surveys, Business Intelligence, big data, trackings, price-audits, segmentations, ads tests, desk researches, competitive intelligence and other quantitative and qualitative researchers). Presentation and defense of research results that helped make business timely decisions. Other strong skills: easy educate internal clients, good at explaining even complicated things. Strong analytical skills, easily read numbers and data.Experienced user: Microsoft Word, Excel, Internet Explorer, Outlook, Power Point, Project, SPSS, Pulsar user.

Launched the project, which ran successfully for 5 years and ended because of the pandemic situation. Through the first year productively set up the operational work of the family anticafe after the strategy development. I was good at promotion, SMM, CEO, managing staff (recruiting, controlling, educating), events organization, financial analytics. Experienced user: YandexMetrika, GoogleAnalytics

Successfully realized many projects as a part of quantitative department: trackings, advertising/pack/concept tests, segmentations, U&As, costumers satisfaction and others. Good faith work ensured that I was promoted several times. Other strong skills: strong analytical base, understanding goals and needs of clients, processes coordination and quality control, good at reports preparation and oral presentations.