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Suzanne Smith Email & Phone Number
Associate Director, Direct Marketing
at
University of Pittsburgh
1 work email found
@pitt.edu
3 phones found area 717, 800, and 610
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Associate Director, Direct Marketing
Location
Coopersburg, Pennsylvania, United States
Who is Suzanne Smith? Overview
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Quick answer
Suzanne Smith is listed as Associate Director, Direct Marketing at University of Pittsburgh, based in Coopersburg, Pennsylvania, United States. AeroLeads shows a work email signal at pitt.edu, phone signal with area code 717, 800, 610, and a matched LinkedIn profile for Suzanne Smith.
Suzanne Smith previously worked as Assistant Director, Annual Programs at University Of Pittsburgh and Associate Director Consumer Marketing at Hearst Magazines. Suzanne Smith holds Mba, Marketing from Wilkes University.
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Email format at University of Pittsburgh
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{first}.{last}@pitt.edu
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Profile bio
About Suzanne Smith
Strategic marketer and fundraiser who applies exceptional analytical skills to achieve results. Drive for constant improvement positively impacts the bottom line and the work environment. A passionate leader, who motivates, energizes and mentors team members to achieve successful outcomes. Expertise in customer acquisition and retention through print and digital marketing channels including; email, site, paid search, social media, direct mail and inserts. Core Competencies include:E-commerce • Acquisition & Retention • Social & Digital Media • Sales & Marketing Leadership • Strategic Planning • P&L Management • Business Transformation • Team Leadership • Fundraising • Online & Print Marketing • SEM/PPC
Listed skills include Email Marketing, Direct Marketing, Digital Marketing, Marketing, and 18 others.
Current workplace
Suzanne Smith's current company
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11 roles
Suzanne Smith work experience
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Associate Director, Direct Marketing
Current
Jun 2022 - Present
Assistant Director, Annual Programs
- Responsible for direct mail and email solicitations for the Annual Programs team.
- Utilizing data analysis, strategic segmentation, and cost management skills increased response to FY19 direct mail solicitations 51% year-over-year with a 40% decrease in cost-per-donor.
- Using targeted and appropriate audience messaging reduced the number of end-of-calendar year emails sent 84% with a 93% increase in donors coupled with a 95% reduction in unsubscribes year-over-year.
- Successfully incorporated a #GivingTuesday solicitation into the email cadence which generated 272 alumni donors. Increased overall email donors 160% year-over-year.
- Partnered with the systems team to define donor segments resulting in more accurate and consistent solicitation data pulls.
Jun 2018 - Jun 2022
Associate Director Consumer Marketing
- Manage PPC and SEM campaigns for Hearst Magazines and Direct Products.
- Facilitate Paid Facebook Advertising, Amazon Marketplace, and Email Campaigns for Hearst Direct Products.
- Optimize bonus order products to maximize revenue per order for Hearst Magazines and Direct Products.
Jan 2018 - May 2018
Associate Director Consumer Marketing
- Acquired customers for Women's Health, Men's Health and Prevention magazines across print, email, and web. Ensure that marketing plans successfully meet or exceed budget expectations. Establish yearly budget benchmarks.
- Transitioned search engine marketing (SEM) and pay-per-click (PPC) campaigns in-house from an agency. Increased orders 7% and decreased cost per order 14%.
- Increased orders via advertising inserts 50% through price, offer, and creative testing.
- Successfully drove customers online to order from a print source increasing orders 20% in addition to capturing new-to-company email addresses.
- Optimized bonus order revenue for e-commerce promotions over $397,000 year-over-year in conjunction with an increase in credit card orders through detailed analysis and changes in creative presentation.
- Implemented “friendly from” and subject line tests in email campaigns that increased orders 51% and 13% respectively.
Jan 2016 - Jan 2018
Consumer Marketing Manager
- Successfully launched direct-to-consumer mail campaigns for Prevention, Men’s Health and Organic Gardening magazines; the net subscribers from one Prevention campaign exceeded corporate expectations by more than.
- Designed and developed marketing campaigns for Prevention magazine using newspaper inserts. Achieved response and pay improvements of 11% and 7% respectively.
- Increased contribution $700,000 year-over-year through a detailed selection of telemarketing names using regression modeling to target the most responsive names.
Jan 2007 - Jan 2016
Marketing Analyst
- Generated over $1,000,000 in margin each year selling additional products on the invoice.
- Redesigned the invoice to improve collections and allow for email capture.
- Improved overall collections by 6.2% transitioning the billing statement to a new vendor.
- Evaluated real-time order screening processes to capture the most profitable online orders.
Mar 2003 - Feb 2007
Marketing Director I Senior Marketing Manager I Marketing Manager I Marketing Analyst
- Spearheaded the largest single direct-to-consumer direct mail campaign in Rodale history - 33,000,000 pieces mailed for the Doctor’s Book of Home Remedies.
- Formulated profitable direct mail and alternative media campaigns for one-shot books, book clubs, continuities, and New Woman magazine.
- Assisted in the production of television commercials for Rodale Health Books.
- Supervised and mentored a staff of four.
- Analyzed and crafted newsletter marketing campaigns for Body Bulletin, Your Personal Best, Men’s Health Newsletter, Executive Edge, and Allergy Relief Newsletter.
Mar 1990 - Feb 2003
Office Manager
- Trained and managed billing office paid staff and volunteers.
- Implemented computerized billing incorporating electronic submission of claims.
- Designed a marketing brochure to promote and increase non-emergency transport services.
Oct 1988 - Feb 1990
Office Manager
- Coordinator of Critical Care and Routine Transport Services.
- Develop and implement new marketing techniques for ambulance services.
- Perform office functions such as payroll, new employee orientation, preparation of statistical reports, and billing.
Feb 1988 - Oct 1988
Underwriter
- Developed analytical skills by making decisions to offer or withhold insurance predicated on pooled information supplied by the employee technicians to maximize profits.
Jun 1987 - Feb 1988
2 education records
Suzanne Smith education
Mba, Marketing
Wilkes University
Bachelor Of Arts (B.A.), Marketing
Desales University
FAQ
Frequently asked questions about Suzanne Smith
Quick answers generated from the profile data available on this page.
What company does Suzanne Smith work for?
Suzanne Smith works for University of Pittsburgh.
What is Suzanne Smith's role at University of Pittsburgh?
Suzanne Smith is listed as Associate Director, Direct Marketing at University of Pittsburgh.
What is Suzanne Smith's email address?
AeroLeads has found 1 work email signal at @pitt.edu for Suzanne Smith at University of Pittsburgh.
What is Suzanne Smith's phone number?
AeroLeads has found 3 phone signal(s) with area code 717, 800, 610 for Suzanne Smith at University of Pittsburgh.
Where is Suzanne Smith based?
Suzanne Smith is based in Coopersburg, Pennsylvania, United States while working with University of Pittsburgh.
What companies has Suzanne Smith worked for?
Suzanne Smith has worked for University Of Pittsburgh, Hearst Magazines, Rodale Inc., Cetronia Ambulance Corps, and Lifestar Ems.
How can I contact Suzanne Smith?
You can use AeroLeads to view verified contact signals for Suzanne Smith at University of Pittsburgh, including work email, phone, and LinkedIn data when available.
What schools did Suzanne Smith attend?
Suzanne Smith holds Mba, Marketing from Wilkes University.
What skills is Suzanne Smith known for?
Suzanne Smith is listed with skills including Email Marketing, Direct Marketing, Digital Marketing, Marketing, Integrated Marketing, Direct Mail, Consumer Marketing, and Publishing.
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