Su Yin Tan Email & Phone Number

Singapore

o Lead five ASEAN Demand Program specialists who are responsible for planning and driving demand generation campaigns for hardware, software and services targeting CIO/IT managers. o Drive the Industry Solutions program under Coordinated Audience for key industries in Banking & Finance, Government, Healthcare, Telco and Distribution both for clusters and GB.o Guide fourteen country Demand Program specialists to execute the demand generation campaigns designed by ASEANo Successful campaigns ran under the Coordinated Audience program include the Smarter Cities series, IBM Smarter Business & Technology Series, the various new product launches and competitive attack campaigns, leveraging Comms and social media for publicity and Lead Development Response team for lead identification.o Led the integration of tactics within and between programs with the DP team and program leads so as to plan more synchronized, non-duplicative tactics as well as increasing brand collaboration in the integration exercise.

o In charge of developing marketing strategy and planning of campaigns in Public Sector o Support sales team in account-based marketing for strategic accounts including the design and launch of the first Network Centric Operations Summit in Singapore, planning and executing an Innovation Jam for a key account and creating client reference videos.o Designed and managed the IDA596 Blitz campaign to drive sales from the bulk tender awarded to IBM and selected vendors. This involves the building and dissemination of attractive bundled solutions through DMs/eDMs and ibm.com, working with LDR to identify leads and approved business partners to validate and pursue the leads.o Collaborate with ASEAN & AP sales and marketing for regional events including Government Information Forum, FutureGov and Network Centric Operations Asiao Received customer and management recognition for the successful Innovation Jam for a key account.

o In charge of developing and managing channels & SMB GTM strategieso Developed and launched a new Focus BP program to channel limited resources to key BPso Rolled out new tools and supporting infrastructure to make it simpler and speedier for BPs and SMB to get faster credit ratings and use a simpler contract when using IGFo Collaborate with SMB & Brand marketing to get IGF into their marketing and enablement campaigns o Received IBM Team Excellence Award for Project Oyster, the initiative to drive simpler and speedier processes in IGFo Received IBM Bravo Award in recognition of excellence in channels marketing management and the successful rollout of Rapid Online Financing.

B.B.A

Post-Grad Diploma In Systems Analysis