Suzanne Whitney Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

- Leads Marketing & Communications Team for Boys & Girls Clubs of Metro Denver. Works as editor-in-chief, owning all brand communications and executive ghost-writing; provides strategic vision, budget management, and collaborative cross-functional project management; and leads a high-performing team. - Consistently and effectively collaborates with Chief Officers on projects such as the annual report, internal communications, brand awareness campaigns, Club recruitment, and board… Show more - Leads Marketing & Communications Team for Boys & Girls Clubs of Metro Denver. Works as editor-in-chief, owning all brand communications and executive ghost-writing; provides strategic vision, budget management, and collaborative cross-functional project management; and leads a high-performing team. - Consistently and effectively collaborates with Chief Officers on projects such as the annual report, internal communications, brand awareness campaigns, Club recruitment, and board communications. - Develops the Marketing & Communications Team and its members through thoughtful coaching and consistent processes.- Created an annual editorial calendar and content creation process for Boys & Girls Clubs of Metro Denver, ensuring that the high-quality communications aligned with the strategic goals and included the input of key senior leaders. - Leads comprehensive PR strategy, encompassing proactive media pitching, cultivating high-profile partnerships, and deft handling of crisis communications, resulting in positive media coverage and a strong brand reputation.- Managed a successful cross-functional workgroup to develop Club recruitment and retention campaigns from strategic ideation to tactical execution, including email, SMS, and paid media. - Developed data-driven email messaging for highly-differentiated audiences, including the 2023 Colorado Gives Day campaign that brought in $400K+ within one month (26% increase YoY). - Spearheaded a comprehensive brand awareness campaign, overseeing video and content development, implementing robust project management processes, and delivering detailed performance reports, resulting in an over 50% increase in website sessions and new users in the first month. - Orchestrated all programming aspects of the annual gala, including video production, speech writing and coaching, crafting a precise run of show, and managing multiple vendors, resulting in a seamless, impactful event that exceeded fundraising goals. Show less

As the leader of digital and content marketing, I strategized and executed comprehensive, innovative campaigns across all marketing channels and collaborated across departments to ensure the organization maintained a consistent and engaging brand presence.-Owned management, monitoring, and testing of subscriber retention campaign, including roadmap for incentives and promotions, resulting in 18% YoY increase in subscriber revenue.- Developed successful email campaigns and… Show more As the leader of digital and content marketing, I strategized and executed comprehensive, innovative campaigns across all marketing channels and collaborated across departments to ensure the organization maintained a consistent and engaging brand presence.-Owned management, monitoring, and testing of subscriber retention campaign, including roadmap for incentives and promotions, resulting in 18% YoY increase in subscriber revenue.- Developed successful email campaigns and automations across the customer journey, including subscription renewal campaigns with 19% CtOR and digital programming engagement campaigns with 35% CtOR.- Managed every aspect of our digital advertising, including budget, media buys, and paid social campaigns resulting in an increase of web traffic from social by 149% YoY.- Used Google Analytics to build and maintain the organization’s first system for tracking digital KPIs across marketing channels.- Increased total weekly web traffic by 177% in three years.- Revamped project management processes for the entire marketing team to ensure timely campaign proofing and approval from leadership.- Developed and implemented a content strategy to engage patrons throughout their lifecycle with OC and to center and uplift the voices of marginalized artists and composers across print, digital, and video.- Worked closely with development and artistic teams to develop and deliver the right content to the right audience at the right time, improving donor email open rates by 20%.- Spearheaded pandemic digital programming efforts to host gated content on our website and drive engagement. Connecting with current patrons and reaching new to file patrons and donors. Show less

Englewood, Colorado

- Managed Opera Colorado’s marketing across multiple channels. - Owned email marketing for all departments, including planning campaigns, writing copy, designing templates, managing subscriber lists, and deploying emails. - Project managed Opera Colorado’s advertising (print, digital, outdoor, and broadcast). - Oversaw the publication cycle for the company’s program books and marketing collateral, which included working with outside graphic designers, fact-checking, copy-editing… Show more - Managed Opera Colorado’s marketing across multiple channels. - Owned email marketing for all departments, including planning campaigns, writing copy, designing templates, managing subscriber lists, and deploying emails. - Project managed Opera Colorado’s advertising (print, digital, outdoor, and broadcast). - Oversaw the publication cycle for the company’s program books and marketing collateral, which included working with outside graphic designers, fact-checking, copy-editing, and copy-writing. - Managed the marketing department budget. - Implemented and maintained analytics across all marketing channels to make informed decisions and constantly improve marketing campaigns. - Rans Inside OC, the company’s subscription-based young professionals group. Show less

Denver, Colorado, United States

- Assisted in establishing new, more inclusive language standards and writing a new mission statement to reflect El Sistema’s present and future- Increased customer engagement by 22% by employing customer segmentation and developing new bilingual newsletters- Collaborated with Teaching Artists and Executive Director to create content highlighting virtual programming throughout the pandemic- Created and executed a social media strategy resulting in a 34% increase in engagement… Show more - Assisted in establishing new, more inclusive language standards and writing a new mission statement to reflect El Sistema’s present and future- Increased customer engagement by 22% by employing customer segmentation and developing new bilingual newsletters- Collaborated with Teaching Artists and Executive Director to create content highlighting virtual programming throughout the pandemic- Created and executed a social media strategy resulting in a 34% increase in engagement YoY- Owned the management of El Sistema Colorado's WordPress site Show less

Boulder, Co

- Instructed students of a variety of ages in the fundamentals of singing, musicianship, and performance. - Taught individual, group, and production-based classes.- Developed students' curiosity and understanding of musical theory.- Focused on strong technique based in the classical tradition.- Encouraged kinesthetic awareness for all students stemming from knowledge of Alexander Technique, Body Mapping, and Yoga. - Taught responsibility and accountability to students, along… Show more - Instructed students of a variety of ages in the fundamentals of singing, musicianship, and performance. - Taught individual, group, and production-based classes.- Developed students' curiosity and understanding of musical theory.- Focused on strong technique based in the classical tradition.- Encouraged kinesthetic awareness for all students stemming from knowledge of Alexander Technique, Body Mapping, and Yoga. - Taught responsibility and accountability to students, along with an appreciation of music. Show less

- Collaborated with marketing team to create personalized enterprise marketing campaigns, resulting in increased customer retention and satisfaction, owning all aspects of MakeMusic's social channels.- Oversaw a five-figure social media budget, resulting in more than 10x ROI across product lines.- Optimized social media strategy through data-driven tactics, testing the effectiveness of campaigns using Google Analytics, resulting in a 39% YoY growth in website visitors.- Cultivated… Show more - Collaborated with marketing team to create personalized enterprise marketing campaigns, resulting in increased customer retention and satisfaction, owning all aspects of MakeMusic's social channels.- Oversaw a five-figure social media budget, resulting in more than 10x ROI across product lines.- Optimized social media strategy through data-driven tactics, testing the effectiveness of campaigns using Google Analytics, resulting in a 39% YoY growth in website visitors.- Cultivated relationships with a wide network of industry partners to increase our reach, brand awareness, and customer loyalty. - Managed webinar series that brought in more than 500 net new leads.- Worked closely with MakeMusic’s content manager to plan and execute our overall content strategy, including writing blog, email, and social copy. - Collaborated with MakeMusic’s creative team to build visual assets for marketing campaigns, trade show collateral, and in-app UI/UX improvements. Show less

Boulder, Co

- Worked with the product managers, development, and education teams to create, maintain, and deploy accurate end-user documentation for enhanced accessibility and user experience of SmartMusic. - Used quantitative and qualitative data to create content designed to effectively help educators and students. - Coordinated with customer success, marketing, and SmartMusic development teams to ensure all have current product information. - Used strong time management skills to keep… Show more - Worked with the product managers, development, and education teams to create, maintain, and deploy accurate end-user documentation for enhanced accessibility and user experience of SmartMusic. - Used quantitative and qualitative data to create content designed to effectively help educators and students. - Coordinated with customer success, marketing, and SmartMusic development teams to ensure all have current product information. - Used strong time management skills to keep resources up-to-date, despite the fast iterative development schedule. - Used basic HTML and Photoshop skills to ensure that all educational content is clear and easy to consume. Show less

Libertyville, Il

• Instructed students of a variety of ages in the fundamentals of singing, musicianship, and performance. • Taught individual, group, and production-based classes.• Developed students' curiosity and understanding of musical theory.• Focused on strong technique based in the classical tradition.• Encouraged kinesthetic awareness for all students stemming from knowledge of Alexander Technique, Body Mapping, and Yoga. • Teaches responsibility and accountability to students along… Show more • Instructed students of a variety of ages in the fundamentals of singing, musicianship, and performance. • Taught individual, group, and production-based classes.• Developed students' curiosity and understanding of musical theory.• Focused on strong technique based in the classical tradition.• Encouraged kinesthetic awareness for all students stemming from knowledge of Alexander Technique, Body Mapping, and Yoga. • Teaches responsibility and accountability to students along with an appreciation of music. Show less

Evanston, Il

• Built relationships with a wide range of donors and patrons to encourage support and advocacy. • Worked as a box office assistant; given much of the responsibility in the area of subscription renewals.• Assisted in event planning and organizing for donors and company members, including the annual gala.• Trained interns in the different systems and operations of the company.

Master'S Degree, Vocal Performance And Pedagogy

Vocal Performance, Graduate Work

Bachelor Of Music, Vocal Performance