Suzanne Graf Email & Phone Number

Eugene, Oregon, United States

1900 Kingsley Road, Eugene 97401

• In partnership with the Superintendent of the Department of Catholic Schools (Archdiocese of Portland in Oregon), the School Board of Directors, the Marist High School Foundation and the Principal, collaboratively guided the school in the areas of financial stability, operational vitality and mission effectiveness.• Direct oversight of school business operations: development, marketing, alumni engagement, School Board administration, community and public relations and enrollment management activities.• Institutional spokesperson to internal and external constituents.

1900 Kingsley Road

• Developed and implemented strategic plan with Principal and development team to grow development revenue; established revenue goals and managed expenses; supported and advised the Principal regarding development and communications/PR.• Managed the strategy and operations of the development team (3.5 FTE) and program to facilitate fund raising, gift processing, database management, fund management and stewardship.• Managed fundraising initiatives for unrestricted operating funds (Annual Fund, Auction, athletic sign sponsorships) and for restricted gifts (grants, endowment growth, programs, capital). • Led and managed Phase 1 ($6M+) of historic comprehensive capital campaign, working with consultants, school leadership, advancement team and volunteers through the entire campaign.• Collaborated with the Principal, School and Marist Foundation Boards and developed programs to actively engage all members of the community in the life and mission of the school, increase constituent engagement and grow development revenue.• Cultivated donors and secured major gifts, including Planned Gifts, to the school and the Marist High School Foundation.• Partnered with the Principal, Vice Principal for Admissions and Communications Director on school communications and brand management.• Represented Marist through attendance at organization and community events, including public speaking.• Contributing writer, Marist Magazine.

Eugene, Oregon Area

• Identified, managed, developed and evaluated revenue streams, including all school-wide fundraisers and campaigns for capital, endowment and major gift initiatives for both the school and the O’Hara Foundation.• Worked with the Enactor, Principal and O’Hara Foundation Board to identify, cultivate and secure major gifts to both the school and the Foundation. • Identified opportunities and submitted proposals for grants and school/teacher awards and recognitions.• Planned, managed and executed events and programs to recognize and engage donors and identify new supporters.• Planned, managed and executed marketing and PR activities, including: promotional plans for major events and fundraisers; public speaking; website development and content management; press releases; parish relations; advertising.• Developed and implemented an alumni relations strategy.• Executed and managed the Foundation’s Annual Appeal and donor newsletter.• Led and managed development office of one with seasonal ¼ time assistant and parent volunteers.• Managed and administered donor database. (Raisers Edge)

Newton, Massachusetts, United States

• Created, managed and implemented marketing plans for three annual technology conferences and tradeshows (up to 2,500 attendees each).• Responsible for operating budgets of $90k+ and generating $150k - $400k+ in revenue per event; developed annual budgets and prepared monthly forecasts.• Identified and developed new events and revenue opportunities; defined product packages and pricing. • Developed and executed event PR plans; managed event websites.• Secured key marketing partners, negotiated co-marketing agreements and managed relationships.• Directed the conference, operations and sales teams.

Newton, Massachusetts, United States

• Responsible for business development and partner relations for 12 international conferences and tradeshows in the Technology Group, including negotiating and managing partner marketing agreements with publications, associations and other industry organizations.• Negotiated and managed barter agreements for two technology publications.• Managed international awards program and group conference sales.• Executed the marketing plan and managed the marketing budget for technology events, including direct mail, e-mail, print ads, online, telemarketing and webinars.• Managed the editor of 2 weekly e-newsletters.

Eugene, Oregon, United States

• Responsible for business development and partner relations for 12 international technology conferences and tradeshows in North America, including negotiating and managing partner marketing agreements with publications, associations and other industry organizations.• Managed international awards program and group conference sales.• Managed the editor of 2 weekly e-newsletters.

Eugene, Oregon, United States

• Responsible for all magazine, tradeshow and online marketing activity for properties in the following industries: call center, telecom, e-Learning and collaboration.• Developed marketing strategy; oversaw the development and timely execution of marketing plans; brand management; competitive analysis; cross promotions; benchmarking.• Managed a team of 12 marketing and conference staff.

Eugene, Oregon, United States

• Managed eight annual technology conferences and tradeshows in North America. Events ranged in size from 1,000 – 7,000 attendees, 50 – 240 exhibitors. Target audiences: call center, CRM and field service industries.• Responsible for operating budgets ranging from $50K to $250K and generating revenue from $150K to $2M+; developed annual budgets and prepared monthly forecasting.• Collaborated with marketing/promotions, operations and sales staff to ensure a successful event.• Conducted customer surveys and evaluated results for further action.

Eugene, Oregon, United States

• Organized in-house direct mail campaigns, including list research and coordinating press runs.• Coordinated the production of and contributed copy to the monthly customer newsletter.• Solicited and managed sponsorships and endorsements with associations and publications.• Coordinated written and oral communications with clients, speakers and attendees.• Day-to-day liaison with speakers, venues, hotels, outside suppliers and in-house operations staff.

Eugene, Oregon, United States

• Solicited new members via membership campaigns, including membership drives in cooperation with the Board of Directors.• Developed and maintained effective membership retention program.• Organized and produced all membership events, regular publications and promotional pieces.• Public speaking to service organizations and association members.• Presented monthly reports to the Board of Directors; produced semi-annual reports.

Eugene, Oregon, United States

Bachelor Of Arts (B.A.)

High School Diploma