Su Yee Yeoh Email & Phone Number

- Reporting into the Regional Brand Experience Manager - Strategising, planning and executing regional and local tactical briefs for campaigns, aligning with the Business Vision Strategy.- Leading brand experience and marketing initiatives in centre, including retailer marketing support strategy and engagement- Content strategy and planning across centre digital platforms - Stakeholder management and performance reporting- Financial duties of managing PO, invoices… Show more - Reporting into the Regional Brand Experience Manager - Strategising, planning and executing regional and local tactical briefs for campaigns, aligning with the Business Vision Strategy.- Leading brand experience and marketing initiatives in centre, including retailer marketing support strategy and engagement- Content strategy and planning across centre digital platforms - Stakeholder management and performance reporting- Financial duties of managing PO, invoices, budgeting and forecasting Show less

Melbourne, Victoria, Australia

• Lead and execute on segment-led campaigns for hirer segments.• Develop and brief campaign activities, covering creative development, media planning and buying, asset production, performance analysis, and optimisation to meet the project objectives.• Demonstrate excellent project management skills, adhering to timelines, and achieving goals through effective collaboration and organisation. • Collaborate closely with various teams and cross-functional departments to acquire valuable… Show more • Lead and execute on segment-led campaigns for hirer segments.• Develop and brief campaign activities, covering creative development, media planning and buying, asset production, performance analysis, and optimisation to meet the project objectives.• Demonstrate excellent project management skills, adhering to timelines, and achieving goals through effective collaboration and organisation. • Collaborate closely with various teams and cross-functional departments to acquire valuable data and insights about clients and the company. Use this information to create, track, analyse, and optimise campaign activities, aiming to maximise campaign performance and achieve customer, business, and brand KPIs.• Manage complex stakeholder relationships, working closely with senior leaders and external agencies, and communicate results effectively through comprehensive reporting. Show less

Australia

• Managing content strategies and planning for Company B2C brands (website, blogs & buying guides, newsletter and social media platforms)• Leading communications with internal and external stakeholders for projects assigned • Writing insight-led creative briefs and lead briefing with collaborating teams (Design team and tech team)• Working closely with external SEO agency to establish foundation works, track trends and act responsively on insights to optimise brand… Show more • Managing content strategies and planning for Company B2C brands (website, blogs & buying guides, newsletter and social media platforms)• Leading communications with internal and external stakeholders for projects assigned • Writing insight-led creative briefs and lead briefing with collaborating teams (Design team and tech team)• Working closely with external SEO agency to establish foundation works, track trends and act responsively on insights to optimise brand SEO• Confident use of content management platforms and marketing tools including Shopify, Mailchimp, Canva and etc to drive ideas into actions and manage campaign delivery • Confident use of social media platforms such as Facebook and Instagram• Assisting the Legal department with brand trademark registration and declaration works (compiling evidence of use, tracking trademark status, establishing a central IP registry etc.) Show less

Melbourne, Victoria, Australia

• Managing the performance of product categories and recommending actions based on insights across various major Australia E-Commerce platforms including eBay, Catch, Kogan etc• Analysing and interpreting sets of data to develop marketing insights and pricing strategies in improving product performance and competitiveness• Working closely with inter-departments (channels, buyers, shipping) to carry out promotion activities, boost sales and maintain healthy stock level in achieving sales… Show more • Managing the performance of product categories and recommending actions based on insights across various major Australia E-Commerce platforms including eBay, Catch, Kogan etc• Analysing and interpreting sets of data to develop marketing insights and pricing strategies in improving product performance and competitiveness• Working closely with inter-departments (channels, buyers, shipping) to carry out promotion activities, boost sales and maintain healthy stock level in achieving sales targets, product delivery and customer satisfaction. • Communicating ideas and developing marketing materials alongside in-house creatives, IT team and outside parties to promote product awareness, branding and positioning for publishing and advertising• Involving in brand marketing for new brand development, writing listing and email marketing briefs and ensuring contents generated are consistently delivered across all channels• Optimising listings to increase conversion of sales through higher traffic, impression rates, CTR, and advertising campaigns Show less

Melbourne, Victoria, Australia

• Facilitate the admission process for international students • Provide in-depth and up-to-date consultation regarding education providers, course options, fees and intakes for schools, universities and colleges based in Australia.• Building and maintaining healthy relationships with clients and education partners• Evaluate and understand the client’s circumstances and guide them with proper education advice best suitable for them • Maintaining up-to-date records of the clients… Show more • Facilitate the admission process for international students • Provide in-depth and up-to-date consultation regarding education providers, course options, fees and intakes for schools, universities and colleges based in Australia.• Building and maintaining healthy relationships with clients and education partners• Evaluate and understand the client’s circumstances and guide them with proper education advice best suitable for them • Maintaining up-to-date records of the clients in organisation’s CRM Show less

Penang, Malaysia

• Developing copywriting and creative content for company branding and marketing campaign materials across various platforms (e.g. project brochures, project handover owner’s manual, websites, social media, press statements)• Managing company social media, project websites, app platforms, and sponsorship requests• Managing translation and proofreading works (English, Mandarin and Malay)• Involving in planning, coordination, and execution of events (project launchings, customer… Show more • Developing copywriting and creative content for company branding and marketing campaign materials across various platforms (e.g. project brochures, project handover owner’s manual, websites, social media, press statements)• Managing company social media, project websites, app platforms, and sponsorship requests• Managing translation and proofreading works (English, Mandarin and Malay)• Involving in planning, coordination, and execution of events (project launchings, customer appreciation events, signing ceremonies etc.)• Managing media relations and news monitoring• Supporting sales team in – Product knowledge (real estate), sales pitching, upfront customer service and market knowledge.• Involving in project delivery inspection and residential project handover• Undertaking roles as the person-in-charge for major projects including:o The Signing Ceremony between Aspen Group and Telekom Malaysia to facilitate the deployment of Smart City services and converged IT and ICT services for Aspen Vision City.o International and local marketing campaigns (i.e.: HK roadshow, Make Your Move Campaign, Guaranteed Prosperity Campaign etc.) o The award submission for TRI PINNACLE (affordable housing project) entering The Edge’s Urban Housing Excellence Award 2019. (successfully nominated as finalist).o Company’s corporate social responsibility events, e.g. ceremony event for handover of new gym from Aspen Group to State firefighters of Tg.Tokong, Penang branch. Show less

Penang, Malaysia

• Managing Straits Quay Retail Marina Mall’s general information page enquiries, website, and social media.• Planning, coordination and execution of festive events and roadshows.• Advertising and promoting mall promotion space• Coordinating and liaising with tenants on events, interview requests and purchasing/ sponsorship of vouchers and in mall advertisements• Involving in media drops and CSR activities under E&O Berhad• Composing press releases, radio script, and in-mall… Show more • Managing Straits Quay Retail Marina Mall’s general information page enquiries, website, and social media.• Planning, coordination and execution of festive events and roadshows.• Advertising and promoting mall promotion space• Coordinating and liaising with tenants on events, interview requests and purchasing/ sponsorship of vouchers and in mall advertisements• Involving in media drops and CSR activities under E&O Berhad• Composing press releases, radio script, and in-mall collaterals• Managing media relations and news monitoring• Managing mall space promotion, bringing in well-known brands such as Mayfair, Thermomix, Triumph.• Undertaking role as the person-in-charge for major events including:o Straits Quay Retail Marina Mall’s Chinese New Year festive activities o Exhibitions held at Strait Quay Convention Center, e.g. MATTA fair, book fairs, other trade fairs.o Company CSR events, e.g. Chinese New Year open house, Hari Raya open house• Additional credential:o Secretary – Straits Quay Marina Mall Sports Club Committee Show less

Bachelor Of Commerce - Bcom

Victoria Certificate Of Education