Suzanne Clarridge Email and Phone Number
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I am a pioneer in Consumer Packaged Goods (CPG) eCommerce having founded MyBrands.com way back in 2000. (that's right, the same year as the dotcom crash). We were selling plastic bags, pickles and canned bread to consumers online for years before Amazon entered these categories. In our 18 years of operations I built relationships with people managing hundreds of brands, thousands of products and reached millions of consumers. Today, CPG eCommerce is more chaotic than ever. Yet in this confusion, there is a world of growth potential for your business with and without Amazon. I understand the challenges, see opportunity and remain fascinated with the evolution of this channel for CPG. Yes, I am also an executive leader who builds lasting partnerships with people and an accomplished sales person. I've proven my skills at developing and adapting strategies to capitalize on changing market opportunities. I love launching new products, new business models, marketing and general business management.
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Vice President Of Marketing & Partner SuccessWorldpantry.Com Apr 2021 - PresentSan Francisco, Ca, Us
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Consultant To World Pantry In MarketingWorldpantry.Com Dec 2019 - Apr 2021San Francisco, Ca, Us
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Consultant To Cpg EcommenrceSuzanne Clarridge, Llc Aug 2019 - Dec 2019
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Corporate Board Member Publicly Held Company: Finance, Governance And Compensation Committees.Insignia Systems, Inc. May 2018 - Aug 2019Minneapolis, Mn, UsISIG (NASDAQ). Insignia Systems business operates in-store and digital advertising solutions in mass merchandisers, grocery stores and for wholesalers. They provide expertise and solutions for CPG companies to connect and promote to consumers while in-store or out. Elected to the board of directors in 2018. -
Founder And President/CeoMy Brands Inc Jul 2000 - Aug 2019We were in the CPG online eCommerce business before Amazon! I founded My Brands in 2000 to serve both consumers and Consumer Packaged Goods (CPG) brands, by building a shopping destination for this industry long before there was widespread adoption of buying grocery products online. Knowing that winning and keeping retail shelf space for products is one of the toughest battles for brands, I saw an opportunity to create a online retail solution to help both retail consumers searching to buy their favorite products while also serving the need for brands to access a virtual endless shelf solution. Over time, I created and morphed our strategic vision, acted as the business development and marketing lead, in addition to overseeing the general business operations. Over our 19-year history, our web properties reached millions of consumers. By focusing on relationship building as a key sales strategy, I connected with hundreds of manufacturers over the years, contracted with dozens of them as we sold thousands and thousands of different products on MyBrands.com across grocery brands, non-food and specialty foods categories. We purchased and sourced products directly from the companies as well as aligned with DOT Foods, UNFI, KeHE and other distribution solutions.I adapted our business model to create branded webstores for powerful consumer brands such as StarKist, T. Marzetti, Domino Sugar and many more. We also offered and provided Amazon 3rd party sales for our brands and fulfillment services. We developed and operated on our own customized software stack, ran a pick/pack facility and in-house call center. -
Marketing ManagerFisher-Price 1998 - 1999East Aurora, New York, UsIn 1998 I was offered the opportunity to manage the girls 3-5 toy business at Fisher Price. Working with our team, I managed established products and new product development. I interfaced with the advertising agency to develop TV advertising and media plans. Also my responsibilities included sales force support for major account calls, conducting consumer research and Toy Fair presentations. -
Senior Product ManagerMobil Chemical Company 1989 - 1998Stratford, Connecticut, UsIn my interview with my first supervisor at Mobil Chemical, Jim Butler asked me what I’d be doing in ten years. I told him that I’d be running my own business. That didn’t put him off - in fact, he supported me and became my mentor.Mobil Chemical was a great training company, where I learned how to build and execute strategic plans by understanding the details of the day-to-day business. I developed many skills in general business management with (mostly) wonderful supervisors throughout my career. In the marketing group we had true P&L accountability, did product development, utilized syndicated data (Nielsen) and conducted research that identified key target markets resulting in significant shifts in brand strategy. I formed and led interdisciplinary teams that developed major cost saving innovations and launched many new products. I managed the exit of an unprofitable product line.In addition to pure marketing roles, I gained extensive hands-on sales experience in the grocery, non-foods and club channels. Over the years with the company, I had the opportunity to call on major retailers in each of those channels to support the sales team. I also worked with our broker network on an every day basis. I started as the Assistant Brand Manager for private label brands in 1989 and concluded my career at Mobil Chemical in 1998 as Senior Product Manager for the largest, most profitable $200 million Hefty Plate business. I consistently delivered on sales, profit and growth targets.
Suzanne Clarridge Skills
Suzanne Clarridge Education Details
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Rochester Institute Of TechnologyMarketing
Frequently Asked Questions about Suzanne Clarridge
What company does Suzanne Clarridge work for?
Suzanne Clarridge works for Worldpantry.com
What is Suzanne Clarridge's role at the current company?
Suzanne Clarridge's current role is VP eCommerce Marketing| Founder & Trailblazer in CPG eCommerce |.
What is Suzanne Clarridge's email address?
Suzanne Clarridge's email address is sc****@****nds.com
What is Suzanne Clarridge's direct phone number?
Suzanne Clarridge's direct phone number is +158527*****
What schools did Suzanne Clarridge attend?
Suzanne Clarridge attended Rochester Institute Of Technology.
What skills is Suzanne Clarridge known for?
Suzanne Clarridge has skills like Marketing, Consumer Products, Marketing Strategy, New Business Development, Strategic Planning, Sales Management, Team Building, Entrepreneurship, Sales Operations, Pricing, E Commerce, Inventory Management.
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