Suzanne Donohoe Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Revitalized involvement in local marketing initiatives through collaborative partnerships with malls and centers, leveraging established media platforms to boost customer foot traffic for affiliated stores.• Developed a customized local marketing toolkit aimed at facilitating store engagement with the community, offering a turnkey solution for personalized and relevant interactions.• Contributing to the successful launch of 20 store openings by providing comprehensive marketing and promotional assistance.• Assisting in the execution of gift card promotions, overseeing the process from inception to successful completion.

Atlanta, Georgia, United States

• Strategically leveraged customer data to design and implement targeted media campaigns, resulting in double-digit sales growth and enhanced consumer engagement.• Spearheaded the development of integrated seasonal marketing campaigns that drove brand awareness and revenue growth, leveraging insights from competitive analysis, qualitative and quantitative data, and industry trends.• Collaborated with regional leaders to devise and execute local market strategies, revitalizing underperforming stores and boosting overall performance.• Revamped in-store Grand Opening events with a strategic focus on enhancing brand awareness and driving localized traffic. Executed a comprehensive activation plan involving grassroots marketing alongside local community and vendor partners, resulting in an immersive and captivating customer experience.• Utilized analytical skills to assess sales and marketing data, delivering actionable insights to senior leadership. • Partnered with the visual merchandising team to ensure the maintenance and updating of in-store assets, contributing to a cohesive and consistent brand message across the retail environment.• Initiated and executed inaugural Pro VIP events aimed at showing appreciation for our loyal customer base.

United States

• Revitalized Pro Grand Opening in-store events post-Covid by implementing innovative strategies. Developed an intuitive online registration platform to streamline the experience for both store associates and customers that captured customer data enabling real-time remarketing efforts.• Partnered with creative to execute a highly successful pro commercial campaign across TV, radio, and digital mediums, resulting in increased brand visibility and engagement.• Aligned closely with field team to assess underperforming stores and devised a comprehensive battle plan strategy, leading to double-digit comp growth.• Collaborated with cross-functional teams to launch the new Pro Credit Card program across various platforms including direct mail, streaming radio and social media, achieving the department's highest sales and application growth.

Atlanta, Georgia, United States

• Pioneered and executed the company’s first-ever National Home Show Campaign, strategically fostering new market expansion while effectively driving foot traffic to newly launched stores. This resulted in a $5 million increase in incremental sales.• Researched and developed an online content strategy to understand and improve the customer’s shopping experience. • Spearheaded the development and execution of highly successful regional promotional events, effectively generating awareness and excitement surrounding new store openings.• Provided collaborative guidance and expertise to store managers and regional directors, advising on optimal marketing platforms that consistently drove incremental sales and ensured maximum ROI. • Planned, negotiated, and executed comprehensive advertising campaigns across various channels, including online, broadcast, direct mail, print, and OOH to enhance consumer awareness and drive high-volume traffic to new and existing store locations.

Smyrna, Ga

Pioneered and executed the company’s first-ever National Home Show Campaign, strategically fostering new market expansion while effectively driving foot traffic to newly launched stores. This resulted in a $5 million increase in incremental sales.• Researched and developed an online content strategy to understand and improve the customer’s shopping experience. • Spearheaded the development and execution of highly successful regional promotional events, effectively generating awareness and excitement surrounding new store openings.• Provided collaborative guidance and expertise to store managers and regional directors, advising on optimal marketing platforms that consistently drove incremental sales and ensured maximum ROI. • Planned, negotiated, and executed comprehensive advertising campaigns across various channels, including online, broadcast, direct mail, print, and OOH to enhance consumer awareness and drive high-volume traffic to new and existing store locations.

Smyrna, Ga

• Achieved a 25% increase in ROI through a comprehensive analysis of online customer engagement and the implementation of an effective coupon re-engagement program.• Conducted comprehensive evaluations of diverse media channels, including direct mail, e-mail, and mobile, at both regional and national levels, contributing to sustained growth in lead generation.• Directed agency to ensure creative executions were aligned with the target audience and brand positioning. • Created forecast and budgeting tools to manage and achieve yearly spending and growth.

• Partnered with primary clients to develop and execute critical retail environment programs, shopper marketing initiatives, branding and merchandising projects.• Supervised creative and production teams to meet expected timelines, deliverables and adhere to quality control processes.• Managed and maintained key client relationships to ensure continuous development and agency growth.• Monitored competitors, market conditions, and product development within respective categories.

• Led cross-functional marketing teams in the successful execution of promotional programs, resulting in $10-15 million in incremental sales supporting merchandising initiatives.• Negotiated over $28 million per year in incremental funding and partnered with suppliers to plan advertising programs proven to grow market share. • Formulated comprehensive and cohesive marketing plans and strategies aligned with the merchandising objectives of a $10 billion department.• Initiated and spearheaded research programs, leveraging consumer insights to drive the development of innovative packaging and enhance the in-store environment, delivering an exceptional customer experience that achieved double-digit sales growth.• Launched the first successful national partnership with Martha Stewart Living across multiple platforms.

Smyrna, Ga

• Promoted from Media Coordinator to Regional Media Supervisor to Media Manager.• Planned and managed national print and online advertising budgets in excess of $300 million, driving efficiencies throughout media lifecycle.• Partnered with cross-functional teams including Multi-Cultural, Sports Marketing, Online, CRM, Gift Card, and Credit Marketing, Public Relations and Community Affairs to produce 360-degree marketing campaigns to successfully launch new store openings.• Performed statistical analysis and created regionally specific multifaceted guerilla marketing plans to defend and gain market share against new and existing competitors. • Evaluated, planned, and executed promotional events and community relations efforts as needed to drive store traffic. • Hired, trained, and developed a high-performing staff of 13 supervisors and coordinators.• Managed agency relationships and directed media programs ensuring consistent brand positioning.

• Supported National Sales Manager in all areas, up to and including performing as backup NSM.• Functioned as liaison between account executives, agencies and clients.• Provided post buy/promotion follow through service to ensure client satisfaction.• Interviewed, hired, trained, and managed Sales Support Team & Intern staff of 16.• Interpreted and optimized ratings data to produce client-specific marketing materials