Suzana Bulearca Email & Phone Number

Bournemouth, United Kingdom

Growing and managing the marketing team, as well as external partnerships with agencies and contractorsBusiness strategyProduct strategyERP systems migrationManaging web development and internal IT projects (company server, hardware, ERP system) with external agencies and contractorsAlways on the lookout for new technologies and marketing innovations to keep the business at competitive advantage

Bournemouth, United Kingdom

Part of the management team of directorsEstablishment and development of an in-house marketing teamManaging digital agency and contractor relationshipsMarketing operations optimisation and growth with a focus on digital investmentDatabase management and CRM programme implementationProduct & pricing strategy and management

Bournemouth, United Kingdom

Head of Marketing, UX, Design and Web Development Services at Adido.In charge with delivering high quality services and products for Adido clients, team transformation, process improvement, product development.

Bournemouth, United Kingdom

Skills: strategy, account management, commercial mindset, team management & leadership, change management, data analysis, project management.Team managementMarketing team restructure Change managementPlaying a driving role in managing and driving the change process with key agency stakeholders to ensure a smooth collaboration between the existent and newly formed departments.Process managementImplemented Workfront as a new project management system and worked on its integration with Salesforce, Xero and Timesheets. Implemented Supermetrics as a reporting and monitoring tool for the team. Implemented Marin search bid management tool for a select portfolio of clients. Initiated full review of the marketing tools to improve the team’s workflow (SEO dashboards, PR and networking tools, social management tools, paid search management tools).Strategy & account managementInitiated a full review of marketing clients and working with channel specialists to develop personalised roadmaps. Developed new PPC and tracking audit products and re-invigorated previous products within audience research and conversion rate optimisation. Commended for 2015 Drum Search Awards, UK Search Awards and winner of Wirehive Best Use of Search Awards. Pitching for new business and developing new investment opportunities for existing clients. Keynote speaker for Adido’s Let’s Do Digital Events and workshops on PPC.

Bournemouth, United Kingdom

Skills: account management, relationship building, client retention, innovation, campaigns and ongoing marketing planning/ management/ implementation/ reporting & analysis, consultancy, pitching.Specialisms: paid search, data analysis.Worked on some of the agency’s largest clients and delivered strategic direction and implementation with 100% client retention rate and revenue/ ROI increase.Managed the clients’ PPC, organic search, social media, display & affiliate activities, while also liaising with the creative and technical teams to improve on-site conversion rates and user experience, and with the client services team to ensure a good client-agency relationship. Working knowledge of Google Adwords, Bing Ads, Google Analytics, DC Storm, Visual Website Optimiser.Key verticals: finance, ecommerce, travel, B2B from local challenger brands to FTSE 250 and 100 companies.Client portfolio: M&S for Business, Vanquis Bank (part of Provident Financial), Argos Card, 2 Kings, Professional Building Supplies Group, Event Insurance Services.

Bournemouth, United Kingdom

Required for rapid transformation of marketing operations within a startup project in the online gambling industry. My contract required fast turnarounds and coordinating implementation across a team of marketers and developers based in Bournemouth, London and Poland. By month three of my activity the company was profitably acquiring customers and re-engaging business.

Southampton, United Kingdom

Skills: media strategy, media planning, media buying, campaign execution and analysis, pitching.Media planner/ buyer with a strong focus on the paid digital environment but also involved in press, outdoor and sponsorship campaigns. Managed monthly media budgets in excess of £2M across a variety of European markets. Working knowledge of Google Adwords, Bing Ads, Facebook Ads, Google Analytics, affiliate platforms (OMG, Affiliate Window) and various adserving and tracking systems such as Mediaplex, Mediamind, Atlas and TradeDoubler on trafficking, adserving, creative and landing page testing, bid management.Key verticals: gaming, retail, entertainment and finance, leading UK and global companies.Client portfolio: UKTV, THQ, Vanquis Bank (part of Provident Financial), EA Store, Nexon, Liverpool Victoria, Blake Lapthorn, Red Funnel, WestQuay, Coopervision, Garmin, Skandia, Carte Blanche, WKD, Family Investments.

Bournemouth, United Kingdom

Skills: email management, social media managementEmail and Direct Marketing campaigns to promote virtual tours solutions for cruise and yacht companies.Working knowledge of Sugar CRM.

Bournemouth, United Kingdom

Promoting higher education for school children, giving university tours and talks to children and parents about the benefits of higher education.

Bucharest, Romania

Skills: database cleaning, research, content writing.Writing press releases, campaign announcements, version updates articles and PADs, and newsletters to partners/ clients. Cleaning the publications database and competitor research.

Canterbury, United Kingdom

Placement in Towers School Ashford, assisting experienced Mathematics teachers in lesson planning and classroom teaching and promoting higher education among children with poor family academic background or from lower socio-economic groups.

Bucharest, Romania

Financial adviser for insurance products and team leader for my group of brokers.

Bachelor Of Science - Bs, Computing & It With Statistics

Master’S Degree, Advertising And Marketing Communications, Distinction

Activities and Societies: Student Ambassador, SUBU Leadership Programme Degree: Distinction Dissertation theme: consultancy project.

Bachelor’S Degree, Business Studies With Advertising, First

Activities and Societies: Student Associate Scheme (Mathematics teaching assistant) - developed by the Training and Development Agency.

Bachelor’S Degree, Finance, Banking, Insurance And Stock Markets, First

Degree: completed year 1 with distinction scholarship Modules: Management, Marketing, Finance, Statistics, Accounting, Mathematics applied.

High School, Mathemathics-Physics-Informatics

Activities and Societies: Business Ethics project organised by Junior Achievement Romania (2005)