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I'm a results-driven marketing leader who has enhanced brand identity, while maximizing market share and profitability, for companies that include Delta Air Lines, The Home Depot, Sears, and American Cancer Society. As a multi-channel expert in consumer marketing, I deliver successful customer relationship management (CRM) and omnichannel strategies by uncovering market and industry-specific opportunities. Being an innovative business-to-consumer (B2C) specialist, my skills include the ability to determine the best performance-based digital and traditional channels to support a company's goals and objectives through strong strategy and planning.My well-rounded background has provided for an exciting marketing career in many industries including retail, travel/hospitality, higher education, and non-profit. This makes me versatile in many different industries where my skills can be easily transferable. For my next career step, I am looking to lean into this past experience, bringing to my next role a breadth and depth of knowledge to achieve company defined goals.STRENGTHS AND EXPERTISE▪ Strategy & Planning▪ Lifecycle Marketing▪ Integrated Marketing▪ Omnichannel Expertise▪ Customer Relationship Marketing (CRM)▪ Business-to-Consumer (B2C)▪ Digital Marketing (including email, social, display, & SEO)▪ Brand Management▪ Segmentation▪ Data Analysis▪ Loyalty Marketing
Purchasing Power
View- Website:
- purchasingpower.com
- Employees:
- 473
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Senior Marketing ManagerPurchasing PowerAtlanta, Ga, Us
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Marketing ConsultantFreelance 2024 - PresentSupport companies and organizations with marketing to drive engagement, revenue, and other priority goals.▪ Social media and communications co-chair for Syracuse University Alumni Club of Atlanta, leading a volunteer team that drives awareness and engagement for all local alumni efforts.
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Senior Marketing ManagerPurchasing Power 2021 - 2024Atlanta, Ga, UsLead marketer developing, driving, and implementing strategic marketing plans for new customer acquisition and retention growth targets for buy now, pay later e-retailer.▪ Developed marketing plans concentrating on the lifecycle journey from prospects to retention, achieving 2023 year-over-year growth between 18-28% in key metrics at Purchasing Power including registrations, first-time buyers, orders, AOV, and demand.▪ Drove revenue growth for Purchasing Power’s targeted audiences by creating unified marketing messages across multiple digital and traditional test channels, including Connected TV, Valpak, Influencer, and YouTube, exceeding baseline KPIs by 5-10%.▪ Drove multi-channel marketing campaign strategies to reach target audiences using a variety of tactics such as email, social, display, direct mail, audio, and connected TV. ▪ Partnered with external media and creative agencies to develop plans to drive the key KPIs of registrations, conversion, orders, and demand.▪ Conceptualized and designed a new test loyalty program to drive repeat buying and retention of customers.
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Strategic Marketing ConsultantThe University Of Chicago Booth School Of Business 2014 - 2021Chicago, Illinois, UsStrategic Marketing Consultant (2017–2021)▪ Proofed and edited content for publications, websites, event material, and marketing channels.Interim Marketing Director | Interim Senior Associate Director (2014–2016)Created marketing strategies and plans to grow the Chicago Booth brand identity, attract new students, and increase enrollment for a leading US MBA program, contributing to student acceptance rates between 20-23% for 3 years.▪ Developed strategic marketing plans to boost alumni engagement and attendance for annual celebrations of Worldwide Booth Night and Reconnect reunion weekend, increasing attendance for each by 20-25%.▪ Led the strategic marketing planning and execution for the University of Chicago Booth School of Business’ multi-city Chicago Conversations, increasing year-over-year registration by 40%.▪ Increased attendance at the Management Conference by 35% by targeting general business audiences, alumni, and students, seamlessly integrating digital and offline channels such as email, social, display, print ads, and direct mail. -
Director, Marketing Strategy And PlanningAmerican Cancer Society 2018 - 2020Atlanta, Ga, UsDeveloped integrated marketing strategies and plans to support initiatives and increase revenue in the non-profit space. ▪ Impacted revenue growth in key businesses such as AmazonSmile, CVS, Denim Days Sponsored by Buckle, and Workplace Giving, exceeding individual projections by 10-45%.▪ Developed American Cancer Society’s holistic marketing communications plans, messaging, and content across all channels and internal departments, contributing to an overall 4% increase in revenue. ▪ Developed cancer.org websites, including website strategy, wireframes, creative, and content, for key business partners: Perrigo, St. Baldrick’s Foundation, Family Engagement Office, and Workplace Giving.▪ Led efforts to determine business challenges and identify ways to address key areas of opportunities for marketing strategy, planning, and communications support. ▪ Determined priority messaging and content for campaigns delivering succinct communications to target audiences. -
Director, Kmart Marketing Planning - Digital & LoyaltySears Holdings Corporation 2011 - 2014Chicago, Il, UsDeveloped and implemented comprehensive Sears and Kmart marketing plans, supporting brand and seasonal strategies and Shop Your Way (SYW) loyalty program initiatives within the promotional calendar.Director, Kmart Marketing Planning - Digital & Loyalty (2012–2014)▪ Leveraged marketing analytics to improve Kmart ROI and optimize marketing mix efficiency, increasing campaign revenue +25% using email, social, display, and other digital channels with average ROAS of 3 to 5.▪ Evaluated and optimized Kmart customer segments for Shop Your Way initiatives, deploying data analysis to create targeted campaigns, growing member engagement by 20%. ▪ Led and represented Kmart marketing team in a company-wide initiative to increase Shop Your Way acquisitions and retentions in Indianapolis and Atlanta, resulting in a 12% increase in new members and a 15% increase in repeated store trips (retention) by members.▪ Increased proficiency and usage of 14 marketing channels, including social, email, display, retargeting, and mobile.Manager, Sears and Kmart Marketing Planning – Digital & Loyalty (2011–2012)▪ Drove engagement of Sears / Kmart Shop Your Way & Craftsman Club loyalty programs by creating lifecycle campaigns, marketing program benefits, experiences, events, and partnerships to welcome, nurture, and retain 60M+ members.▪ Enhanced the Shop Your Way and Craftsman Club loyalty program to drive member engagement by marketing the program benefits, experiences, events, and partnerships to millions of members.▪ Developed optimal digital and traditional engagement tactics to increase revenue and margins. -
Marketing Consultant And Client ManagementMisc Companies And Agencies 2007 - 2011Companies: Walgreens, Pets Supplies PlusAgencies: GMR Marketing, Integrated Marketing Services (IMS)▪ Conceptualized, developed, and executed Johnson & Johnson (J&J) marketing initiatives for 24 over-the-counter products, including Tylenol, Simply Sleep, and Benadryl at 5,900 Walgreens stores. ▪ Developed print materials, online banner ads, website optimization, and store displays for HIV/AIDS specialized healthcare and Optimal Wellness Program for Walgreens.▪ Conducted comprehensive review and evaluated digital marketing channels for Pet Supplies Plus, delivering recommendations to optimize presence and engagement in the marketplace. ▪ Strategically developed and managed experiential marketing budget for GMR’s major clients, including McDonald’s, Comcast, and Southern California Edison (SCE).▪ Boosted year-over-year billing for IMS, leading to successful launch and implementation of promotional retail programs utilizing display ads, website optimization, circular advertisements, point-of-sale (POS), and direct mail.
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Regional Marketing Project ManagerThe Home Depot 2005 - 2006Atlanta, Georgia, UsDeveloped the regional marketing campaigns and created the yearly promotional calendar for 375 retail stores in the northeast region.▪ Drove sales and increased number of transactions through the development, coordination, and implementation of marketing initiatives, including digital campaigns, sponsorships, advertising, and promotions.▪ Conducted in-depth market research with marketing analytics to determine quarterly strategic initiatives through analysis of multiple factors, including area competition, local market situation, and current store(s) sales/transaction levels.▪ Collaborated with regional vice presidents, district managers, and store managers on strategic plans and delivered quarterly marketing presentations to local teams in seven states. -
Senior Account ManagerDelta Air Lines 2003 - 2005Atlanta, Georgia, UsEnhanced passenger and loyalty member experience by maximizing strategic alliance synergies and implementation of key initiatives through sponsorships, events, and partnerships. ▪ Strategically developed and leveraged major league sports sponsorships, including the Cincinnati Reds, New York Mets, and New England Patriots using marketing communication, signage, and promotional campaigns.▪ While leveraging mutual assets and brand objectives, managed and executed the yearly promotional calendar which included 100+ Delta/Coca-Cola co-marketing initiatives, including digital activations, sampling events, third-party partner programs (with Kroger, AMC Theaters, etc.) and promotional events, such as Delta’s 75th Anniversary.▪ Promoted and managed SkyMiles, Delta’s loyalty program, through in-store POS campaigns, awarding points from Coca-Cola product purchases and redemption of codes via online promotional websites. ▪ Maximized strategic alliance synergies and implemented key initiatives through coordination with more than 15 cross-functional internal groups, such as in-flight, community affairs, loyalty, and entertainment.
Suzanne B. Skills
Suzanne B. Education Details
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Syracuse UniversityMarketing -
University At BuffaloCommunication
Frequently Asked Questions about Suzanne B.
What company does Suzanne B. work for?
Suzanne B. works for Purchasing Power
What is Suzanne B.'s role at the current company?
Suzanne B.'s current role is Senior Marketing Manager.
What is Suzanne B.'s email address?
Suzanne B.'s email address is su****@****ast.net
What is Suzanne B.'s direct phone number?
Suzanne B.'s direct phone number is +178137*****
What schools did Suzanne B. attend?
Suzanne B. attended Syracuse University, University At Buffalo.
What are some of Suzanne B.'s interests?
Suzanne B. has interest in Writing, Politics, Marketing, Environment, Animal Welfare, Animal Charities, Arts And Culture, Health.
What skills is Suzanne B. known for?
Suzanne B. has skills like Digital Marketing, Marketing Strategy, Integrated Marketing, Marketing, Advertising, Cross Functional Team Leadership, Marketing Communications, Social Media Marketing, Email Marketing, Leadership, Strategy, Strategic Partnerships.
Who are Suzanne B.'s colleagues?
Suzanne B.'s colleagues are Pravin Ak, Rekha Rajan, Bill Billy, Caroline Brooks, Samuel Reynes, Manikandan Palanisamy, Chelvonti Talbert.
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