Suzanne Boutilier Email & Phone Number

Essex, Ct, Us

United States

In my role as Honor’s Brand Content Manager, I oversaw the creation of content for Honor and its flagship home care brand, Home Instead. I also partnered with our VP of Brand Strategy to develop and nurture our brand culture and employee engagement messaging, as well as brand voice guidelines and product messaging for both brands. My team wrote all website content for Honor and Home Instead's various websites (and there are many), social media, thought leadership articles, interactive curriculum, sales collateral, and more.Impact: Grew Honor’s social audience +2,859%, and engagements +4,309%.Revamped Honor's website to lead with recruitment. In the first 3 months post launch, HQ jobs page visits increased 73% and HQ job applicants increased 40.6%.

San Francisco Bay Area

Defined and maintained brand voice, developed brand culture and product messaging, wrote thought leadership and byline articles, social posts, email, and sales collateral.Impact:Kept visitors on Honor’s thought leadership articles an average of three minutes—more than triple the average time spent on page across all industries.

San Francisco Bay Area

During long term contracts with The Cusp, OpenIDEO, Salesforce, and Curai Health, I created thought leadership, web, UX, and marketing content. Also developed and implemented social content calendars and supported teams as the project storyteller. Impact:At The Cusp, an early-stage digital health start-up, I wrote everything from thought leadership articles to UX content. We grew membership from 0-5,000 in one year. And in the final 3 months of my contract, we recorded 4x month-over-month growth.At OpenIDEO, I developed all written content for The Rockefeller Foundation’s Food System Vision Prize. Our work inspired a record 1,300 teams from 119 countries to submit innovative solutions for transforming our global food system.

San Francisco Bay Area

Oversaw and worked alongside a small but mighty team of writers intent on inspiring women and girls to realize their limitless potential through sport. Together we pumped out all of Athleta's catalogs, emails, web copy, videos, radio, digital and paid social ads, direct marketing pieces, retail signage, product names, hangtags and more. I also worked cross-functionally with the marketing and merchandizing teams to help develop the seasonal marketing strategies that inform our storytelling. In my two years at Athleta, I helped define the editorial voice for both Athleta and Athleta Girl brands, as well as our B Corp messaging around sustainability. And I guided the evolution of our monthly catalogs to include long-form editorial content.Impact:Leveraged ad agency background to help bring all creative work in-house. This cut costs while elevating the creative product, and contributed to increased brand awareness, traffic, new customer acquisition and double-digit sales and earnings growth.

500 Sansome St. San Francisco Ca 94111

Led the talented covey of creatives at Omada Health, a digital health company that’s changing the landscape of chronic disease prevention. Together we worked across an array of media to reach, educate, and move diverse audiences.

San Francisco, Ca

Wrote thought leadership articles for Omada leadership, demand gen assets, sales enablement materials, social campaigns, video scripts and more. Helped define and maintain Omada's brand voice across wildly diverse audiences.Impact:Contributed to the body of work that inspired Interbrand to recognize Omada Health as a "Breakthrough Brand" in 2016.

San Francisco Bay Area

Clients: Team One, Venables Bell & Partners (VBP Orange), IDEO, IDEO.org, Distill, The Clorox Company, Amazon Advertising, Grey Advertising, South Bay Coalition to End Human Trafficking, and others.Impact:Led creative development on two human trafficking awareness campaigns that inspired CA Rep. Rob Bonta to sponsor AB1610, aiding victims in human trafficking cases by preserving their testimony. The bill passed 31-0.As a core member of the Vroom team at IDEO.org, I helped demystify brain-building for parents. The program our work informed has reached 1.5 million families globally. This work was featured in the Cooper Hewitt, Smithsonian Design Museum show: Design for the Other 90%.

Palo Alto & San Francisco

At IDEO, I wrote vision videos, a design guide, an immersive story for the web, social media campaigns, presentations (decks, video and audio), marketing materials, prototype campaigns, Human Centered Design curriculum and playbook, and a website. I joined teams in the synthesis and ideation phases through final presentation and served as a core team member for an experience design project.At IDEO.org I wrote the IDEO.org launch website, participated as a core team member on early education projects for Bezos Family Foundation and Community Action Project and wrote the final presentation video for Global Alliance for Clean Cookstoves. I was a contributing writer for online curriculum created by IDEO.org and Acumen.Impact:As a core member of the Vroom team at IDEO.org, I collaborated with my two teammates to help the Bezos Family Foundation demystify brain-building for parents of young children. The program our work informed has reached 1.5 million families globally.

Accounts: The Clorox Company, ConAgra Foods, Heinz Foods, St. Joseph Health System, Celestial Seasonings, Sea Turtle Restoration ProjectImpact: Helped sell a lot of consumer packaged goods.