Suzanne Goldman Email & Phone Number

Lead program management and production for retail, marketing, and operational assets with cross-functional teams for top marketing agency serving Fortune 500 clients. Direct programs from idea to execution for multichannel retailers including Staples, Best Buy, and Office Depot. Manage development, execution, and implementation of shopper marketing campaigns. Cultivate vendor relationships and utilize values-driven brand marketing to design and develop POS materials.▪️ Achieved 2.9% increase in ink attach revenue and 2% increase in total hardware revenue by launching HP Select & Buy SKU Optimization initiative in 1.4K Office Depot stores▪️ Achieved first-ever full brand experience for HP+ printing solution in regional retailer—included HP hardware, Instant Ink subscription, and Smart App software ▪️ Deployed and merchandised 50+ unique NPIs and KPIs through print, digital, and retail shopper marketing projects with Office Depot and Best Buy▪️ Delivered 64 projects in 2021, each averaging 12 weeks—led creative development and executed in-store merchandising programs

Directed cross-functional agency team managing HP shopper marketing, eAssets, retail photo services, and worldwide packaging with staff of 12. Led planning and installation of HP Retail Publishing System (RPS) at National Photo Marketing Association tradeshow. Oversaw production to create compelling in-store environments.▪️ Delivered $1M in new HP business as key contributor to pre- and post-purchase worldwide website program accessible via product packaging QR codes to enhance shoppers’ buying experience ▪️ Grew consumer awareness and trial by 35% by launching HP’s new Instant Ink program in US retailers—developed research-based countertop display with global adoption by national retailers▪️ Increased trial of HP RPS by 48% by utilizing research-based omnichannel strategies within Walmart photo centers▪️ Led design, installation, and maintenance of Shopper Insights Lab on HP Vancouver campus to support key research initiatives

Account Manager | Go-To-Market Execution, 12/2005 – 8/2008Sr. Account Executive, 1/2005 – 12/2005Led go-to-market strategies for HP’s new product introductions in all US retail locations. Conducted competitive and brand analyses, needs assessments, and client consumer research to formulate implementation plans. Managed new product introductions for HP in office product stores, computer electronic stores, and regional accounts.▪️ Generated $1M in new business by acquiring HP Canada Shopper Marketing team as client—expanded from US to all North America▪️ Delivered $5M+ in new product in-store launches by creating account-specific strategies targeted at top retailers by leveraging HP’s worldwide marketing campaigns

Led client relationship management and project implementation for award-winning boutique design agency. Directed national accounts for clients including Ross Stores, Magnussen’s Lexus, Clothing Broker, and Great American Cookies. Oversaw account service and creative teams.▪️ Recovered 2 clients and built up both accounts to exceed prior performance shortly after being hired▪️ Launched new division of Ross Stores, dd’s DISCOUNTS, by developing and implementing consumer advertising▪️ Increased agency productivity by developing new procedures and identifying in-house workflow issues

Directed design and implementation of strategic and tactical marketing plans for consumer-packaged goods agency. Managed multimillion-dollar accounts including Clorox, Robert Mondavi, Kendall-Jackson, and Hewlett-Packard. Partnered with executive leadership to research, plan, and pitch strategies to prospective clients. Orchestrated Kendall-Jackson events featuring culinary celebrities Julia Child and Jacques Pépin.

Bachelor Of Arts

Secondary Teaching Credential