Collaborated with leadership across the university to engage academic and administrative units in marketing and communication planning that embraced the strategy, messaging and branding of the university. Managed a team of 8 account managers, providing strategic guidance and project management to clients as they developed marketing communication plans for their organizations. Via market research, provided the foundation for the team to develop strategies that effectively engaged the client audience in new and innovative ways.

Manage the creation and production of all marketing collateral. Drive creative strategy, working with teams to develop and produce quality creative solutions that meet client communications goals and objectives. Oversee internal creative, production and distribution resources.

Directed Marketing for all aspects of a family business that was acquired by an equity group for resale. Planned and managed budget of $1.5M that covered advertising, website, trade shows, training and literature development. Responsible for all customer touch points of the business.

Directed the Marketing team for Commercial, Residential and OEM Products. Planned and managed a budget of $2.5M that covered advertising, market research, tradeshows, training, big box merchandising, and literature development. Responsible for leading the Customer Service and Technical Support Teams for Commercial, Residential and OEM Products.