Please complete the CAPTCHA to continue
A concise factual answer block for searchers comparing this professional profile.
Suzanne Lugthart is listed as Award winning research & insight strategist | eBay | Rightmove | ITV | etsy | Sony Mobile | AURA Legend | Mentor, business and productivity adviser at Fathom Research Consultancy, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Suzanne Lugthart.
Suzanne Lugthart previously worked as Founder, Research and Insight Strategist at Fathom Research Consultancy and Marketing Lead at Aura Insight. Suzanne Lugthart holds Master Of Business Administration - Mba, Marketing, Awarded With Distinction from Cass Business School.
This section adds company-level context without repeating Suzanne Lugthart's masked contact details.
Review company-level records connected to Suzanne Lugthart before choosing the right outreach path.
Business questions are universal: how can we grow, how can we develop new ideas fast, is our marketing working, what does best in class customer experience look like, how much should we charge for our products?I’ve spent over twenty years advising companies like ITV, eBay and Rightmove on how to devise the consumer input and insight they need to move their businesses forward. Answering questions like: What is the ecosystem of a content brand and how can it best be commercialised? How do you convince people who have only every consumed your product for free to want to pay for it?How does a pre-loved marketplace win at Christmas? How can we encourage more customers to become repeat buyers?What's the relationship between giving to a charity and receiving support from it? And winning awards for my work along the way.I forensically define what it is you need to know to answer your questions (or if you’re even asking the right question), advise on how best to maximise your investment in research and then deliver you commercially impactful and focused insights.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Richmond Upon Thames
Fathom provides interim project support to overstretched clientside research teams and also supports SMEs and start ups without a formal research function with all their research & insight needs
Turned a significant annual deficit into a healthy surplus that's been reinvested in awards and events; championed and authored the Working Well Together Charter, a practical blueprint to improve mental wellbeing in research; transformed the AURA Awards from something that was small, worthy and eclectic into the event everyone wants to be at; rebooted regional events with great success; helped deliver member engagement and renewals at levels in excess of 85%; engine room of creative event ideas including Best Research Agencies You've Probably Never Heard Of, Presenting Without Powerpoint and Innovation of the Year.
London, England, United Kingdom
Brought in to create and execute a global programme of research to support buyer frequency initiatives. Customer surveys, ethnography, mystery shopping, behavioural segmentation, behavioural economics. Actions taken as a result of research has significantly increased Etsy's buyer retention rate and growth
London, England, United Kingdom
Hired to build an insight culture into one of the nation's most successful websites, a role which encompassed both B2C and B2B (estate agents). Research initiatives included ethnography to fuel the creative process, creative ad testing (neuroscience was our lead evaluation tool), longitudinal ethnographic studies to inform product development strategies and generate employee engagement, continuous brand tracking programme, deep research into what drives agent value and proposition and pricing development
London, England, United Kingdom
Research lead for a range of consumer (buyer) and B2B (seller) research and insight priorities for the UK and Europe. These included buyer and seller proposition development for Click and Collect, European Seller Monetisation, brand campaign development and driving change through activating enhanced buyer behavioural segmentations. Category research lead for fashion and electronicsWinner with team eBay of AURA Rockefeller (Insight Impact) Award Winner AURA most inspiring client speaker Winner MRS New Consumer Insights Award, shortlisted for Grand Prix
London, England, United Kingdom
Heading a new team with a remit to ensure consumers are at the heart of ITV's understanding of new platform adoption, usage and engagement, bridging the gap between the linear and non linear worlds. Principal areas of research responsibility include ITV's pay businesses, new platform & service development (including mobile, OTT, YouView), audience understanding, cross platform audience measurement and engagement, usability and new revenue streams. Led ITV's team to the 2010 MRS Award for Best New Consumer Insights and AOP Best Research Project 2011 for our groundbreaking work on the cross platform audiences and journeys for leading TV properties.
Responsible for leading and integrating research and strategic insight across Scheduling, Marketing and Online/New Platforms teams post restructuring
London, England, United Kingdom
Leading a new team providing research & insight support across all ITV's non-TV businesses. They included mobile, itv.com, ITV Player, Red Button/Interactive, competitions, ITV Bingo, Friends Reunited and almost anything else they could throw at me
Formerly Sony Ericcson, I was led on a range of global (40+ market) B2B and B2C projects including operator and retailer satisfaction, mystery shopping, pricing, consumer segmentation and imaging category research, plus extensive global ad campaign testing
London, England, United Kingdom
UK & Global ad sales support, architect of Britain's Most Trusted Brands/European Trusted Brands programme. Research leadership across all RDUK businesses: magazines, books, series products, music, DVD, financial services & health. NPD, editorial development, customer satisfaction.
Quick answers generated from the profile data available on this page.
Suzanne Lugthart works for Fathom Research Consultancy.
Suzanne Lugthart is listed as Award winning research & insight strategist | eBay | Rightmove | ITV | etsy | Sony Mobile | AURA Legend | Mentor, business and productivity adviser at Fathom Research Consultancy.
Suzanne Lugthart is based in London, England, United Kingdom while working with Fathom Research Consultancy.
Suzanne Lugthart has worked for Fathom Research Consultancy, Aura Insight, Etsy, Rightmove, and Ebay.
You can use AeroLeads to view verified contact signals for Suzanne Lugthart at Fathom Research Consultancy, including work email, phone, and LinkedIn data when available.
Suzanne Lugthart holds Master Of Business Administration - Mba, Marketing, Awarded With Distinction from Cass Business School.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Suzanne Lugthart you were looking for.
