Areas of expertise include not-for-profit association management, growth strategies, marketing/communication plans (B2B and B2C), client/member service, member engagement, partnerships and alliances, leadership development, international/cross-border business, professional education programming, business writing, content development, thought leadership, research and product development. In-depth knowledge of accounting, legal, healthcare, financial services, pharma/biotech, corporate real estate, publishing and construction industries. Current representative clients include WebMD, Deloitte, trade publishers and a global not-for-profit association.

• Managed team responsible for learning and professional development, including global strategy/vision, program and curriculum design, marketing, faculty recruitment and development, event management, continuous quality improvement, product line expansion and program delivery/execution.• Accountable for approximately $1.5 million in annual revenue directly attributable to learning/professional development (an increase of 6.6% in my first year of leadership).• Led transformation of programming for the association’s outdated Global Summit conference (constituting approximately $4.5 million in annual revenue from four annual events).• Pioneered the concept for incorporating leadership development training into the association’s blended learning/professional development portfolio. Developed online, virtual and face-to-face programs.

• Led a department that offered practice management, marketing, business development, and strategic growth counsel to 87 member public accounting firms in the U.S. and Canada.• Served as key account executive for Canadian member firms. Directed programming, relationship management, new member recruitment, orientation, visitation and resource development. • Managed production of 11 quarterly print and electronic newsletters and supplementary marketing products and programs, generating more than $700,000 in annual revenue.• Created the model for, launched and served as president of ProfitCrew Inc., a sister entity. • Successfully brokered deal to incorporate PKF International’s Caribbean region into the North American organization.• Expanded association membership through the recruitment of two top-25 U.S. accounting firms• Conducted outreach to 200+ firms worldwide.• Represent North American membership on PKF International's 6-person Global Marketing Committee.• Pioneered model to leverage individual members’ strengths in intellectual property and proprietary processes to the collective benefit of the organization and all members.

• Served as president of ProfitCrew Inc., a sister entity providing tailored resources to members seeking to grow revenue from services offered to construction clients/firms. Innovated the association’s “superniche” model, from the proposal stage through start-up and until self-supporting. .

• Oversaw strategic planning, product development, publication management, and budgeting of custom publishing division.• Secured $2.3 million in sales and $500,000+ in resource development/corporate partner support (restricted and unrestricted funding) and government grants in 2002 alone. • Supervised staff with direct line responsibility for editorial quality assurance, branding, design, and distribution of more than 100 brochures, books, videos, and newsletters; publications garnered more than 15 awards, including the American Society of Association Executives’ “Best in Show.” • Partnered with strategic marketing and corporate relations teams to identify prospects, draft proposals and engage corporate sponsors.• Secured grants to fund patient education initiatives, including a $100,000 grant (double the amount requested) from the Centers for Disease Control and Prevention and $200,000+ from the National Endowment for Financial Education.• Cultivated relationships with third-party vendors, including retail distributors, translation companies and foreign licensing agents.• Developed a market-driven pricing strategy to maximize return on investment; engaged in regular monitoring to measure program effectiveness.

• Established departmental goals for eight-member team, producing eight national monthly newsletters.• Supervised reporters, freelance writers and production staff; administered departmental budget; generated and assigned article topics; determined production schedule.• Partnered with publisher and marketing director to strengthen subscriber services program. • Awarded “First Place for Best Spot News or Exclusive Story” by the Newsletter Publishers Foundation. • Directed public relations efforts and served as a spokesperson in national and international media, including Inc. Magazine, National Public Radio, The New York Times, The New York Times Magazine, and The Wall Street Journal.