Suzanne Mcintosh Email & Phone Number

Fort Worth, Texas

Through creative internet marketing campaigns, we help companies improve their brand awareness, customer loyalty, retention rates, drive more traffic and leads, reduce overhead, and improve overall return on investment.My company is a founding member of The Local Marketers Association, a worldwide network of top local business experts dedicated to helping business owners reach their maximum growth potential. Members of TLMA are all local business owners themselves and know first-hand what it takes to survive and even grow when the going gets rough. Because we work with small and mid-sized businesses every day, our Association members have been able to identify a pattern or formula that consistently predicts how successful a business will be depending on how many elements of the formula are being optimized. Because these elements support the business, we call them Pillars and there are four of them. We saw that businesses that optimized all four pillars succeeded (sometimes against all odds!); and, businesses that didn't were doomed to fail. The results were so consistent, it was almost like having a crystal ball.Out of that discovery came the Four Pillars Marketing System we use today. It has become our mission to share this with local business owners around the world.

Fort Worth, Tx

Help companies leverage proven marketing systems to get dramatic growth in their businesses. Provide leadership and coordination of clients’ sales and marketing functions. Develop and implement sales and marketing strategies; monitor and analyze activities against goals.* Direct and coordinate client marketing and sales functions.* Develop and coordinate marketing/selling cycle and methodology including use of database sales management tools.* Direct and oversee the company marketing function to identify and develop new dealers and customers for products.* Research and develop strategies and plans which identify opportunities in marketing and new project development.* Manage marketing and advertising budgets.* Develop online marketing strategies including SEM, SEO, PPC, Social Media, Lead Generation and Follow-up.* Create e-Commerce sites to promote product sales and company branding.* Analyze and evaluate the effectiveness of marketing and advertising methods, costs, and results.* Plan and coordinate communications efforts, to include and enhance dealer and customer relations.* Participate in the development of new project proposals.* Establish and implement short- and long-range goals, objectives, policies, and operating procedures.* Supervise the planning and development of company marketing and communications materials.* Represent the company at various local, national and international events to promote the company.* Promote positive relations with partners, dealers, and customers.* Recommend and administer policies and procedures to enhance operations.* Work with company owners to develop annual business plans for the company.* Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.PREVIOUS Post-Collegiate history includes marketing, sales, customer service, andEXPERIENCE: administrative positions in travel, real estate, and retail industries.

• Primary responsibility is to increase group and transient room nights at a higher average rate. Guide sales staff to achieve these goals and work efficiently to successfully develop productive client relationships.• Develop annual property Sales and Marketing Business Plan. • Achieve top-line revenue objectives for total room, catering, and meeting room rental revenue; develop yield strategies; implement and maintain accountability to market performance, meeting budget, forecast, and optimal business mix targets. Strategies include market mix, pricing, status, direct sales, advertising, marketing, public relations, and the development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.• Build and strengthen long-term, positive business relationships to drive continuous improvement in sales and operations capacity and sales conversions.• Establish and monitor performance metrics; take appropriate, timely, corrective action to achieve operating plan and sales objectives.• Recruit, train and mentor staff for optimal performance; develop sales training curriculum.

Bba, Business Administration

Education record

Bachelor Of Business Administration, Business/Commerce, General