Global Marketing Communications Manager
Current• Organized a partnership event with The Metropolitan Museum of Art by developing narratives, planning logistics, and creating digital assets around the event• Managed developing Sulwhasoo’s global pop-up store design tool kit to help over 10 global markets engage new customers with a memorable brand experience while maintaining brand consistency• Led global holiday campaigns for the most luxurious cosmetics brand in the Group: AMOREPACIFIC by creating various campaign assets including concepts, stories, key copies, digital contents, and products• Researched cosmetics market trends in US, Canada, Hong Kong and Australia, and built product launch strategies encompassing pricing, communication, and go-to market strategies