With 15 years of marketing experience in the IT and Professional Services industries, I have held EMEA wide positions at Deloitte, Siebel Systems, and BEA Systems. I have worked in a number of marketing disciplines including PR, internal communications, advertising, eMarketing/Web sites/Webinars, branding and identity, print production, events, field marketing, partner marketing and customer reference programmes. Many of my roles involved writing and editing content and I have gained considerable experience of creating content that will work across the EMEA region. I launched and executed the EMEA customer reference programme at Siebel Systems and designed and implemented the EMEA reference programme at BEA Systems. I am committed to helping organisations develop and utilise customer references to build confidence and shorten sales cycles.Specialties: Marketing communications, customer reference programmes, partner marketing, channel marketing, events, demand generation,