Responsible for research, creation, communication, and execution of sales and marketing strategies and programs for domestic and international resort and lodging organizations in the role of a consultant. Currently retained by an advertising and public relations firm specializing in the area of resort travel and tourism. In addition I work on specific hotel assignments in the capacity of sales and marketing expert. I recently assisted in the repositioning a resort condominium as a corporate retreat. The marketing of this property included pricing, sales collateral and the development of a complete strategic plan for the resort's entry into the tour and travel market.

Responsible for the development and implementation of sales and marketing strategies for the Stein Eriksen Lodge which includes budgeting, strategic plan development, development of advertising and promotional campaigns, account development, and public relations management with owners, customers and media.

Responsible for providing more focused marketing and support to the operations District Director and hotelGeneral Managers in accordance with the restructured company. Acted as marketing/sales consultant to owners and franchises. Supervised Directors of Sales and Sales Managers. Developed campaigns/special promotions which increased domestic and international sales an average of 18% (without increasing advertising expense).

Responsible for overall achievement of budgeted sales and profit.

Responsible for developing and implementing a strategic sales and marketing plan