Suzanne Eicher Email & Phone Number

Greater New York City Area

• Developed and executed strategic marketing initiatives across digital, social and linear mediums thataligned both internal sales and affiliate objectives. Leveraged the AMCN brands (AMC, WE tv, IFC,Sundance tv, BBC.
• Led and oversaw the tactical implementation of all affiliate marketing programs: conceptualizedcampaign, sold… Show more
• Led and oversaw the tactical implementation of all affiliate marketing programs: conceptualizedcampaign, sold programs into clients, daily project management, analysis of programs success, programrecaps.
• Collaborated and managed projects with internal departments and outside agencies- including: mediabuying agency, PR, brand marketing, digital and social teams, on-air, copywriters, activations/events,sweepstakes.
• Served as the internal brand liaison and affiliate marketing advocate throughout the organization.Provided departmental updates to all levels of the brand, maintaining relationships from President leveldown to Manager.
• Managed 3 million dollar plus budget: strategized, prioritized, forecasted, accrued and process expenses.

• Managed existing affiliate accounts and negotiated new affiliate distribution.
• Created and executed local marketing campaigns and events to enhance brand loyalty among keydistribution partners and consumers including: developing promotion, negotiating added marketingvalue, tracking progress and.

• Executed marketing campaigns including events, digital campaigns and direct mail that enhanced brandloyalty among key distribution partners and analyzed the success of each campaign.
• Built and fostered positive working relationships with key contacts in various departments.
• Created sales material and presentations to sell brand value for both launches and partnershipopportunities

Helped execute all event promotions that support the IFC brand: Manage the RSVP database, coordinateclients and talent travel, and onsite execution of events.