Suzanne Eicher Email & Phone Number

Greater New York City Area

•Developed and executed strategic marketing initiatives across digital, social and linear mediums thataligned both internal sales and affiliate objectives. Leveraged the AMCN brands (AMC, WE tv, IFC,Sundance tv, BBC America and BBC World News) with campaigns that drove acquisition, retention andvalue for affiliate partners while creating awareness for brands.• Led and oversaw the tactical implementation of all affiliate marketing programs: conceptualizedcampaign, sold… Show more •Developed and executed strategic marketing initiatives across digital, social and linear mediums thataligned both internal sales and affiliate objectives. Leveraged the AMCN brands (AMC, WE tv, IFC,Sundance tv, BBC America and BBC World News) with campaigns that drove acquisition, retention andvalue for affiliate partners while creating awareness for brands.• Led and oversaw the tactical implementation of all affiliate marketing programs: conceptualizedcampaign, sold programs into clients, daily project management, analysis of programs success, programrecaps.• Collaborated and managed projects with internal departments and outside agencies- including: mediabuying agency, PR, brand marketing, digital and social teams, on-air, copywriters, activations/events,sweepstakes.• Served as the internal brand liaison and affiliate marketing advocate throughout the organization.Provided departmental updates to all levels of the brand, maintaining relationships from President leveldown to Manager level.• Managed 3 million dollar plus budget: strategized, prioritized, forecasted, accrued and process expenses.• Found underserved areas and worked to create operating procedures solutions that would benefit AMC. Show less

• Managed existing affiliate accounts and negotiated new affiliate distribution.• Created and executed local marketing campaigns and events to enhance brand loyalty among keydistribution partners and consumers including: developing promotion, negotiating added marketingvalue, tracking progress and analyzing results.

• Executed marketing campaigns including events, digital campaigns and direct mail that enhanced brandloyalty among key distribution partners and analyzed the success of each campaign.• Built and fostered positive working relationships with key contacts in various departments.• Created sales material and presentations to sell brand value for both launches and partnershipopportunities

Helped execute all event promotions that support the IFC brand: Manage the RSVP database, coordinateclients and talent travel, and onsite execution of events.