The Medicines Optimisation Innovation Centre is a new regional innovation centre, which aims to ensure better health outcomes for the population through the consistent delivery of best practice relating to the use of medicines. Much has been done in recent years to improve the way medicines are used and Northern Ireland is now recognised as one of the leading regions in Europe in addressing the health and social care needs of the older population through innovation in medicines optimisation. However, it was felt that more action is needed to gain the best outcomes for patients from their medicines and to ensure clinical effectiveness, whilst both reducing avoidable adverse events and waste.Web: www.themoic.comTwitter: @moicniLinkedIn: https://www.linkedin.com/company/moic/