Product Marketing Manager
Folsom, California
Product Marketing Manager, Mobile Platform Team, PC Client Group, Apr. 2013 to Apr.2014 Marketing owner for an Intel Windows 8 application, the Intel® Experience Center, which was launched on 15 million Ultrabook™ devices world-wide. ◆ Translated complex business requirements and market forecasts into concise statements of work, while ensuring alignment of internal teams and external agencies to fast-changing market conditions. ◆ Use of excellent project management skills in partnership with external agencies and Intel engineering teams to establish, implement, and launch the Intel® Experience Center customer journey in 34 languages for world-wide audience. Digital Marketing Specialist, Digital Marketing Team, Nov. 07 to April 13Effectively developed customized digital experiences for distinct Intel business groups in support of world-wide product launches. ◆ Cultivated and maintained strong working relationships with stakeholders & product groups across the Intel organization and external agency vendors, in order to create digital campaigns and content targeting healthcare, tech influencer, business and consumer audience segments in support of product launches. ◆ Improved demand generation for Intel Embedded Products Group by 16% through automated Marketo email campaigns.