💡Suzanne Murphy Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Connect. Learn. Grow.An exclusive roundtable community to expedite business success, access unparalleled support from like-minded industry experts who genuinely care for each members success, and to cultivate meaningful connections for personal and professional growth, achieving excellence.

Melbourne, Victoria, Australia

We build brands based on combined strategy, brand leaders, and relevant purpose + We develop world-class brand and marketing leadersClients include: Matchbox Homewares, Brava Lingerie, Lombards, Ferguson Plarre, Bricklane Brewing, Tonic Australia, Quest, Designs To You, Springhill Farm, Fashion Dimension Marketing, Australian Yarn Company, Bendigo Woollen Mills, Gabee Fashion, House of Orange, Invest Inya Farmer plus many more• Culture & Marketing Strategy with proven growth results.• Strategic development and consumer brand marketing, working with manufacturers, wholesalers, direct to consumer and retail businesses. • Transformational Growth strategies for B2B and B2C omni channel customer experiences.• Brand creative strategy and development for business, category and product launches.• Content strategies and their underlying effect on ad spend to optimisation.• Managing graphic designers, copywriters and media buyers to optimise ROAS.• Working with marketing teams to ensure product pipeline is full and marketing calendar is working at all stages of the funnel.• Supporting internal teams with leadership guidance, marketing and ecommerce training.• Facilitator of Design 2 Thrive, a Business Transformation Program, a revolutionary program based on Design-Led Thinking. Branding, strategy, and marketing. This is a program offered by the Victorian Government to help small businesses and non-profits grow in a sustainable, profitable way.Marketing Leadership Development Programs including; Million Dollar Marketers* A program for emerging marketing leaders to upskill and provide give tools and training to reach new heights and better results. * A network of marketing mentors who share knowledge, training, and wisdom.

Melbourne, Australia

• Brands: KitchenAid, Circulon, Anolon, Raco, Essteele, Prestige, Karen Martini and CakeBoss. Directed all marketing strategies for a wholesale to retail business and direct to consumer business resulting in substantial company growth. • Brand management, new product development, ecommerce and digital marketing.• Growth of global brands with results based data driven marketing strategies and brand portfolio management.• E-commerce taking the wholesale business into the D2C space with incremental growth online across all categories.• Wholesale drop ship strategy resulting in growth across all retail channels.• Product development, pricing and promotion strategies ensuring profitable brand sales and margin growth with stock managed through lifecycle and exit plans.• CRM experience, consumer engagement and advocacy programs, including lifetime value process & policy mapping.

Hong Kong, Hong Kong Sar

• Global brand, marketing, communication. • Business process and procedures to ensure global efficiencies and productivity across digital assets.

Vallejo, California

• Brands: KitchenAid, Circulon, Anolon, Farberware, Rachael Ray, Paula Deen, CakeBoss. Directed all marketing strategies for a wholesale to retail business and direct to consumer business resulting in substantial company growth. • Lead 35 marketing professionals across brand management, product management, web design & development, ecommerce merchandising & digital marketing• E-Business strategy with vertically integrated web development and user experience design team.• Launched lifestyle culinary brand, Rachael Ray, into a full range of kitchenware products, growing to $150million dollar business in first 5 years top celebrity chef product brand in the USA, sold at Macys, Walmart and Target and QVC.• Managed Paula Deen range of housewares, kitchenware and dinnerware products, growing to $100million dollar business in the first 3 years and solidifying Meyer’s position as the largest cookware Company in the US and supplier of the year at Walmart.• Created & developed national TV campaign for Circulon product driving $1million dollars in 30 days - the fastest growth in company history.• Marketing strategies for KitchenAid brand of cookware growing to a successful cookware business with distribution in every major retailer.• Shopper marketing strategies resulting in revenue growth of 561% in 3 mths.

Bromborough, England

• Planning and directing all marketing strategies and tactical product and marketing program development and implementation for a variety of products across multiple categories.• Marketing planning, brand management, product communications, budget management, trade and consumer show management and coordination.• Retail merchandising solutions and VM with increased floor presence at stores and increased sales.

Liverpool, United Kingdom

• Planning and directing all marketing strategies.• Managed and coordinated strategic and tactical product and marketing program development and implementation for a variety of products across multiple categories.• Responsible for marketing planning, brand management, product communications, budget management, trade and consumer show management and coordination.• Developed instore merchandising solutions leading to increased floor presence at stores and increased sales.

Liverpool, United Kingdom

Liverpool, United Kingdom

Member

Business & Marketing, Business Administration And Management, General