Fuelling business success with performance-driven digital marketing.• Brand Strategy and Development• Content Marketing• Copywriting• Graphic Design• SEO• Web Design and Development

• Overseeing digital marketing communications, brand, and digital strategy.• Collaborating with the Business Development team to deliver strategic campaigns that drive growth.• Overseeing the company's digital brand, ensuring consistency and alignment with corporate objectives.• Handling social media initiatives, publications, and collateral development to boost brand visibility and engagement.• Effectively managing media relations and public relations.• Overseeing websites and digital brand presence for McCullough Robertson, McR ESG, and McR Defence.• Overseeing firm CRM and contact database management on Dynamics 365.• Maintaining strategic partnerships that contribute to the company's success.• Providing critical support for HR functions through communication and branding efforts.• Ensuring clear and effective internal communications.Key Contacts: Chief Operating Officer, Business Development Managers, and Key Partners

• Providing practice groups across Brisbane, Canberra, Adelaide, Sydney, Melbourne and Maroochydore with digital marketing assistance• Development of digital marketing strategies• Project management of digital marketing strategies• Digital marketing reporting and data analysis• Managing subscriber databases and email communications• Managing lead generation strategies, including digital forms and associated API• Managing design for digital assets and templates• Managing social media channels • Managing website planning and management, performance, content and design, and SEO strategy• Managing the development of firm brand identify guidelines and templates• Managing digital strategy in partnerships• Managing development, implementation, and management of innovative projects in legal operations • Lead innovation committee member• Digital lead in internal legal CPD training committee Key Contacts: Chief Commercial Officer and Senior Managers (Principals, CEO)

• Supporting practice groups across seven national offices in corporate, private, and commercial law • Strategic planning and development for marketing and internal processes• EDM and CRM management | Act-On and Active Campaign• API strategy and implementation | Zapier, Active Campaign, and Microsoft Power Automate• CRO, UX, and SEO focused web development | Wordpress, Thrive Architect, Schema Markup, and HTML & CSS coding• Social media management | Facebook and LinkedIn• Graphic design for branding and firm templates | Adobe Illustrator, Indesign, and Canva• Content creation and copywriting for webinars, video production, lead magnets, articles, guides, and more• Lead-generation strategy and digital pipeline development • Partnership and strategy management | MCW Education, University referral programs, Probono partners, Junior Networx• Development and monitoring of corporate branding strategy• Overseeing quality assurance and training of team membersKey contacts: Marketing and BD Manager, Chief Commercial Officer, CIO, CFO, CEO

• Ad campaign strategy, creation, implementation, and follow through | Google and Facebook• CRO, UX, and SEO focussed web development | Wordpress, Thrive Architect, Schema Markup, and HTML & CSS coding• Brand strategy development for three internal sub-brands, including business development management with local and national partners• Social media and digital community management | Facebook• CRM and EDM management | ActiveCampaign• Content creation and copywriting for webinars, video production, lead magnets, articles, guides, and more• Development of corporate branding including logos, letterheads, style guides, and websites | Adobe InDesign, Illustrator, Premiere Pro, and Photoshop

• End-to-end brand creation and implementation • Web design and development with CRO and UX elements through Wordpress and Thrive Architect • Implementation of CRM system through Hubspot • Graphic design

• Complete website redesign using Oncord• SEO strategy analysis, generation, and implementation • Content advisory

A temporary position as the Marketing Manager of Regatta Hotel, with tasks including:• Planning, coordination, and implementation of social media strategies • Writing media releases • Basic graphic design for event collateral • Digital community management• Events management and planning• Managing reviews of both positive and negative nature

• Planning, coordination, and implementation of social media strategies • Blog planning, writing, and posting • Digital design on programs such as Canva• Digital community management • Events assistance

• Planning, coordination, and implementation of social media strategies • Blog planning, writing, and posting • Digital design on programs such as Canva• Digital community management • Client liaising • Event planning• Functions assistance*Short tenure due to an offer at McInnes Wilson Lawyers

* Short tenure due to a planned break