Suzanne Weide Email & Phone Number

Toronto, On, Ca

Global

As the Director of Digital Sales, I am responsible for crafting a comprehensive end-to-end digital sales strategy focused on customer acquisition, lead generation, revenue growth and operational savings. I adapt the strategic goals set by senior leadership to address regional needs and objectives, innovating new online sales solutions that drive results.I develop a multi-channel marketing approach designed to maximize customer and prospect engagement. By implementing an experimentation roadmap, I scale successful campaigns and explore new growth opportunities. My focus is on creating a seamless online user experience that mirrors the efficiency of our sales team while minimizing overhead.To inform future successes, I establish robust reporting systems to track key performance metrics and provide data-driven analysis. My commitment to ensuring brand integrity underpins all initiatives, fostering a cohesive and compelling digital presence that aligns with our overall mission.

Markham, Ontario

In my role as Director of Marketing, I was responsible for crafting and executing comprehensive marketing strategies across diverse sales channels. Leveraging market trends and analytics, I defined thought leadership and business development initiatives, delivering actionable insights that enhanced the planning and execution of marketing programs. I managed the entire campaign lifecycle, from conceptualization to final delivery, meticulously measuring awareness and demand generation.I lead brand marketing efforts alongside digital and interactive strategies, collaborating with cross-functional teams—such as Sales, Finance, and Service—to ensure consistent messaging and value propositions that resonate with our global vision. Additionally, I partner with senior executives to establish annual goals and departmental expectations, aligning our marketing initiatives with overarching business objectives.Fostering employee development is a priority; I work closely with team members to establish and implement personal development plans. By applying servant leadership principles, I cultivate a motivating and positive work environment, where accountability and recognition are key. I champion open communication, providing constructive feedback that drives meaningful change.

Markham, Ontario

In my role as Manager of CRM Marketing, I drove the development and execution of targeted marketing strategies across multiple sales channels. I harnessed market trends and analytics to shape thought leadership and business development initiatives, providing critical analysis and reporting that enhance the effectiveness of marketing programs. I oversaw the complete campaign lifecycle, ensuring robust measurement of awareness and demand generation.I lead brand marketing initiatives and digital strategies, collaborating seamlessly with cross-functional teams—including Sales, Finance, and Service—to create unified messaging and value propositions that align with our global vision. I also engaged with senior executives to establish annual goals and departmental expectations, ensuring that our initiatives support strategic objectives.Employee growth and development are paramount; I assisted team members in crafting and implementing their personal development plans. By embodying servant leadership principles, I strive to foster a positive and accountable work environment, where contributions are recognized and celebrated. I promote an atmosphere of open dialogue, encouraging coaching and constructive feedback that influences lasting change.

Toronto, Canada Area

Responsible for driving the strategy, development and growth of email and alternate channels while fostering mutually beneficial relationships with the potential to drive awareness, retention and ultimately exceed corporate goals.Development and execution of direct marketing strategies including mail, email, mobile and social media channel support for integrated regional campaigns and product launches.

Markham Ontario

Responsible for creating and implementing lead generation initiatives. Coordinated representation at 10-15 trade shows annually across Canada. Managed a team of customer service/inside sales representatives. Worked collaboratively with senior sales leaders to respond to large scale RFPs and prepare national agreements.

Executive Program In Strategic Agility, Organizational Leadership

Advanced Management, Business Administration And Management, General

Advanced Digital Marketing, Marketing, Certificate With Distinction

Management 1: The New Managers Course, Business Administration And Management, General

Marketing, Marketing