Suzanne Thornton Henricksen's Location
San Francisco, California, United States, United States
Suzanne Thornton Henricksen's Contact Details
Suzanne Thornton Henricksen work email
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Suzanne Thornton Henricksen personal email
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Suzanne Thornton Henricksen phone numbers
About Suzanne Thornton Henricksen
Suzanne Henricksen is the founder of The Crafty Cask, a media, marketing, events, and direct to consumer subscription club company focused on celebrating and supporting craft alcohol makers.**Suzanne is currently seeking investment partners to help grow The Crafty Cask brand into a combination tasting lounge, bottle shop, craft maker incubator, and restaurant concept. You can learn more about this exciting opportunity to invest at https://www.fundable.com/cask-club **Through her work with The Crafty Cask, Suzanne:
Suzanne Thornton Henricksen's Current Company Details
Suzanne Thornton Henricksen Work Experience Details
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FounderThe Crafty Cask Jan 2017 - PresentThe Crafty Cask is a place for craft beer, wine, spirit, cider, sake (shall we go on?!) enthusiasts to learn, discover and enjoy their passion for craft alcohol. A place that’s dedicated to telling the stories behind the craft, the history, up and coming innovations, lesser known drinks and, of course, the incredible people and places behind it all. And we're going to do it with a little bit of sass and a whole lot of fun. Our mission? We envision a future where the craft alcohol artisans are more broadly appreciated, understood and sought out by consumers as they travel the world allowing them to experience a truly immersive taste of place. This newfound appreciation will provide the support needed so that the true spirit of artisan alcohol production is preserved, transparent and sustainably profitable for craft alcohol producers around the world.Our approach is two-fold. We create fun, educational content (video is one of our specialties!) for our craft enthusiast consumer followers, who we affectionately call Tippler Nation. We also work with incredible craft alcohol producers around the world to help spread awareness, interest and ultimately sales. Helping consumers learn and have fun while helping craft producers be successful is a win-win and what we're all about at The Crafty Cask. We have high standards and only work with producers that we love. If we don't want to tell your story and shout it from the rooftops naturally then we won't work with you...but the only way you'll know is if you reach out and introduce yourself! You can find us at any of the digital hubs below or reach out to our founder, Suzanne, directly at suzanne@thecraftycask.comwww.thecraftycask.com @thecraftycask on Instagram, Facebook and TwitterSubscribe to our YouTube channel: http://bit.ly/tccYTSubscribe to our newsletter: http://bit.ly/joinTcc
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Sr. Director, Innovation Insights, Sense & Respond Insights, Burt'S Bees Insights & Consumer AffairsThe Clorox Company Mar 2016 - Oct 2017Oakland, Ca -
Senior Director, Brand Insights, Digital Insights & Consumer AffairsThe Clorox Company Dec 2014 - Mar 2016Oakland, Ca
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Director Of Brand Insights, Digital Insights & Consumer AffairsThe Clorox Company May 2013 - Dec 2014Oakland, CaThe Director of Brand Insights, Digital Insights & Consumer Affairs is responsible for the following across all 30+ brands and divisions at The Clorox Company. The position reports to the VP of Global Insights.1) Developing three world class organizations with best in class people, processes and capabilities2) Building robust, cutting edge techniques, methodologies and approaches for each organization 3) Integrating Brand Insights, Digital Insights & Consumer Affairs as appropriate to drive increased efficiency and improved business results4) Leveraging integrated insights and advanced measurement techniques to impact business strategies and tactics across all consumer touch-points. 5) Leading key corporate initiatives related to all three organizations
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Global Insights Lead, Consumer Affairs, Listening & Digital InsightsThe Clorox Company Jan 2013 - May 2013Oakland, CaThe Global Insights Lead (GIL) of Digital Insights, Listening & Consumer Affairs is responsible for leveraging Digital Insights Listening, and Consumer Affairs resources, functional expertise and broad-based business knowledge to achieve the strategic goals of the businesses. The GIL will play a key role in leading or participating in key corporate initiatives related to all three organizations. The GIL will also play a leadership role within each group to build functional excellence and develop world-class organizations. Key Responsibilities: • Recruit and develop staff for employee growth, business impact & functional effectiveness• Lead both teams in the development of their departmental visions and strategies, ensure alignment with key stakeholders and implement within the organization• Participate in the identification and implementation of best practices for DI, L & CA • Lead functional exploration of leading edge capabilities that provide a competitive advantage• Provide DI, L & CA support for corporate and business initiatives• Provide functional direction on all levels of DI, L & CA by leveraging external partnerships and industry research and analysis.• Champion development of department and SBU information strategies that provide deep and broad-based insights and voice of the consumer • Ensure effective utilization, translation and integration of consumer, marketplace and industry knowledge in all three spaces to provide insights that drive business strategy and tactics.• Ensure development of effective and efficient research plans, systems, processes, spending and staff allocation to achieve business results• Provide consultation and perspective to cross-functional VPs particularly for key decisions with significant business implications• Develop strong cross-functional relationships and ensure integration of DI, L & CA knowledge across key functional groups to yield critical business insights
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Global Insights Lead, Consumer AffairsThe Clorox Company Jun 2011 - Jan 2013Oakland, CaSummary: Responsible for strategically leading and managing the Clorox Consumer Affairs (CA) function in a manner which maximizes consumer satisfaction and delight, drives meaningful business impact and minimizes corporate liability. Set strategic direction for Consumer Affairs• Lead the CA Organization in the development & implementation of best in class vision, strategy & journey map• Ensure development and implementation of systems and processes to optimize department and contact center productivity• Identify and promote benchmarking best practices of peer companies & facilitate the sharing of knowledge to appropriate functions. Build a world class Consumer Affairs organization• Recruit/staff department with strong talent• Provide leadership, training, coaching & development for direct reports• Build strong industry partnerships to gain access to best in class approaches and tool Drive Use of Consumer Information & CA Consumers• Provide leadership in championing the use of consumer feedback to help build business and consumer relations. • Manage reporting and ensure emerging trends/ideas/quality issues are identified and reported to management • Provide broad guidance in establishing performance measures and standards for data integrity and the quality/timeliness of reports • Partner with Insights & MarComm to leverage CA consumers for research and CRM applications to drive meaningful business results Drive social media efforts to take CA to next level• Play a lead role in the evaluation and selection of a listening platform for the Marketing & CA function• Determine how social media data should be integrated into traditional CA data sources• Led the company in determining how to appropriately value and use social media data vs. traditional CA data• Effectively determine, gain agreement to and manage the CA and contact center admin budgets. Forecast, monitor, and adjust spending levels as appropriate.
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Brand Insights ManagerThe Clorox Company Jun 2009 - Jun 2011• Coach & develop Associate Brand Insights Manager• Create & execute integrated consumer research plans to drive new product development, strategic decisions and business results• Maintain strong professional relationships with a network of research suppliers to ensure that best practices are followed and research stays on schedule and within budget• Manage a research budget of over $7 million and ensure accurate invoicing and accruals• Identified and successfully executed a business opportunity for the Brita Filter for Good Campaign leading to a Brita spokesperson conference panel session• Chief of Staff for the Clorox Women's Employee Resource Group, providing all necessary logistic, creative, and organizational support• Proposed, designed, and run a quarterly Market Intelligence Community Outreach Program allowing for colleague bonding and support to our surrounding community
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Associate Brand Insights ManagerThe Clorox Company Feb 2007 - Jun 2009• Create & execute integrated consumer research plans to drive new product development, strategic decisions and business results• Developed an on-line consumer panel of 5000 panelists driving efficiency and deep quantitative and qualitative insights• Maintain strong professional relationships with a network of research suppliers to ensure that best practices are followed and research stays on schedule and within budget• Manage a research budget of over $7 million and ensure accurate invoicing and accruals• Identified and successfully executed a business opportunity for the Brita Filter for Good Campaign leading to a Brita spokesperson conference panel session• Chief of Staff for the Clorox Women's Employee Resource Group, providing all necessary logistic, creative, and organizational support• Proposed, designed, and run a quarterly Market Intelligence Community Outreach Program allowing for colleague bonding and support to our surrounding community
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FounderDolcevita Safari, Llc Jan 2015 - Jan 2017San Francisco Bay AreaDolceVita Safari elevates the lives of like-minded souls by enabling them to feed their epicurean passions, disconnect and live in the moment. We help culinary explorers immerse in exclusive experiences with local artisans, experts and luminaries leaving them recharged and with a true taste of place after every one of our excursions.Understanding the grape to glass, grain to glass and farm to table journeys. Feeling the moist earth slipping through your fingertips, the sticky juice of grapes on the crush pad. Kneading with the baker who creates his doughy magic day after day, the winemaker balancing art and science patiently enough to taste his success years later. Harvesting the bounty that only hours later becomes a mouth-watering, seasonal, acclaimed dish. Laughing with strangers who become friends and sometimes family. These are the experiences the DolceVita Safari team longs to live and share with you. www.dolcevitasafari.com
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President, Board Of DirectorsHopalong Animal Rescue Jan 2014 - Feb 2016 -
Mba StudentThunderbird School Of Global Management Sep 2005 - Dec 2006 -
Business Development InternArtesa Winery & Bacchus Consulting Group May 2006 - Jul 2006• Analyzed & optimized the Artesa Wine Club in terms of new membership, retention, & customer loyalty programs• Created financial statements, marketing strategies, and business plans for start-up ventures within the wine industry
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Operations AnalystMidland Credit Management, Inc. Sep 2004 - Aug 2005• Developed & implemented a strategic legal revenue channel forecasted to generate $10,000,000 in the first 24 months• Co-developed & implemented a new legal strategy that generated $3,500,000 in it’s first 18 months of operation• Helped lead the corporate decision to invest in a B.I. tool that has revolutionized departmental analytics and efficiency• Optimized the legal outsourcing process by providing analytical data supporting the termination of inefficient partnerships and creating a new placement processes which led to greatly increased account liquidation -
Legal Relationship AnalystMidland Credit Management, Inc. Nov 2002 - Sep 2004• Managed legal collections portfolios and partnerships with an estimated worth of more than $1,000,000• Played an integral role in a strategic conversion which reduced operating expenses by 3% annually• Revolutionized the role by raising it from the account management client liaison position (2002) to the analytical, self-managed, and action oriented legal relationship analyst role (2004)
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International Research InternCambridge Energy Research Associates (Cera) Sep 2001 - Jan 2002• Researched and presented a project on the volume of natural gas distributed in Mexico on a yearly and sector basis• Forecasted future data in order for the project to be included in a industry conference presentation
Suzanne Thornton Henricksen Skills
Strategy
Cross Functional Team Leadership
Marketing Strategy
Market Research
Customer Insight
Management
Analytics
Leadership
Crm
Business Development
Integrated Marketing
Business Strategy
Marketing Research
Competitive Analysis
Customer Relationship Management
Data Analysis
Brand Management
Marketing Communications
Product Development
Consumer Products
Segmentation
Marketing
Presenter
Strategic Planning
Team Leadership
Public Speaking
Project Management
Suzanne Thornton Henricksen Education Details
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International Management
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Economics
Frequently Asked Questions about Suzanne Thornton Henricksen
What company does Suzanne Thornton Henricksen work for?
Suzanne Thornton Henricksen works for The Crafty Cask
What is Suzanne Thornton Henricksen's role at the current company?
Suzanne Thornton Henricksen's current role is Founder at The Crafty Cask.
What is Suzanne Thornton Henricksen's email address?
Suzanne Thornton Henricksen's email address is su****@****ird.edu
What is Suzanne Thornton Henricksen's direct phone number?
Suzanne Thornton Henricksen's direct phone number is +151031*****
What schools did Suzanne Thornton Henricksen attend?
Suzanne Thornton Henricksen attended Thunderbird School Of Global Management, Framingham State University.
What are some of Suzanne Thornton Henricksen's interests?
Suzanne Thornton Henricksen has interest in Business Development, People Management, Strategic Planning, Food, Travel, Consumer Insights, Animal Welfare, Wine.
What skills is Suzanne Thornton Henricksen known for?
Suzanne Thornton Henricksen has skills like Strategy, Cross Functional Team Leadership, Marketing Strategy, Market Research, Customer Insight, Management, Analytics, Leadership, Crm, Business Development, Integrated Marketing, Business Strategy.
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