Business questions are universal: how can we grow, how can we develop new ideas fast, is our marketing working, what does best in class customer experience look like, how much should we charge for our products?​I’ve spent over twenty years advising companies like ITV, eBay and Rightmove on how to devise the consumer input and insight they need to move their businesses forward. Answering questions like: ​What is the ecosystem of a content brand and how can it best be commercialised? ​How do you convince people who have only every consumed your product for free to want to pay for it?​How does a pre-loved marketplace win at Christmas? How can we encourage more customers to become repeat buyers?​What's the relationship between giving to a charity and receiving support from it? And winning awards for my work along the way.I forensically define what it is you need to know to answer your questions (or if you’re even asking the right question), advise on how best to maximise your investment in research and then deliver you commercially impactful and focused insights.