Lead the vision, strategy, and operating plans to position the company as best-in-class. Global thought leader with the ability to influence across functional units. Manage the execution of short and long term marketing strategies - including pricing, product promotions, social media campaigns, tradeshows, graphic design of advertisements and placement into online or print communications, copy-writing, collateral development, press releases, cases studies, e-blasts, product catalogs, sell sheets, and website content development/maintenance. Responsible for the planning, development and implementation of an effective business plan to ensure an increase in sales and maximize profit to deliver an immediate impact. Build go-to-market strategies, manage product launches, ensuring appropriate segment and target setting, regulatory compliance, value-proposition, positioning, costing and pricing by segment, sales training and sales tools preparation. Monitor trends in key industry segments and drive continual VOC activities. Oversee external communication of product launches and promotions to multiple sales channels: Resellers, National Accounts, Small Retail, and Direct customers. Manage advertising and PR agencies ensuring collaboration with internal marketing team results in targeted, timely execution of strategic media relations activities and paid advertising campaigns within budget. Monitor market communications trends, competitors and industry best practices to look for ways to continuously improve strategies, execution and measurement. Provide market forecasts and reports by directing market research collection, analysis, and interpretation of market data. Achieve financial objectives by preparing an annual marketing budget; scheduling expenditures; P&L responsibility. Collaborate with Commercial teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.

Create and lead with a culture of strong leadership, innovation, talent and disciplined practices and processes. Develop and maintain a sustained and long-term continuous improvement and efficient global organization that consistently produces improved results while motivating and retaining employees with high performance standards. Create regular flow of content for external release and sales & marketing collateral, i.e. capabilities presentations, product sell sheets, customer and sales training. Translate market trends and customer needs into actionable solutions that create competitive advantage. Collaborate with executive leadership and the commercial organization to create future-focused global market and product direction strategies and a disciplined approach of how we go to market and provide solutions to our customers. Work with broad cross functional teams to develop a strategic growth plan based on market and customer analyses and collaboration with the global commercial team. In collaboration with Product Management, develop and provide customer feedback assessments. Monitor competitor products, sales and market activity. Promote collaboration between business development, product managers, R&D, sales, engineering, manufacturing, and operations to develop product definitions responsive to customer needs and marketing opportunities. Responsible for driving aggressive revenue growth targets and utilizing the voice of the customer to drive strategic plans and product roadmaps. Set realistic, challenging and clear goals for myself and team. Drive high performance including celebrating and rewarding successes and addressing under performance in a timely manner. Leverage partnerships and build a network of effective relationships both internally and externally with business leaders and key customers. Identify and evaluate entirely new business solutions for consideration that fit within the business’ vision and capabilities.

Served as senior manager for a national trade association; composed and implemented marketing plans to increase membership participation including direct mail promotions, print media and telemarketing; developed agendas for seven association committees. Coordinated special events including site selections and speaker recruitment. Developed new business for public relations and advertising division and initial account planning. Developed and implemented publicity / marketing campaigns within the community using a variety of media (TV, radio, slide presentations, newsletters, 4-color brochures, magazines and newspapers). Advertising layout and design of promotional materials such as catalogs, brochures, direct mail pieces using desk-top publishing.

Responsible for fabric / accessory purchasing, determining price points, fabric selection, maintaining sales and growth of new products, coordinating marketing and national advertising campaigns for major accounts such as JCPenney and May Co.; coordinated major sales events / workshops / seminars. Worked with vendors on layouts, designs and printing of all advertisements; coordinated the layout, design and photography of the furniture showroom in High Point, North Carolina. Managed eight employees in the swatching department.

Responsible for Customer Service for the entire Central and West Coast regions, including Canada for the Casegoods Division, Main Office. Managed credits, returns, replacements. Supervised two Customer Service Support people.