Line Produced Australia’s largest reality series, overseeing all aspects of budget forecasting and management, crewing, contracting, scheduling, and general production operations to ensure seamless execution and adherence to project timelines and deliverables.Managing the large scale production, serving as the key point of contact for all heads of department and our series Executive Producer.

Successfully managed the production of the international reality series filming in New Zealand and Australia, overseeing all aspects of budget management, crewing, contracting, scheduling, and general production operations.Proactively identified and mitigated risks, such as budget overruns, timeline delays, and quality issues, through effective risk management strategies and contingency planning.

Led client-facing efforts to deliver The Summit S1 to Endemol Shine North America for broadcast on CBS, ensuring seamless collaboration, clear communication and successful project outcomes.Demonstrated proficiency in managing broadcast budgets as a Line Producer, effectively allocating resources, negotiating contracts with a global network of suppliers, managing risk and insurances, and liaising with senior creatives to optimize production value and financial efficiency.

Collaborated with a diverse and international team of production and creative experts, overseeing the creation of commercial and promotional content direct to brand. Engaged in client-facing responsibilities, liaising closely with in-house marketing and advertising agency teams within prominent global brands.

Delivered The Amazing Race Israel for broadcast with Keshet International in a client-facing role, ensuring seamless collaboration and successful project outcomes.Managed the budget, in collaboration with senior creatives, from concept to delivery. Led a team of nearly 200 crew members, overseeing contracting and operational logistics for optimal production efficiency.

As part of Xero’s in-house creative agency, spearheaded the production of diverse projects with a wide range of budgets.Strategically aligned creative operations with broader business objectives, driving initiatives to support organizational growth and competitiveness, delivering initiatives and processes recognized by heavy hitters like Meta and Google.Led two team restructures, implementing adaptive processes to navigate evolving technologies and industry trends, and ensured seamless change management and organizational flexibility throughout.Cultivated strong collaborative relationships with global teams and partners, showcasing cultural competence and sensitivity to cultural nuances to foster harmonious working environments. Implemented digital tools and platforms to streamline creative operations, enhancing productivity and efficiency through proficiency in project management software, digital asset management systems, and analytics platforms.Led the audit, rebrand, and launch of Xero’s YouTube channel, creating bespoke upper funnel video content and achieving annual awareness growth of 10-15%.Successfully delivered Xero’s first global campaign for the brand team, while balancing the needs of 7 regional marketing teams, resulting in Xero’s most successful integrated campaign to date. Moved Xero’s largest annual global event ‘Xerocon’ to the virtual space, producing a three-day global, virtual event for employees and partners, ensuring continuity and engagement.Established, onboarded and maintained a network of external agencies and freelance suppliers to supplement in an in-house team of 120 creative and production professionals. Implemented core functions, such as a digital asset management system, Adobe Workfront based timesheet and reporting processes, global media asset storage, and Frame.io proofing and delivery tool, enhancing operational efficiency and effectiveness.

Led the end-to-end production of numerous award-winning promotional and advertising campaigns distributed across broadcast, web, radio, and social media platforms.Managed a diverse range of international formats including "Dancing With The Stars," "Married At First Sight," "Grand Designs," and "The Block," alongside local productions such as "Jono and Ben" and "7 Days."Acted as the primary liaison between in-house studio creatives and various stakeholder groups encompassing programming, marketing, communications, integration, and sales, ensuring seamless delivery of all projects.Focused on strong operational leadership, directed a bustling and deadline-driven studio comprising creative producers, directors, motion graphic designers, editors, and schedulers, overseeing the production of all on-air creative content for TV THREE, THREE Life, and THREE Now channels.Led the strategic planning and execution of the studio's channel rebrand for TV THREE, as well as the successful launch of the network's new channel, THREE Life.Demonstrated adeptness in budget management and resource optimization, consistently finding innovative solutions to deliver high-quality campaigns within tight timelines and budget constraints, without compromising on creative craft.

Effectively managed multi-million dollar budgets and orchestrated the assembly of specialized teams, implementing streamlined processes to execute diverse projects encompassing reality and factual television, documentaries and commercial campaignsSuccessfully delivered compelling unscripted and documentary content to prominent broadcast networks in New Zealand, including TVNZ and Warner Bros Discovery/Mediaworks TV. Collaborated closely with network executives and esteemed content partners such as NZ Police, Westpac Rescue, and St. John's Ambulance ServiceProduced three highly acclaimed series of New Zealand's most successful unscripted medical emergency show, garnering over 30 million first-time viewership and frequently achieving top ratings across all networks, underscoring a proven track record of producing engaging and impactful contentDeveloped an extensive and robust network of industry contacts within a short timeframe, demonstrating strong networking abilities and adaptability, particularly noteworthy as it was achieved after relocating to New Zealand without prior connections, showcasing resourcefulness and resilience