Su Yee Yeoh Email & Phone Number

- Reporting into the Regional Brand Experience Manager - Strategising, planning and executing regional and local tactical briefs for campaigns, aligning with the Business Vision Strategy.- Leading brand experience and marketing initiatives in centre, including retailer marketing support strategy and engagement- Content strategy and planning across centre.

Melbourne, Victoria, Australia

• Lead and execute on segment-led campaigns for hirer segments.
• Develop and brief campaign activities, covering creative development, media planning and buying, asset production, performance analysis, and optimisation to meet the project objectives.
• Demonstrate excellent project management skills, adhering to timelines, and achieving goals through effective collaboration and organisation.
• Collaborate closely with various teams and cross-functional departments to acquire valuable… Show more
• Collaborate closely with various teams and cross-functional departments to acquire valuable data and insights about clients and the company. Use this information to create, track, analyse, and optimise campaign.
• Manage complex stakeholder relationships, working closely with senior leaders and external agencies, and communicate results effectively through comprehensive reporting. Show less

Australia

• Managing content strategies and planning for Company B2C brands (website, blogs & buying guides, newsletter and social media platforms)
• Leading communications with internal and external stakeholders for projects assigned
• Writing insight-led creative briefs and lead briefing with collaborating teams (Design team and tech team)
• Working closely with external SEO agency to establish foundation works, track trends and act responsively on insights to optimise brand… Show more
• Working closely with external SEO agency to establish foundation works, track trends and act responsively on insights to optimise brand SEO
• Confident use of content management platforms and marketing tools including Shopify, Mailchimp, Canva and etc to drive ideas into actions and manage campaign delivery

Melbourne, Victoria, Australia

• Managing the performance of product categories and recommending actions based on insights across various major Australia E-Commerce platforms including eBay, Catch, Kogan etc
• Analysing and interpreting sets of data to develop marketing insights and pricing strategies in improving product performance and competitiveness
• Working closely with inter-departments (channels, buyers, shipping) to carry out promotion activities, boost sales and maintain healthy stock level in achieving sales… Show more
• Working closely with inter-departments (channels, buyers, shipping) to carry out promotion activities, boost sales and maintain healthy stock level in achieving sales targets, product delivery and customer satisfaction.
• Communicating ideas and developing marketing materials alongside in-house creatives, IT team and outside parties to promote product awareness, branding and positioning for publishing and advertising
• Involving in brand marketing for new brand development, writing listing and email marketing briefs and ensuring contents generated are consistently delivered across all channels

Melbourne, Victoria, Australia

• Facilitate the admission process for international students
• Provide in-depth and up-to-date consultation regarding education providers, course options, fees and intakes for schools, universities and colleges based in Australia.
• Building and maintaining healthy relationships with clients and education partners
• Evaluate and understand the client’s circumstances and guide them with proper education advice best suitable for them
• Maintaining up-to-date records of the clients… Show more
• Maintaining up-to-date records of the clients in organisation’s CRM Show less

Penang, Malaysia

• Developing copywriting and creative content for company branding and marketing campaign materials across various platforms (e.g. project brochures, project handover owner’s manual, websites, social media, press.
• Managing company social media, project websites, app platforms, and sponsorship requests
• Managing translation and proofreading works (English, Mandarin and Malay)
• Involving in planning, coordination, and execution of events (project launchings, customer… Show more
• Involving in planning, coordination, and execution of events (project launchings, customer appreciation events, signing ceremonies etc.)
• Managing media relations and news monitoring

Penang, Malaysia

• Managing Straits Quay Retail Marina Mall’s general information page enquiries, website, and social media.
• Planning, coordination and execution of festive events and roadshows.
• Advertising and promoting mall promotion space
• Coordinating and liaising with tenants on events, interview requests and purchasing/ sponsorship of vouchers and in mall advertisements
• Involving in media drops and CSR activities under E&O Berhad
• Composing press releases, radio script, and in-mall… Show more

Bachelor Of Commerce - Bcom

Victoria Certificate Of Education