Lead a high-impact, fractional coaching and consulting practice dedicated to transforming sales performance and organizational success across multiple client companies. As a strategic partner, provide part-time executive-level expertise to drive full-time results.Selected Accomplishments:• Design and implement comprehensive sales enablement programs for multiple client organizations, resulting in measurable performance improvements across sales professionals.• Partner with C-suite executives to develop tailored coaching strategies aligned with critical business objectives, driving revenue growth and operational efficiency.• Spearhead an innovative executive coaching initiative to address leadership gaps in a nationwide organization, enhancing overall organizational effectiveness.• Leverage data-driven insights to create and deliver customized training workshops, significantly improving sales team productivity and client satisfaction.• Manage all aspects of the business, including financial planning, client acquisition, and program delivery, ensuring sustainable growth and client retention.

Led go-to-market collaborations with distribution partners, driving brand growth and subscriptions across digital, linear, and streaming platforms. Managed an $84M revenue budget, achieving 100% of KPIs year-over-year. Selected Accomplishments:• Developed and implemented data-driven marketing strategies, resulting in 87% lift in KPI achievement for flagship series and 90% cost-per-sale decrease for tenured series.• Spearheaded creation of a consultative marketing methodology, adopted company-wide for 3 years.• Orchestrated integrated client marketing campaigns, enhancing engagement, time spent, and revenue growth.• Managed partnerships with major platforms including YouTube, Comcast, and DirecTV, securing both earned and paid media.• Led cross-functional teams in developing sales enablement tools and consumer value propositions for global use

Led comprehensive 360-marketing strategy for a 50+ year-old community college, focusing on increasing engagement, enrollment, and event attendance. Selected Accomplishments:• Transformed open house strategy, resulting in 300% attendance increase and 4% paid social conversions.• Implemented audience segmentation and CRM systems, boosting enrollment rates and student engagement.• Developed branded content initiatives, enhancing social sharing and campus engagement.• Grew Performing Arts Center Haunted Theater attendance by 19% and ticket sales by 29% through strategic pricing and cross-platform promotional campaigns.• Leveraged social media advertising tools to design and optimize targeted digital campaigns.

Led strategic initiatives that positioned MTVU as the #1 digital brand in the 18-24 demographic. Selected Accomplishments:• Pioneered the brand's first partnership and integrated marketing structure, expanding network reach to 750+ universities and 9M+ students.• Elevated partnership value and retention, driving audience growth and increasing Nielsen ratings by 3%.• Transformed ad sales model from transactional to proactive value creation strategy.• Created custom client solutions for Fortune 500 companies and recording artists, generating over 1M digital, social, and on-air impressions.• Successfully navigated the sale of the business in 2018.

Led sales and marketing initiatives, managing a $33M P&L and overseeing marketing, sales, pricing strategy, and partnership contracts for subscription-based services.Selected Accomplishments:• Spearheaded sales enablement negotiations with Director and VP-level distribution partners.• Implemented a custom-built enterprise sales enablement methodology, aligning with a new incentive model.• Achieved significant growth from partners above BAU after executing first net gain incentive strategy.

Developed and implemented tailored sales enablement and training strategies for domestic distribution partners.Selected Accomplishments:• Customized enablement and sales training strategies for each distribution partner.• Identified and advanced opportunities to engage partners with a solution-centered sales model.• Contributed to 49% subscriber growth over 7 years through effective account management.