Oversees Hype Digital client strategies including the planning and execution of B2B and B2C campaigns, brand messaging, communications, content development, social marketing, paid media and event activations. Creator of Georgia Film Biz, Celebrating Global Creative Culture since 2011.As a global hub, Georgia Film Biz advocates for the growth of the creative economy and resources with curated content including industry business, creative production, tech, diversity, copyrights, and producing green energy while lowering emissions.Exploring creative business with spotlights on news, global economy, experiences, festivals, EDU grants, and more at https://www.GeorgiaFilmBiz.com

Leadership of marketing department staff of fifteen including creative, production, promotions and multi-channel advertising agencies for global commercial product releases.Responsible for project P&L and product development driving merchandising, packaged goods and ticket sales. Managed brand partnerships with media partners Clear Channel and Viacom. Executed on-premise retail promotions with MAC Cosmetics, Adidas, Walmart and Target for icon Missy Elliott and more.

Responsible for numerous global projects, contributed to an increase in sales from $62M to $400M+ from radio, print, outdoor, global tours and PR campaigns. Oversight included P&L, marketing and media planning.Responsible for executing 300+ consumer events with a field staff of 60+ across nine U.S. offices. Managed creative and global marketing plan integrations for music and film products for artists Jay-Z, Ludacris, LL Cool J, DMX, Redman and Method Man, Montell Jordan and more. Executed marketing budgets of $500k-$3MM to expand mainstream audiences by facilitating go to market campaigns for iconic recording artists.

Responsible for field marketing and distribution in the Midwest region, creating retail campaigns of 300 music releases per year for A&M, Island, Mercury and Motown record labels. Positioned point of sale poster displays and sales promotions at 200 retail accounts. PolyGram named by NARM “Distributor of the Year” three consecutive years, legendary artists on tour included U2, Bon Jovi, Def Leppard, Sheryl Crow, Salt & Pepa, Stevie Wonder, Diana Ross, Queen Latifah, Shania Twain, Boyz II Men, Brian McKnight, Vanessa Williams to name a few. Additional tour promotions included Lollapalooza, The Horde Tour, The Budweiser Superfest. Secured tour production support with the House of Blues in Chicago including retail and radio promotions for tickets and fan engagement.