- Associate Director on Media Investment team overseeing multiple clients (DTC, B2B, hybrid and brand)- Media planning and buying for various P&G campaigns across all channels - Team leader supervising and mentoring Media Coordinators, Buyers and Supervisors (six employees)- Negotiation of linear DR / fixed /scatter/ upfront and OTT agency endeavor deals /upfronts/direct IO’s- Strategic development and implementation of 360 degree integrated marketing campaigns for Chase co-venture cards- Lead weekly OTT meetings for Client Services team providing status report on campaign goals and marketplace updates

• Develop media plans for various clients -DTC , B2B, brand and hybrid - by determining the ideal channels and media mix to reach their target customer• Negotiate upfront deals that include linear and digital components along with added value production elements and sponsorships with large network groups such as Disney, Warner Media, Fox and NBCU• Identify new media opportunities, research their effectiveness and means of measurement, and present benefits to clients in an effort to create new revenue streams • Build and nurture strong relationships with clients and network executives at the highest level• Perform client facing duties such setting up media day, pitching media recommendations, participating in weekly client calls and accompanying client to the upfront presentations in New York• Adept at making media changes very quickly due to response data and client budget changes

• Established national television department for advertising agency including setting up department procedures, hiring and supervising staff (buyers and assistants), training employees, implementing research and buying software and developing strategic media relationships• Oversee entire media department including national television, local television, international television (UK), radio and outdoor • Perform client services duties including preparing weekly power point deck of campaign results, making recommendations on media placements and budgets, leading weekly status calls and traveling to in-person client meetings.• Implement and maintain television analytics methodology for agency in order to track results of national television media and use data to optimize results • Specialize in launching new television advertising campaigns and scaling when client goals are met thus generating revenue both for client and agency• Research target audience demographics and psychographics, competitive information, segments and other relevant factors required to design intelligent media plans for new and existing clients• Act as liaison with creative agency providing feedback on scripts and casting, suggesting improvements on editing and approving final cuts

•Oversee new business for the media department which encompasses collaborating with the account team and constructing media plans for new business pitches leading to acquisition of several new agency accounts•Negotiate cable and broadcast network upfronts for entire client roster to get best possible rates which translates to increase company earnings•Solely oversee television media planning and buying for several advertisers which represent a substantial portion of total agency billings•Conceptualize marketing strategies for e-commerce and social media based website clients and present recommendations directly to client•Build collaborative and trusting relationships with clients keeping them in the agency fold•Prepare and present power point presentations that showcase reporting information and meaningful results•Develop and maintain SEM campaign using Google AdWords and Google Analytics•Serve as social communicator on client Facebook page as needed•Proven success in launching new advertiser campaigns that show consistent revenue growth year over year for both advertiser and agency•Consistently meet budgetary and CPA goals set forth by clients maximizing company profits•Coordinate all aspects of offline integrations including negotiating the waiving of substantial production fees, acting as liaison between client and network, script development and approval, ensuring compliance with legal and serving as on-site brand advocate•Educate myself on marketplace conditions, technological developments and new media outlets to improve the company's competitive advantage•Capable of seeing the big picture of how all campaign elements complement each other to connect with consumers across multiple platforms to deliver a brand message at every point in the purchase funnel•Possess strong customer service skills and ability to interact with many different people both internally and externally