Suzanne King

Suzanne King Email and Phone Number

AVP, Marketing Analytics & AI at Navy Federal Credit Union @ Navy Federal Credit Union
Suzanne King's Location
Oakton, Virginia, United States, United States
Suzanne King's Contact Details
About Suzanne King

Passionate about the customer and growing the business, I love to take new ideas and transform them into revenue-generating solutions that meet the needs of the customer. If it's never been done before, and it must be done perfectly the first time, I'm the one to do it. I've led large, customer lifecycle and sales enablement programs for a Fortune 500 company, using my business acumen, planning, strategizing, communication and leadership skills.With a reputation for leading by example, I guide and motivate cross-functional teams who execute with excellence. I am an expert at defining a highly-organized customer-targeting and creative strategy that delivers powerful results. In the face of complexity, I become a rock star. With unrelenting enthusiasm, I adeptly analyze all variables of a complex situation, devise new options and solve problems. I love to look at data to see the story it tells and challenge assumptions by asking thoughtful questions of the front line and customers. With that information in hand, my team and I innovate to grow company sales and revenue. Examples that demonstrate my range and flexibility are:• Led team of 6 in delivering profitable revenue growth from 500K+ SMB customer base through integrated direct mail, email and content campaigns.• Led team of 3 in growing sales through wildly-successful sales incentives and innovative sales tools.• Successfully launched many firsts for a Fortune 500 company: first magazine targeted to mid-market customers, first customer recognition contest, first cross-functional, cross-company recognition of National Small Business Week, and first time merchandising company's retail stores with Business Services signage and collateral - all of which drove incremental revenue to the company.• Led the development and rollout of a $2B company's fresh-start 5-year strategy.• Built a Segment Marketing team from the ground up and delivered actionable competitive positioning to Sales and Marketing.

Suzanne King's Current Company Details
Navy Federal Credit Union

Navy Federal Credit Union

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AVP, Marketing Analytics & AI at Navy Federal Credit Union
Suzanne King Work Experience Details
  • Navy Federal Credit Union
    Avp, Marketing Analytics & Ai
    Navy Federal Credit Union Jan 2023 - Present
    Vienna, Va, Us
    I'm leading a team in the application of AI in marketing decisioning strategies and marketing analytics, enhanced through the visual display of information and system integrations.
  • Navy Federal Credit Union
    Manager, Marketing Analytics & Ai
    Navy Federal Credit Union Jan 2022 - Dec 2022
    Vienna, Va, Us
  • Navy Federal Credit Union
    Manager, Digital Marketing
    Navy Federal Credit Union Oct 2017 - Dec 2019
    Vienna, Va, Us
    I led a dynamic team of social media, email, web and mobile app experts in the strategy development and execution of Navy Federal's social, email, web and mobile promotion of our brand, products and service.
  • Charter Communications
    Director, Customer Lifecycle Marketing - Smb
    Charter Communications Apr 2016 - Jan 2017
    Stamford, Connecticut, Us
    In this critical role, I was accountable for the creation, management and execution of all programs across the entire customer lifecycle - including onboarding, customer engagement, upsell/cross-sell direct mail and email, referral programs and product and regulatory communications - for the company's 500K+ SMB customers.As a member of the SMB marketing leadership team, reporting directly to the Group Vice President of SMB marketing, I defined the company's customer-facing strategy to retain and grow revenue from SMB customers and led a team of 6 in its implementation. Key accomplishments include:• Delivered over 2M customer touches each month through direct mail, email and bill ad pages and consistently outpaced industry averages for response rates.• Achieved 106% to goal for 2016 call volumes - an 11.4% increase over 2015.• Grew 2016 revenue from SMB base by 14% YoY to $2.2B.• Revamped welcome email series to new customers, resulting in an 86% increase in open rate and a 360% increase in click-through rate.
  • Charter Communications
    Director, Channel Marketing - Smb
    Charter Communications Sep 2013 - Jan 2017
    Stamford, Connecticut, Us
    In this role, I operated as a key strategic partner to the SMB Sales Group Vice President and Senior Directors, responsible for growing sales. Leading a team of 3, my accomplishments include:• Launched the company's first-ever merchandising of retail stores with Business Services signage, resulting in 6,800 leads and $1.2M in 2016 revenue - a 50% YoY revenue increase.• Consistently increased sales by more than 20% YoY through best-in-class quarterly sales incentives.• Created and successfully launched innovative sales tools including online games, peer-to-peer best practices videos, and over 50 personalizeable email and letter templates. • Directed the company's very successful cross-functional, company-wide initiative to recognize National Small Business Week via direct mail, email, retail stores, national small business survey, social media and digital content. Notable results include: o The 2015 social media campaign was a Markie Award finalist. o The 2015 survey results were cited by a Federal Government study on data security. o The 2016 survey results were reported on by The Huffington Post.
  • Charter Communications
    Director, Enterprise And Vertical Marketing
    Charter Communications May 2012 - Aug 2013
    Stamford, Connecticut, Us
    In this role, I managed all aspects of Enterprise marketing, including advertising and trade show presence. I developed innovative and vastly-improved sales messaging and marketing material for Enterprise and Vertical sales including:• Segment-targeted presentations for the healthcare, K-12 and mid-market sales teams. This was the first time this had been done in the company's history. The material was used to enhance collateral, website messaging and social media content.• The company's first print and digital magazine, which was targeted to mid-market customers; over 4 years later, the magazine continues to be produced quarterly.
  • Xo Communications
    Director, Customer Segment Marketing
    Xo Communications Oct 2011 - May 2012
    Herndon, Va, Us
    In this role, I operated as the right-hand person to the CMO, heading a 3-person team that assembled XO's fresh-start strategy. I also personally analyzed competitive and market conditions that influenced the strategic direction. The EVP of the Business Services business unit successfully launched the new strategy to the company in January 2012. I then created a framework for my team of 5 to reinforce and evangelize the XO strategy. My team and I identified key customer segments and documented XO positioning against 15 competitors for Sales in "battle cards." The EVP of the business unit said the "battle cards" were the best sales tool he'd ever seen. I received the XO MVP Award for my leadership of the strategy and competitive postitioning and attended the 2012 President's Club trip.
  • Xo Communications
    Director, Sales & Marketing Operations
    Xo Communications Dec 2008 - Dec 2011
    Herndon, Va, Us
    I led a 4-person team in the implementation of programs that vastly improved sales productivity. Some of my accomplishment include:• Directed the highly successful development and deployment of the XO Playbook, a dynamic, web-based tool that integrated sales process and methodology, industry intelligence and marketing messaging for the 400-person sales force. I earned the prestigious Stevie Award for the Sales Lead Management System of the Year.• I was recognized as the go-to person for all sales policy questions and resolution of complex, unresolved disputes. I streamlined sales rules to empower faster, local decision making, helping XO achieve its biggest sales quarter in company history - over $6M in new sales.• I supervised a team member in the creation of programs to penetrate education (E-rate) markets; E-rate contributed $9M in XO revenue in FY2010 and FY2011.• I was one of only 10 employees to receive the XO MVP award (awarded for my leadership of the Playbook design and launch) and attended the 2010 President's Club trip.
  • Xo Communications
    Director, Enterprise Business Development
    Xo Communications Jan 2008 - Nov 2008
    Herndon, Va, Us
    In this role, I launched the XO joint-marketing venture with Cisco. Together, we built $1M in co-marketing programs that generated $16M in the first 6 months of the partnership. I also designed and managed an enterprise marketing and appointment-setting campaign that included an acquisition email, web landing page, white paper, video testimonials and outbound telemarketing.
  • Xo Communications
    Senior Manager, Marketing Programs
    Xo Communications May 2003 - Dec 2007
    Herndon, Va, Us
    In this role, I led a team of 5 in the the design and execution of all marketing programs and managed a $2.5M marketing budget. Marketing programs included acquisition marketing, indirect (partner) channel marketing and employee referral. I personally designed and launched new and revitalized indirect channel programs; my efforts helped the indirect channel grow sales 20% in 2006 and 26% in 2007. Additionally, these programs were all still in place three years later. In 2010, the indirect channel generated over $5M in sales, a 13% increase over the previous year.I received the XO eXamples Award for my success in launching the new channel marketing programs, and I attended the 2007 President's Club trip.
  • Accenture
    Senior Manager
    Accenture 1991 - 2003
    Dublin 2, Ie
    In my consulting role, I focused on diagnosing the cause of complex business problems and developing recommendations to solve them. I also led teams of between 5 and 18 personnel in requirements definition, process streamlining and deployment of Customer Relationship Management (CRM) solutions on-time and on-budget.

Suzanne King Skills

Strategic Partnerships Solution Selling Telecommunications Business Process Improvement Salesforce.com Sales Operations Cross Functional Team Leadership Sales Saas Direct Sales Channel Partners Marketing B2b Marketing Crm Enterprise Software Negotiation Cloud Computing Sales Process Vendor Management Account Management Product Management Customer Relationship Management Program Management Leadership Wireless Strategy Product Marketing Market Analysis Segmentation Professional Services Channel Marketing Operations Customer Segmentation Strategy Mergers And Acquisitions Call Centers Competitive Analysis Concept Development Digital Content Messaging And Design Direct Mail Messaging And Design Social Media Campaign Development Advertising Promotions Strategic Partnership Development Sales Incentives Strategic Planning

Suzanne King Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Finance

Frequently Asked Questions about Suzanne King

What company does Suzanne King work for?

Suzanne King works for Navy Federal Credit Union

What is Suzanne King's role at the current company?

Suzanne King's current role is AVP, Marketing Analytics & AI at Navy Federal Credit Union.

What is Suzanne King's email address?

Suzanne King's email address is su****@****att.net

What is Suzanne King's direct phone number?

Suzanne King's direct phone number is +157164*****

What schools did Suzanne King attend?

Suzanne King attended The University Of Texas At Austin.

What skills is Suzanne King known for?

Suzanne King has skills like Strategic Partnerships, Solution Selling, Telecommunications, Business Process Improvement, Salesforce.com, Sales Operations, Cross Functional Team Leadership, Sales, Saas, Direct Sales, Channel Partners, Marketing.

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