Suzanne Smith

Suzanne Smith Email and Phone Number

Data, Analytics & Insights Executive
Suzanne Smith's Location
Charlotte Metro, United States, United States
Suzanne Smith's Contact Details

Suzanne Smith personal email

n/a
About Suzanne Smith

Highly motivated and passionate about leading teams to provide creative and relevant analytics/insights that drive business fundamentals and identify emerging opportunities

Suzanne Smith's Current Company Details

Data, Analytics & Insights Executive
Suzanne Smith Work Experience Details
  • Take 5 Car Wash
    Vice President- Revenue
    Take 5 Car Wash Jan 2023 - Sep 2023
    Charlotte, North Carolina, Us
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  • Driven Brands, Inc.
    Senior Vice President, Marketing Analytics & Intelligence
    Driven Brands, Inc. Jun 2017 - Jan 2023
    Charlotte, Nc, Us
    View
  • Lowe'S Companies, Inc.
    Director Enterprise Analytics
    Lowe'S Companies, Inc. 2013 - Jun 2017
    Mooresville, Nc, Us
    Leads enterprise analytics team to build and activate omni-channel analytics frameworks to enable omni-channel consumer touch point mapping and strategy; execute analytic solutions for rapid decomposition of business performance across internal and external factors; develop and enhance the 360-view of the customer with unstructured customer data; quantify the impact of operational processes to understand the impact on the customer experience, expense optimization, and cost to serve
    View
  • Lowe'S Companies, Inc.
    Director Enterprise Business Intelligence
    Lowe'S Companies, Inc. Feb 2012 - 2013
    Mooresville, Nc, Us
    Lead cross functional team to partner with the business to create, track, and analyze the U.S. Home Improvement balanced scorecard, measuring the success of the customer strategy, key strategic initiatives, and functional business areas as aligned to setting targets, actions, and root cause analysesLead team to design a scalable and repeatable methodology for quantifying market size, share, and opportunity within the U.S. Home Improvement industry
    View
  • Lowe'S Companies, Inc.
    Director Product Research And Analytics
    Lowe'S Companies, Inc. 2010 - 2012
    Mooresville, Nc, Us
    Lead team to provide the merchandising organization consumer insights and analytics to support product line reviews, identify areas of optimization, refine targeting strategies, and store clusters to identify opportunities and ROI of local market assorting/market specificity
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  • Lowe'S Companies, Inc.
    Director, Global Consumer Research & Strategy
    Lowe'S Companies, Inc. 2008 - 2010
    Mooresville, Nc, Us
    Lead team to identify/quantify emerging macro consumer and retail trends to inform customer and store format targets in emerging U.S. and global marketsResponsible for sizing the relevant customer target and conducting the primary/secondary research and analytics for identifying the value proposition (products, services, channels) for various customer segments
    View
  • Lowe'S Companies, Inc.
    Consumer Marketing Research & Analytics
    Lowe'S Companies, Inc. 2006 - 2008
    Mooresville, Nc, Us
    Responsible for providing consumer insights and customer analytics for marketing effectiveness (advertising, media, and CRM) to drive channel ROI, support marketing's retention and acquisition strategies; and deepen customer engagement through loyalty analytics, response analysis, segmentation, churn analyses, and other advanced analytic techniques. Design and implement full service, custom primary research and integrate with existing behavioral and financial data to provide recommendations on new concept development with Marketing & Advertising
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  • Winthrop University
    Lecturer
    Winthrop University 2004 - 2006
    Rock Hill, S.C., Us
    Instructor for various courses within the Sociology Department: Social Research Methods, Advanced Quantitative Analytics, Social Problems, and Social Policy
    View
  • Unc Charlotte Urban Institute
    Associate Researcher
    Unc Charlotte Urban Institute 2001 - 2006
    Principle/Co-Principle of local/federal research, economic impact studies, and clinical trials; lead experimental design and executed advanced analytic plan to provide recommendation on future government funding
  • Unc Charlotte
    Lecturer
    Unc Charlotte 2001 - 2002
    Charlotte, Nc, Us
    Advanced Quantitative Analytics instructor for five under-graduate classes
    View

Suzanne Smith Skills

Data Analysis Retail Marketing Strategy Research Strategic Planning Cross Functional Team Leadership Management Analysis Leadership Crm Analytics Sales Process Improvement Consumer Marketing And Analytics Path To Purchase Access Omni Channel Analytics Voice Of The Customer Analytics New Concept Development Marketing Effectiveness Global Consumer Insights And Strategy Market And Opportunity Sizing Operational Analytics

Suzanne Smith Education Details

  • University Of North Carolina At Charlotte
    University Of North Carolina At Charlotte
    Sociology & Quantitative Research
  • Winthrop University
    Winthrop University
    Quantitative Psychology
  • Winthrop University
    Winthrop University
    Sociology & Criminology

Frequently Asked Questions about Suzanne Smith

What is Suzanne Smith's role at the current company?

Suzanne Smith's current role is Data, Analytics & Insights Executive.

What is Suzanne Smith's email address?

Suzanne Smith's email address is su****@****wes.com

What is Suzanne Smith's direct phone number?

Suzanne Smith's direct phone number is +170437*****

What schools did Suzanne Smith attend?

Suzanne Smith attended University Of North Carolina At Charlotte, Winthrop University, Winthrop University.

What skills is Suzanne Smith known for?

Suzanne Smith has skills like Data Analysis, Retail, Marketing Strategy, Research, Strategic Planning, Cross Functional Team Leadership, Management, Analysis, Leadership, Crm Analytics, Sales, Process Improvement.

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