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Dynamic, results-oriented leader with success in developing and executing enrollment strategies for growth oriented universities. Proven ability to capitalize on market trends to surpass enrollment management goals. Collaborative approach to market and program development that focuses on integration to achieve the common goals .Specialties: Thought Leadership/Branding Enrollment Management Market Strategy Team Building Web Strategy Channel Strategy Mergers & Acquisition Data Modeling Marketing/Sales Integration Institutional Marketing
Ccs Consulting
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OwnerCcs Consulting Oct 2019 - PresentGreater Boston Area
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Dean Of Undergraduate AdmissionBentley University Jan 2010 - Sep 2019Waltham MaResponsible for marketing Bentley University to undergraduate prospective students who are interested in studying business. Areas of responsibility include: Managing a team of 27 Admission professionals, developing the comprehensive outreach strategy to prospective students and landing a class of one thousand new students annually. -
OwnerCcs Consulting Jan 2009 - Jan 2010CCS Consulting specializes in providing research based marketing strategy that translates into tactical results-oriented marketing plans.
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VpFidelity Investments Mar 2006 - Dec 2008Led team of 28 Marketing professionals addressing Workplace Retirement Savings opportunities for tax-exempt employers and employees. Developed Fidelity’s five-year strategic plan designed to support growth of $58 billion. Created Best Practice Metrics to access Marketing’s success. -
Managing PartnerLochridge & Company Sep 2004 - Jan 2006Led new business development and project management in the financial services vertical. Lochridge worked with mid- to large-sized companies in the United States to help them exceed their goals by transforming their strategies, operations, and organizations. Results: Key member of Bank of America project team to grow the brokerage business. -
Vp Consumer MarketingMetlife 1999 - 2003Led the 22 person Marketing organization supporting 83 career agencies at New England. $6 million budget total. Areas of responsibility included: Proactive Marketing – Developed enterprise marketing capability to proactively comprehensive marketing programs for agents by proactively targeting existing clients and prospects. Results: Average program sales conversion rate of 4.3%. More than 60% of agents participated in these campaigns including partial funding. Local Market Development – Developed marketing infrastructure (trademarked as the Advanced Marketing Firm) to successfully implement enterprise and local marketing strategies. Results: Increased sales for participating veteran sales force by 200% and increased agent retention to 40% at New England Financial. Database Analysis and Reporting – Provided client analysis, segmentation, and modeling support to help target marketing activity. Results: Attrition model increased retention by 24% and sales by 17%. Web Strategy – Supported over 500 agents and 83 agencies with custom-templated websites to support individual agent development and allow compliance to ensure adherence to regulations. Built NEF’s website to support e-service and agent recruiting. -
V.P. MarketingNew England Financial 1997 - 1999As a subsidiary of MetLife, I had many of the same responsibilities as outlined in the MetLife position referenced above. -
V. P. MarketingFidelity Investments May 1987 - Dec 1997INVESTMENT ADVISOR GROUP (1993-1997) Member of the management team responsible for developing a start-up business targeting investment advisors managing $10 - 200 million under management. Total assets: $10 billion. Areas of responsibility included: Corporate Marketing Strategy - Met growth goal in 4.5 years surpassing $10 billion assets under management. Business Development Strategy - Worked with SVP of Sales to develop an effective new business acquisition strategy. Results: Increased sales person productivity by 12%. MERGER & ACQUISITIONS (1990-1992) Responsible for the profitability of Fidelity's seven brokerage acquisitions totaling more than 100,000 accounts. Results: The acquisitions averaged an IRR of 34%. Average payback was 30 months.BRANCH DEVELOPMENT AND PUBLICATIONS (1987-1990)
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Frequently Asked Questions about Suzanne Cuccurullo
What company does Suzanne Cuccurullo work for?
Suzanne Cuccurullo works for Ccs Consulting
What is Suzanne Cuccurullo's role at the current company?
Suzanne Cuccurullo's current role is Professional marketer.
What is Suzanne Cuccurullo's email address?
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What is Suzanne Cuccurullo's direct phone number?
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What schools did Suzanne Cuccurullo attend?
Suzanne Cuccurullo attended Nyu Stern School Of Business, Cornell University.
What skills is Suzanne Cuccurullo known for?
Suzanne Cuccurullo has skills like Marketing Strategy, Marketing, Mergers, Team Building, Web Strategy, Channel Strategy, Data Modeling, Start Ups, Financial Services, Leadership, Research, Strategy.
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Suzanne Cuccurullo
New York, Ny -
Suzanne Cuccurullo
Boston, Ma1lochridge.com
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