Suzanne Cohen Email & Phone Number

Woodbury, New York, Us

Lead a team of passionate marketers to drive brand awareness and engagement for the Kravet Family of Luxury Brands: Brunschwig et Fils, Donghia, GP&JBaker, Kravet, Lee Jofa

Tampa, Florida, Us

Responsible for driving event registrations for 5 premium brands at 200+ annual event competitions globally. Lead the global and regional marketing teams to grow brand awareness, athlete engagement, loyalty, acquisition, and retention to exceed event registration goals. Developed and executed customer-centric strategy to improve marketing efficacy and deepen customer relationships. Revamped social media & website content and editorial strategy to improve engagement and increase fans. Developed new analytics tools to enable more efficient marketing. Partnered with leadership team and Board on the development of Long Range Plan and strategic focus of the company.

New York, Ny, Us

Focus on bringing fresh and disruptive thinking to our branch designs, creating engaging destination experiences for our customers, and partnering with our Field leadership to create local marketing programs to increase market share, new customer acquisition and deepening customer relationships.

Bethesda, Md, Us

Lead overall brand strategy, brand marketing & positioning, budget and execution of brand plans. Focus on brand building efforts, activation of brand passions and innovation for a portfolio of 160+ hotels across the Americas. Lead strategy for new hotel openings, conversions and renovations while also focusing on portfolio growth in key established and emerging markets. Create and roll-out innovative and unique brand campaigns that differentiate each of the 7 Luxury brands in the Americas. Forge high-impact partnerships with globally-recognized influencers and luxury brands to create compelling content that builds press and social buzz. Deep luxury expertise, trends forecasting & communications, and extensive brand re-positioning work. Influence the strategy and structure for Americas sales support.

Stamford, Ct, Us

Strategic marketing leader for W Hotels North America Division. Responsible for development of digital and experiential marketing to grow brand awareness, guest acquisition, increase RevPar and improve guest experience stay cycle. Work closely with agencies to develop, publish and distribute content online and offline. Create experiential events that tell the brand story to influential audience while garnering strong press and social coverage. Create and fully leverage partners that align around Brand passion points of music, fashion, and design to enhance programming and on property guest experience.

Stamford, Ct, Us

Develop the strategic direction for the marketing of Starwood's luxury and design brands in North America, including St. Regis, W Hotels, The Luxury Collection and Le Meridien. Support new hotel openings and renovations with events to drive brand awareness. Work with key partners in the luxury consumer space to create mutually beneficial programing and offerings for target audience. Ensure marketing plans provide 360 degree approach to utilizing all marketing channels from digital and social to PR, events, and on property.

Stamford, Ct, Us

Lead a team that provides strategic marketing and creative support for hotels in North and Latin America. Support brand marketing initiatives, including luxury and design brands, with integrated marketing plans. Ingenuity applied to problem solving, partnership and promotion development. Mobile, social and direct marketing are key areas of focus for direct to consumer marketing planning.

New York, Ny, Us

Directed and managed national marketing and communications’ programs aimed at building awareness and raising funds for environmental work in Israel. • Created and executed strategic marketing plans for all segments of target audience • Developed integrated marketing and advertising campaigns using direct mail, print and radio advertising, signage, e-mail promotions, collateral materials and website • Tailored campaigns for different markets and departments across the U.S., effectively managing marketing budgets and developing strategic approaches that addressed location specific concerns • Conducted market research to provide data for message effectiveness and launch of new products • Managed national and international crises by developing messages for staff and fielding press inquiries • Served as one of the organization’s spokespeople with press; arranged interviews of CEO, President Ronald Lauder, National Spokesperson Hal Linden and Israeli dignitaries; wrote and distributed press releases and responded to media inquiries • Managed staff of seven in marketing, communications and products department • Responsible for product sales on website, which was ranked by Chronicle of Philanthropy as #2 for Jewish websites and #17 internationally for 2002 • Implemented on-line store which resulted in 40% increase in product sales over prior year • Developed EZTREE™ program to improve loyalty and raise funds Director of Marketing Operations • Responsible for interviewing and selecting advertising agency • Developed first national marketing plan and ad campaign for organization • Prepared and presented marketing recommendations to leadership across the U.S. and at annual National Leadership Conference • Developed travel incentive programs for tour operators • Oversaw website development and implementation of on-line store

Account Supervisor, Darden Restaurants, Inc./The Olive Garden $60MM • Managed marketing and promotion efforts for restaurants on local, regional and national basis • Developed custom in-house restaurant promotions to boost guest traffic • Worked with creative team in development of new national TV advertising campaign from research and testing to final production • Developed radio and outdoor strategy that brought creative responsibilities back to agency as well as strategy development for local print advertising campaign • Supervised creation and production of all US and Canadian radio, promotional materials and print and outdoor advertising • Executed all promotional advertising resulting in 15 consecutive quarters of sales growth (through November 1999) • Worked with media department and client to develop local and national advertising plans, including non-traditional media recommendations • Trained and supervised junior team members in the following areas: legal clearance, print production, client billing, traffic, competitive analysis and account coordination • Managed annual $60 million advertising budget and forecasted billings and income for agency Account Executive, Darden Restaurants, Inc./The Olive Garden $53MM • Analyzed competitive creative and media spending weekly and annually, and presented results to client • Obtained legal clearance for all stages of broadcast and print advertising • Responsible for internal coordination of all projects