▪ Strategic Leadership: Directed content strategy, ensuring 95% alignment with the bank's business objectives. Conducted quarterly performance reviews, resulting in a 20% lift in application starts.▪ Efficiency & Productivity: Reduced average content production and approval time by 25%. Maintained a consistent 95% achievement rate against planned content deliverables.▪ Quality Assurance: Ensured 98% of content passed QA without significant revisions. Reduced post-publication errors by 40% year-over-year.▪ User Engagement: Boosted average user engagement metrics with a 20% increase in click-through rates and 35 seconds longer time spent on content.▪ Team Leadership: Achieved a Silver Award for leading content creation and design with a cross-functional team on new local search functionality for Find an Advisor.▪ Stakeholder Management: Increased frequency of content-related communications with key stakeholders by 50%, leading to 20% less rework and revisions for the journey team.▪ Optimization: Achieved a 10% uplift in user engagement through A/B testing. Drove a 22% increase in credit card application starts directly attributed to content A/B testing.▪ Compliance: Ensured 100% of the content met stringent compliance and regulatory standards. Successfully navigated two external audits with zero major compliance issues.▪ Accessibility: Elevated content to meet 100% of WCAG accessibility standards, resulting in positive feedback from 95% of users with disabilities.

▪ Use information architecture, interactive design principles and usability best practices to provide strategic content recommendations ▪ UX Writing for AEM component user guides, digital products, features and services for online and mobile banking and wealth management.▪ Produce user-centric content from concept to delivery with message maps, page tables, user research and SEO input / ARIA documentation.▪ Optimize Investment Services splash pages for marketing campaigns.

Consultant for Fortune 100 and 500 companies and startups.▪ Clients: GlaxoSmithKline, SoCal Gas, Hyundai, Toyota, Mr. Cooper, Jinza bridal couture and Veilsbility.au▪ Strategic Leadership: Directed and implemented content strategy for digital refresh and redesign including shopping tools for Saatchi & Saatchi’s client, Toyota. Spearheaded brand refresh for Hyundai, Kwikset home, and Nationstar Mortgage’s new brand identity to Mr. Cooper.▪ Efficiency & Productivity: Reduced average content production and approval time by 25%. Maintained a consistent 95% achievement rate against planned content deliverables.▪ Quality Assurance: Ensured 98% of content passed QA without significant revisions. Reduced post-publication errors by 40% year-over-year.▪ Content Performance:o Toyota – 28.24M monthly visits in 2023 from 9.2M in 2017.o Mr. Cooper – 680K visits per month to 3.1M one-month post-launch. (8/21/2017)o Kwikset – The content is still live today. 327K organic visits per month from 215K in 2018.▪ Strategy Alignment and Optimization: Ensured 98% of content was in line with the brand strategy. Led 5 major content revisions based on strategic and SEO reviews, boosting optimization.o Veilability.au – Health score increased from 55% in June 2017 to 85% in February 2018.o J​​inza Bridal – 35% lift in organic traffic post content and SEO revisions and fixes.

▪ Business Efficiency: Planning, writing, and executing The Advisor Locator experience which reduced call center efforts by 65% and eliminated snail mail notifications for matching people with advisors.▪ Cross-functional Collaboration: Led 35+ collaborative sessions with product, marketing, and development teams, receiving a 4.8/5 feedback score on content collaboration for content migration across domestic and global EMEA territories.▪ Brand Consistency: Identified and rectified 42+ inconsistencies during regular content audits. Received 95% positive stakeholder feedback on brand voice alignment.▪ Timely Production: Met 100% of content migration deadlines and collaborated with partners from Japan, Europe, and Australia to ensure brand alignment, performing 60 days ahead of launch.

▪ Strategic Leadership: Designed and executed the information architecture and taxonomy for the world’s largest Casino, MGM Grand for 30 digital properties.▪ Operational Efficiency: Delivered 98% of content migration and workflow initiatives within budget. I set a record of 5 months’ time delivery ahead of schedule, saving MGM Grand nearly $55K.▪ Content Performance: Conducted a 4K line audit and my strategic analysis and recommendations found 37.5 K visits with 26.7% in drop-offs post homepage. (Oct 2012-July 2013) After my strategic improvements were implemented homepage drop-offs decreased to 4%.Clients: Intel, MGM Grand

▪ Strategic Leadership: Led brand refresh of Toyota’s Let’s Go Places social media and omnichannel strategy across all platforms and devices.▪ Engagement: Increased interaction with followers by prompting them to talk about their experiences with the brand. Collected feedback boosted customer retention efforts and repeat visits by 42%.▪ Innovation: Introduced new content strategy deliverables for measuring content performance and collected data to help business development managers sell to various Toyota divisions.▪ Professional Development: Attended a workshop with Facebook for social media best practices.

▪ Managed one direct report and all content production, asset gathering, information architecture, content development, approval and workflow processes, and digital experiences across multiple platforms. ▪ Exceeded time line expectations by 6 months.Brands: Fiji Water, Wonderful Pistachios, Cuties, Wonderful Almonds, Justin Wines, POM, and Suterra Vineyard.

▪ Created and managed entire content marketing plan and strategy for AT&T Advertising Solutions digital properties. ▪ Designed branding, messaging and framework for programming content against objectives.

▪ Created Content Strategy department, deliverables, and upsold services for business development.▪ Clients: Bethesda Softworks: BRINK the game, Cisco, Accenture, TBN (Trinity Broadcast Network), VMWare, Skype, AVG, TakePart Media: Contagion the film.▪ Pitch work: X-Factor, Sci-Fi Channel, Call of Duty, SF Giants and Accenture.

▪ Managed junior staff copywriters.▪ Implemented content development strategies across mobile and Web, while working to define content workflow processes. ▪ Clients: ScottradeLoma Linda Medical UniversitySt. Helena Recovery CenterSony (Skyline film)

$33 million in annual revenue - California Psychics, a leading advice service. ▪ Managed 3 direct reports and 30 freelancers.▪ Spearheaded and managed overall content marketing strategy and quadrupled blog traffic from 80K/month to 500K PVs/month inside of one year. ▪ Created product department and hired a product manager. Conducted performance reviews and improvement plans for direct reports. Managed content budget and billing for our roster of 30 freelance writers.▪ Developed and programmed newsletter, website and blog content. Implemented and devised the company’s first social media omnichannel strategy and editorial calendar.▪ Increased newsletter open and click through to highest rates (opens 7-8% of 3.5 mil subscribers, CTR: 74-95%).

▪ Increased PVs to nearly 1 mil per day from 380K since my arrival. ▪ Provided highest ranking content feature RPattz Watch▪ Successfully programmed content according to metrics from Omniture heat maps and Google Analytics.Company dissolved. Layoffs in 2009.

Front page content strategist for world’s largest audience 189m unique visitors monthly.▪ Collaborated with each Yahoo property and their staff to provide top performing content using proprietary metrics. ▪ Interfaced with PR reps, movie and TV studios to repackage and design high performing content assets.▪ Exceeded ad impression totals for Verizon on Y! TV property in less than 1 month from 846K to18 mil by implementing content ideas and landing page strategy.▪ Packaged videos, webisodes, The 9 - a web show, Nissan Live Sets shows and more. ▪ Blogged original content and maintained posts on Yahoo Music: 'As Heard On.'▪ Managed real time performance metrics for music, TV, movies, web shows, video games, OMG! and lifestyle properties. Content CTRs of less than 400k clicks per second were considered in the bottom 10.

▪ Managed website content and content migration from proprietary CMS to TeamSite. ▪ Interviewed celebrities and wrote articles on costume designers, musicians, film releases and premiere parties.▪ Composed and published weekly box office stats and interfaced with Rotten Tomatoes for cross-content pollinations.

▪ Devised and published technical how-to scripts for customer service agents to advise customers on programming and troubleshooting their satellite receiver boxes. ▪ Implemented UI idea for customer service agents -- icons replacing verbiage for main Web menu ease of navigation. Cut down to n customer call times by 55% year over year.

Wrote, reported, researched, and edited content targeted to financial software companies and experts: namely Monis, Sun Microsystems and others.

Wrote news stories and editorial commentary for a consortium of technology-themed web and print publications for audience of savvy investors. Delivered daily news pieces on e-commerce, m-commerce, Internet-industry news, and tech stock movement under stringent deadlines.First experience with layoffs in publishing.

Began as intern, promoted twice from Editorial Assistant to Staff Writer for financial trade publication.

Wrote pop-up and banner ads for a high-profile financial services company / client while I was a full-time college student.