Strategy: − Work with the marketing manager and director to develop Naturalife’s marketing strategy for key brandsBrand & Campaign Management − Project manage the translation of marketing strategy into nationwide marketing campaigns. Channels include OOH, Press, Online, Social and In-store Point of Sale. − Drive creative direction for campaigns from concept through to creation.− Ensure all marketing activities are coherent and consistent at every touch point.− Led the development and implementation of brand guidelines for key brands. Interpersonal− Recruited and line manage our in-house graphic designer. − Developed excellent working relationships with journalists, bloggers, influencers and affiliates.− Manage strong cross-functional relationships with external agencies inc. media, creative and PR agencies, copywriters, printers and retailers as well as with internal stakeholders inc. sales, finance and distribution. Communications− Responsible for copywriting, proofing and editing all B2B and B2C marketing collateral.− Editor of in-house magazine, Natural Life; circulation 100,000.Online− Project managed the creation of six new e-commerce websites.− Responsible for in-house management of all online activity inc. social media accounts, websites and blogs.− Established and manage monthly consumer and trade mail shots.− Manage ongoing pay-per-click (PPC) campaigns.Budgeting & Reporting − Track and monitor competitors brand performance and campaigns.− Evaluate campaign activity, assess against goals, share results and make recommendations for future campaigns. − Manage brand budgets to ensure all activities are carried out cost effectively and efficiently, within budget.Sponsorship− Responsible for the activation of three year sponsorship agreement with Triathlon Ireland. − Manage relationships with celebrity Brand Ambassadors.

Marketing & Event Management − Delivered over 60 face-to-face events in 13 centres throughout Ireland annually.− Developed comprehensive marketing plans for each event which included the creation, distribution and analysis of targeted online and email marketing campaigns as well as budget management.Campaign & Creative Management − Successfully worked on ACCA Ireland’s National Advertising Campaigns to promote the qualification and gain market share.− Re-designed and improved ACCA Ireland’s key marketing tools such as promotional presentations, email marketing campaigns and brochures. Communications− Member of ACCA Ireland’s social media strategy team.− Managed the production of News Ireland, an online monthly e-newsletter delivered to students and members. − Project managed the migration of ACCA Ireland’s national website to a new global platform.

John Rocha is one of Ireland’s best-known international designers. I was primarily responsible for creating original branded graphic design for use on the John Rocha Debenhams collections. This role required creativity and meticulous organisational skills as well as the flexibility to work to demanding deadlines, I developed exceptional project management skills in this role. It was during this time that I developed an interest in the sales and marketing side of managing a business.