Suzanne Fiedler Email & Phone Number

Seattle, Washington, Us

Progressed from salesperson for one brand to Brand Manager for over 45 brands including doctor and pharmaceutical brands, tools and specialty items. Function as trainer on sales floor for new employees.• Increased 2 brands from ‘B’ door to ‘A’ door. – An A door is top-tier, high sales volume, and carries a larger number of SKUs than other locations within the Nordstrom chain.• Increased sales every month of tenure as Brand Manager. All but one month achieved at least 12% increases.

New York, Ny, Us

As Counter Manager for Clarins Cosmetics increased sales, improved customer service and boosted brand awareness. Cross-trained fellow employees on product line to increase penetration of Clarins products into cross-brand total sales.• Working with buyer and Account Executive, achieved highest sales percentage increase in the department.• Achieved sales goals every month showing double digit increases all but one month of tenure.• Qualified for bonus multiple quarters for achieving stretch sales goals set by manufacturer.

Represent manufacturer interests to manage customer expectations with product deliverables and warranties. Demonstrate and train clients about features and benefits of product lines to improve expertise of the sales staff and increase sales. Function as “eyes and ears” of the factory to manage the sales and returns process for retail client.• Through training and follow up, increased sales of one product line by 50% in 4 months.• Created a master document to manage pricing and inventory levels, current versus inactive SKUs and coordinate inventory for upcoming reset that eliminated the need for individual tracking forms and time lost searching for specific data. This document allowed the agency to respond rapidly to competitive pricing issues as well as manufacturer inquiries about the product line.

Us

Promoted from Managing Customer Service Desk knowing how to process all special order transactions representing 75% of store sales, to Design Room Assistant followed by Racetrack Manager. As Racetrack Manager focused on customer service, managing entire sales floor for optimal customer service and staffing in addition to working with sales people to manage and close their pending quotes.• Analyzed aspects of sales quote follow-up procedure, recommended and obtained management approval and implemented improvements to communication and documentation procedures to ensure timely and successful close quote follow up. Quotes were never more than 7 days old and sales increased 15% resulting from improved follow up. Customer satisfaction indices improved 50% during the same timeframe.• Identified the need for and developed training program plus materials for service desk training. Trained 10 incoming associates on the service desk to achieve consistent policy implementation, computer knowledge and customer service. Service department passed each audit during tenure.

San Jose, California, Us

SAN, HA, Clustering, Replication, AppliancesCreate and execute dynamic, integrated marketing plans that drive awareness and product demand. Plans include online and print advertising, collateral development and design, customer events, launch kits, multimedia demo creation, partner activities etc. Manage the marketing budget for all activities within client group delivering projects on time and within budget.• As lead of a two member planning team, set a new, higher standard for a corporate launch to publicly announce new corporate strategy in a key corporate technology. This very successful launch included CEO keynote and other key executive presentations, product demonstrations, new partner and product announcements, one-on-one meetings between press or analysts and key executives, exclusive interviews, and organized tours of corporate research laboratory.• Developed guidelines, templates and a planning calendar to assist clients and other Marketing Communications Managers (Marcoms) in planning and executing a product launch kit at the corporate level to ensure consistent and complete content were delivered to the sales force and channel partners.

Palo Alto, Ca, Us

Create and implement cross-LOB marketing and awareness programs for sales, service delivery, and channel teams. Responsible for communication of key messages within division and other divisions. Programs are customized to: meet the needs of specific customers or target groups, establish strong relational ties and promote cross-LOB Enterprise Services solutions.• Assumed leadership role on Pricelist Sunteam to create a user-friendly, intuitive support tool to improve productivity in the sales quoting and booking process. Project involved identifying customer needs, assessing proposals, testing and implementation. Created mapping, indices and notes sections, and downloadable electronic files available for the first time to channel partners, look-up time decreased 15% in the first month• Created a motivational program to allow new Sales Director to demonstrate management style, set the tone for his tenure and focus sales staff to achieve the area sales goal. Exceeded goal by 12%, booked 60% of total revenue during this period. Director received national recognition for creative approach and results achieved

Palo Alto, Ca, Us

Reporting to Division Manager, broadened responsibilities to include solving problems impacting strategic objectives, division revenues and customer information. Provided customer service and point-of-contact referrals ensuring timely attention to all customer information needs. Coordinated and executed exhibits for division. Out-sourced writing staff and production of most printed material including four semi-annual newsletters. Created and maintained visual media library.• Represented technical division in corporate re-structuring which synchronized matrix design team with corporate direction resulting in unified direction of independent business functions, timely fulfillment of customer orders, and the implementation of cost control measures.• Created Technical Division Marketing Communications Plan providing situation analysis, strategy, specific tactics and budget, resulting in a program that clarified new corporate structure and research investment opportunities for customers. Revenue goals for period were exceeded by 18%. • Increased active users of EPRINET system - proprietary, server-based information system that delivers technical information to customers - by 375%. Regular updates, pertinent information and building awareness were critical factors to achieving success

Ba, Spanish/German

Spanish, Filologia Espanola