Marketing initiatives focused on the most important target audience--employees. Develop programs that work for increasing employee engagement and delivering business results.

Initiate and lead programs to enhance employee engagement. Create leadership development strategies and curriculum for women's leadership initiative. Develop culture-building communication to support organizational strategy and key initiatives.

Responsible for marketing strategy, marketing communication, deposit product management, direct marketing, and public relations.

Responsible for marketing strategy and execution across all marketing channels.

Managed consumer marketing across all channels including mass media, direct marketing, point of sale, and sponsorship. Also, served as key liaison for all marketing vendor partnerships. Responsible for development and implementation of marketing plans, contract negotiation, and leadership of marketing project managers and creative services team.