Ying S. Email & Phone Number

Chicago, Illinois, US

• Lead a team of analysts to deliver actionable insights on consumer trends for both retailer and manufacturer clients
• Partner closely with account teams and clients to design and execute research analyses, aligning with client business objectives to provide compelling recommendations based on findings
• Collaborate with other cross functional partners, including data scientists and product managers to develop ongoing improvements to data quality, analysis approaches, methodologies, and product portfolio

Port Washington, NY, US

• Lead a team of three analysts, and establish efficient project workflow process to oversee overall team productivity and efficiency
• Partner closely with account teams and clients to design and execute research analyses, aligning with client business objectives to provide compelling recommendations based on findings
• Collaborate with other cross functional partners, including data scientists and product managers to develop ongoing improvements to data quality, analysis approaches, methodologies, and product portfolio

Port Washington, NY, US

• Provided tailored insights and recommendations to clients to meet their business needs, fostering long-term relationships and identifying opportunities for increased partnership
• Led cross-functional teams in execution of research projects, including segmentation and pricing analysis to uncover nuanced consumer behaviors and identifying areas of growth and opportunity
• Leveraged data from diverse sources to enhance reporting quality, ensuring consistency across disparate datasets and improving customer insights for brands and retailers

Port Washington, NY, US

Port Washington, NY, US

New York, NY, US

• Provided Marketing Analytics Department with various types of weekly email performance reports
• Delivered email results and recommendations by presenting findings at weekly inter-department production meeting
• Provided email performance statistical analysis for Partnership & Sponsorship team and other internal teams upon requests
• Created end-of-season email performance reports for New York Rangers, New York Knicks, and other business units
• Updated and maintained master email reports for all Madison Square Garden’s business units

Port Washington, NY, US

• Provide consumer insights on E-commerce shopping dynamics for both internal teams and clients
• Created and prepared presentation deliverables and ad-hoc analysis reports for client meetings
• Support Business Development team in term of developing project scopes and proposals

New York, US

• Assisted SEM team with weekly site traffic and campaign reports using Google Analytics
• Conducted market research on online luxury retail competition and analyzed industry trends

• Conducted marketing research on competitors targeting Asian American population; adjusted strategies based on findings
• Implemented marketing strategies to promote healthcare service in Asian American communities resulting in increased client caseload; assigned suitable employees to corresponding cases based on clients’ special needs.
• Screened and interviewed candidates; conducted individual and group orientation and in-service session for employees
• Organized recruitment events, and hosted company information sessions in vocational programs on weekly basis

New York, NY, US

• Conducted multiple market research projects on New York City public school system. Created reference book to facilitate matching teachers and appropriate teaching programs
• Helped to coordinate large-scale recruitment events on weekly basis and addressed participants’ questions and concerns; followed up after each event by analyzing data and tracking attendance
• Updated and revised potential candidate information in spreadsheets while ensuring quality and timeliness of the results

Geneseo, NY, US

• Oversaw residence hall by following proper protocols; managed crisis situation as part of a duty rotation for approximately 360 students
• Fostered a friendly environment and educated residents by facilitating programs tailored by residents’ needs and supervisor’s guideline
• Served on marketing committee to promote and implement residence-life related events to the entire campus of approximately 5000 students

Geneseo, NY, US

• Supported administrative assistant with planning and preparation of various sports events, and other administrative duties
• Managed front desk by answering phone calls, taking messages, greeting visitors, dealing with general inquiries, and keeping track of office supplies
• Assisted the director and associate directors with data entry and game schedule updates

Long Island City, NY, US

• Supported Marketing Manager and Marketing Team in products promotion and event planning; provided support during the process of hosting Sino-American Association business conference
• Maintained company website and various social media accounts by updating information and writing new content
• Translated business or real-estate related documents from English to Chinese

Master'S Degree, Marketing

Bs, Business Administration, International Relations

Business In China