Suzanne Mitchell Email & Phone Number

Columbus, Ohio, US

Maumee, Ohio, US

Drove unit sales growth and expansion of product portfolio through oversight of all marketing strategy and execution including paid and organic search programs, product positioning, data analysis, consumer promotions, online content creation, vendor co-op programs, customer communications and strategic partnerships.

Maumee, Ohio, US

As part of company’s leadership group, provided day-to-day direction and support to customer service and sales teams and marketing agencies. Worked with internal and external partners to identify and execute programs and process improvements that drove efficiencies, greater customer satisfaction and online lead generation.

Huntersville, NC, US

In support of optimizing company sales, led all marketing activities related to brand image and awareness from strategy formulation through execution, including: advertising, social media, point-of-sale materials, events, web sites, public relations, sponsorships, training and all brand/product communications. Responsible for agency and vendor relationships.

Findlay, OH, US

Oversaw marketing strategy and execution related to the Hercules Brand image and awareness; included advertising, web site, social media, customer programs, internal and external communications, media relations, point of sale and promotional materials, product promotions, sponsorships, customer events, trade shows and community engagement.

Toledo, Ohio, US

Managed agency relationship with 14 clients representing over $650 thousand in agency revenue. Account management included: development of strategic and tactical marketing plans; oversight of brand building, direct marketing, social and traditional media planning, public relations and web development; and collaboration with creative, public relations.

Toledo, OH, US

Created and managed contractor programs, initiatives and research that drove conversions, incremental sales, mix shift and revenue. Managed 3,300 member, $5.6 million Preferred Contactor program that accounted for $238 million in annual sales. Continually forged respectful, candid and effective relationships with sales and business leaders to achieve.

Toledo, OH, US

Developed and drove marketing strategies for $184 million OCF business. Generated and utilized consumer research, television, interactive, direct mail, telemarketing, promotions, public relations, guerilla tactics, event marketing and geo-demographic software to achieve lead generation and branding goals for OC and business partners. In 2006, managed $3.

Toledo, OH, US

Created and executed marketing plan for $148 million Basement Finishing System™ (BFS) business, including creating in-home selling tools, brand identity elements, print collateral, television spots, and new web designs. Identified new programs to improve lead generation, franchisee margins and customer service.

Toledo, OH, US

Partnered with business and product leaders to develop and execute media relations strategies for all OC businesses, resulting in exposure that increased sales and market share. Drafted key product messaging, press releases and articles, and established ongoing dialogue with members of trade media. Trained, coached and prepared business leaders for.

Toledo, OH, US

Ensured that employees were informed, motivated and aligned with business goals through development of high-profile strategic programs and management of ongoing communications including electronic news, educational luncheons, newsletters and special events.

Education record

Bachelor Of Arts (B.A.), English Language And Literature, General