• Contributed to $23 million in pipeline by developing a new content strategy, campaign creation, and lead-nurture tactics• Exceeded traffic to website KPI goal by 119% within three months after restructuring social media strategy• Increased organic video views 46% by initiating relaunch of the company’s YouTube channel defining strategy and developing SOPs• Achieved 143% over goal in blog views after developing and maintaining repurposed content strategy • Improved website health and SERP results with a record-breaking 163% increase in organic traffic by deploying SEO best practices and standards• Wrote thought-leadership pieces, landing pages, and gated content to generate leads exceeding expected goals by 210%• Differentiated Beck Technology from competition by creating a diversified content strategy including a brand Spotify account and weekly podcast• Utilized report’s strengths and passions into defining and mentoring her into a new role of Visual Communications Specialist• Analyzed metrics to strategize and develop a 12-month content marketing plan to bring in leads and convert marketing qualified leads• Guided reports and other teammates in both digital and demand gen marketing best practices• Wrote 2-3 blogs a week, landing pages, email copy, social media posts, YouTube descriptions, and social media and Google, LinkedIn, and Redditt ads• Performed blog content audit and created SOPs and best practices for blog defining regular posting schedule, types of content, and measured blog metrics weekly• Wrote web pages and oversaw and helped facilitate image creation during new website transition• Created and maintained social media and content calendars monthly• Created, organized, and wrote topic clusters and pillar pages• Managed outside agencies and freelance projects

• Analyzed past performance and compared advertising reach to save $2,700 in sponsorships for national shooting championships• Through active engagement in the community and leveraging influencers, grew Instagram followers by 375 in two months• Led efforts to drastically increase SERP positioning by rewriting all content on Rioammo.com optimized for SEO• Strategized a 12-month marketing plan• Helped author fiscal year marketing budget by analyzing past, current, and future marketing efforts to best maximize brand awareness and increase sales• Negotiated contracts and purchased media placements, including decreasing major industry partnership $25,000, while still leveraging the most benefit for both Rio and partner• Acted as primary contact for all show organization, planning, and travel, including SHOT Show 2020 and NRA Annual Meetings & Exhibits, delegating between outside vendors for both set-up and break-down, and internal staff, including an international team of six employees• Developed relationships with and managed Pro Staff• Spearheaded 2020 new product release and collaborated for box design, product specifications, and omnichannel marketing campaigns• Worked with design partner for development of new booth banners, tablecloths and booth activities, logos, brand merchandise, and new ad design for digital and print• Played significant role in finalizing 2020 print catalog with layout design, writing new copy, and gathering images• Wrote and submitted press releases • Strategized, prepared, and maintained content calendars for social media, press releases, articles, and print and digital advertising •Created and managed content for Instagram and Facebook• Developed monthly sales email campaigns

• Improved brand authority by increasing Google SERP, achieving an average of 9 Google snippets and 50+ number one rankings weekly • Designed and developed six WordPress blog sites• Using data analysis such as SEMrush and Google Trends, developed and A/B tested SEO-driven story ideas and headlines• Helped write and develop landing pages• Wrote, edited, and formatted 3-5 blog posts a week in WordPress• Strategized in monthly editorial meetings for new product release campaigns across all digital marketing platforms• Improved consistency in brand voice and tone by editing and mentoring junior writer’s product content and press releases• Developed strategy and wrote product content to improve brand websites’ organic SEO • Created content and monitored social media pages for two blogs and small pet products brand• Provided backup for customer service and engagement for four brands on Facebook • Reached the highest engagement rate of all posts on Instagram and Facebook for small pet product brand • Quadrupled Facebook page likes for pet product brand in three months • Created and maintained Facebook paid ads for small pet product brand• Wrote YouTube video scripts and descriptions optimized for SEO• Edited and proofread all print materials and digital content• Wrote and disseminated press releases as needed

• Utilizing The Red Cross style guide and online resources, write and research one blog post a month for the local Chisholm Trail chapter• Earned ‘Best Blogger’ award 2015 and 2016• Live Tweet events• Volunteer in other areas on an as-needed basis

• Developed entertaining, informative, and engaging social media and digital campaigns to increase customer base and user engagement posting daily on blog, Facebook, Twitter, Pinterest, Instagram, and industry forums• Generated $823,397.75 in revenue from referral traffic from blog content• Coordinated, planned, and wrote content for weekly digital newsletter reached by 1.4 million subscribers• Increased Facebook average reach per post in one year from 47,000 to 121,000• Achieved the highest reach on any Facebook post at 2,112,034 people, generating nearly 26,000 new page likes• Tripled customer engagement on Twitter through active engagement in the community, hosting live events, developing a regular posting schedule, and creating surprise and delight campaigns• Monitored all social media platforms and responded to followers and customers, maintaining the company’s voice and integrity while building customer relationships and loyalty• Researched and wrote 5 to 10 blog posts a week in an informative, entertaining, and narrative way while utilizing keywords for SEO and best practices for web content• Created and maintained all content and social media calendars• Coordinated, assigned topics and clickable headlines to, and edited a team of seven regular content writers• Built relationships with industry influencers, other bloggers, and manufacturers to share content and encourage backlinking• Wrote concise copy for new products, edited, and maintained existing copy and posted jpeg pictures using html and Adobe Photoshop, as well as create categories and populate