Suzanne Thornton Henricksen Email & Phone Number

The Crafty Cask is a place for craft beer, wine, spirit, cider, sake (shall we go on?!) enthusiasts to learn, discover and enjoy their passion for craft alcohol. A place that’s dedicated to telling the stories behind the craft, the history, up and coming innovations, lesser known drinks and, of course, the incredible people and places behind it all. And.

Oakland, CA

Oakland, CA

Oakland, CA

The Director of Brand Insights, Digital Insights & Consumer Affairs is responsible for the following across all 30+ brands and divisions at The Clorox Company. The position reports to the VP of Global Insights.1) Developing three world class organizations with best in class people, processes and capabilities2) Building robust, cutting edge techniques.

Oakland, CA

• The Global Insights Lead (GIL) of Digital Insights, Listening & Consumer Affairs is responsible for leveraging Digital Insights Listening, and Consumer Affairs resources, functional expertise and broad-based business.
• Recruit and develop staff for employee growth, business impact & functional effectiveness
• Lead both teams in the development of their departmental visions and strategies, ensure alignment with key stakeholders and implement within the organization
• Participate in the identification and implementation of best practices for DI, L & CA
• Lead functional exploration of leading edge capabilities that provide a competitive advantage
• Provide DI, L & CA support for corporate and business initiatives

Oakland, CA

• Summary: Responsible for strategically leading and managing the Clorox Consumer Affairs (CA) function in a manner which maximizes consumer satisfaction and delight, drives meaningful business impact and minimizes.
• Lead the CA Organization in the development & implementation of best in class vision, strategy & journey map
• Ensure development and implementation of systems and processes to optimize department and contact center productivity
• Identify and promote benchmarking best practices of peer companies & facilitate the sharing of knowledge to appropriate functions. Build a world class Consumer Affairs organization
• Recruit/staff department with strong talent
• Provide leadership, training, coaching & development for direct reports

• Coach & develop Associate Brand Insights Manager
• Create & execute integrated consumer research plans to drive new product development, strategic decisions and business results
• Maintain strong professional relationships with a network of research suppliers to ensure that best practices are followed and research stays on schedule and within budget
• Manage a research budget of over $7 million and ensure accurate invoicing and accruals
• Identified and successfully executed a business opportunity for the Brita Filter for Good Campaign leading to a Brita spokesperson conference panel session
• Chief of Staff for the Clorox Women's Employee Resource Group, providing all necessary logistic, creative, and organizational support

• Create & execute integrated consumer research plans to drive new product development, strategic decisions and business results
• Developed an on-line consumer panel of 5000 panelists driving efficiency and deep quantitative and qualitative insights
• Maintain strong professional relationships with a network of research suppliers to ensure that best practices are followed and research stays on schedule and within budget
• Manage a research budget of over $7 million and ensure accurate invoicing and accruals
• Identified and successfully executed a business opportunity for the Brita Filter for Good Campaign leading to a Brita spokesperson conference panel session
• Chief of Staff for the Clorox Women's Employee Resource Group, providing all necessary logistic, creative, and organizational support

San Francisco Bay Area

DolceVita Safari elevates the lives of like-minded souls by enabling them to feed their epicurean passions, disconnect and live in the moment. We help culinary explorers immerse in exclusive experiences with local artisans, experts and luminaries leaving them recharged and with a true taste of place after every one of our excursions.Understanding the grape.

• Analyzed & optimized the Artesa Wine Club in terms of new membership, retention, & customer loyalty programs
• Created financial statements, marketing strategies, and business plans for start-up ventures within the wine industry

• Developed & implemented a strategic legal revenue channel forecasted to generate $10,000,000 in the first 24 months
• Co-developed & implemented a new legal strategy that generated $3,500,000 in it’s first 18 months of operation
• Helped lead the corporate decision to invest in a B.I. tool that has revolutionized departmental analytics and efficiency
• Optimized the legal outsourcing process by providing analytical data supporting the termination of inefficient partnerships and creating a new placement processes which led to greatly increased account liquidation

• Managed legal collections portfolios and partnerships with an estimated worth of more than $1,000,000
• Played an integral role in a strategic conversion which reduced operating expenses by 3% annually
• Revolutionized the role by raising it from the account management client liaison position (2002) to the analytical, self-managed, and action oriented legal relationship analyst role (2004)

• Researched and presented a project on the volume of natural gas distributed in Mexico on a yearly and sector basis
• Forecasted future data in order for the project to be included in a industry conference presentation

Mba, International Management

Activities and Societies: Thunderbird Student Government, Chair Net Impact, VP Entrepreneurship Club, VP Wine Club, Event Planner Graduate.

B.A., Economics

Activities and Societies: Economics & Business Club, VP Student Admissions Representative Public Affairs Liaison Dean's List President's.