Suzanne Lyons Email & Phone Number

Senior strategic counselor and team leader with 20+ years experience crafting and executing integrated campaigns with impactful storytelling that influences and engages stakeholders for top brands including P&G, Country Crock, Netflix, Avast, Westinghouse, Frito-Lay and Marshalls.Career Highlights2023 SXSW – Avast Editorial Panel - Protecting Your Digital Identity in Cyber Warfare at SXSW: Developed strategy to put Czech cybersecurity brand Avast on the map in the US w/ key influencers/press including a purely editorial Cyber Warfare panel at SXSW including earned media/social engagement.2021 PR Week Awards – Best Use of Social Media and/or Influencers in a Campaign: Upfield #ABetterPlantBasedFuture – As Upfield established its presence as a leader in plant based foods, we co-created a content strategy to advocate for demystifying messages around plant-based eating through a multi-part documentary that focused on shifting misconceptions of consumers in the UK and US 2015 Cannes Lion - PR Grand Prix Award Winner: During my tenure at MSL, I led earned media strategy and execution for P&G Always #LikeAGirl Campaign, based in original research and data, resulting in 4+ billion media impressions and a global shift around the perception of the phrase and its social impact on girls entering puberty.2014 Silver Anvil: Marketing/Media Relations – Netflix – Taking the Bite Out of the Binge: Partnered with cultural anthropologist Grant McCracken to develop a study to trace the evolution of binge watching and explore how and why binge watching resonates and has positive cultural implications. Results included nearly a billion impressions and a shift in the cultural norms and perceptions around streaming and binge watching.Frito-Lay Do Us A Flavor: Launched the U.S. leg of Frito-Lay’s crowd-sourced campaign while at Ketchum to create the newest potato chip flavors which included spokespersons Eva Longoria and Chef Michael Symon. The campaign drove 4MM consumer submissions and earned nearly one billion impressions across earned and social media.HBO’s Sex & The City Editorial Integration: At Bauer Publishing, I led and coordinated InTouch Weekly’s inclusion in Samantha’s pivotal breast cancer storyline in Season 6 Episode 14: The Ick Factor.Industry Expertise:Earned and Social MediaIntegrated MarketingStrategic PlanningBusiness DevelopmentTalent/Influencer IDCrisis CommunicationsInfluencer EngagementSector Expertise:CPGEntertainmentRetailPersonal FinanceFood & BevPharma/Disease Awareness CampaignsConsumer healthcare/wellnessPublishing

Listed skills include Media Relations, Crisis Communications, Strategic Communications, Message Development, and 30 others.

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  Marist College