Researches the changing cultures, economies and work practices of technical professionals. Tracks the politics of whose work is visible (and not) and how this might evolve. Thrives in the field exploring technologists’ day to day work experiences, be they embedded software engineers, deep learning data annotators, natural language algorithm inventors, and more.

Lead user experience, developer experience and ecosystem research programs targeting business growth in machine and deep learning, computer vision and the Internet of Things. Drove human-centric innovation for cross-org hardware and software product planning and at scale developer enabling.

Spearheaded UX driven innovation in computer vision and computational imaging. Rapid prototyping with new business planners, computer vision technologists and interaction designers solidified UX value of advanced imaging in 3 business units’ product roadmaps. Managed matrixed team of senior ethnographers, user experience researchers and multidisciplinary machine learning experts.

Charged with new business growth research and strategic planning in maturing internal e-learning start-up. Steered group towards meaningful and executable solution innovation. Team included ethnographers, strategic planners, design researchers and software architects. Partnered with key internal and external (including government and academic) stakeholders in 10+ countries (primarily south America, Asia, eastern Europe). Delivered evidence of and best practices for customer return on investment.

Senior ethnographer in internal start-up. Led user insights and experience research programs for PRC and then multi-geo emerging markets market growth. Delivered new market growth in China (urban & rural markets) and multi-geo (north Africa, east and south Asia, central and south Americas) product suite strategy for new business innovation.

Led in-depth, ethnographic study of $3B+ primetime, entertainment television industry in People’s Republic of China. Interviewed 120+ television industry professionals and fans of primetime martial arts TV dramas. Publication: Heroes, Assassins, Mobsters and Murderers: Martial Arts TV and the Chinese Imagination.

Oversaw $1M+ annually in international consumer market research projects. Conducted innovative ethnographic and qualitative consumer market research for clients from F100 companies (Hewlett-Packard, Motorola, Coca Cola, Microsoft) , start-ups and established US-based companies (Anderson Windows, Progress Energy, DFS, Just Born). Tailored research plans to fit global (7 countries, 3 continents), regional (5 Pacific Rim locations), and country specific agendas. Specialized in Asian and North American markets. Oversaw multinational and multi-cultural project teams of 4-15 people located across North America and around the world

Oversaw $250K+ annually in high technology public relations accounts. Managed ongoing media and analyst relations, corporate and product launches as well as support marketing for F500 and start-up high technology clients (Sun Microsystems, Quantum, Auspex Systems, etc.). Coordinated PR branding with clients' sales, advertising, marketing and internal communications teams.