Suzanne Joiner Email & Phone Number

Phoenix, Arizona, Us

Lead the strategic development and execution of comprehensive corporate marketing initiatives. Direct a high-performing team responsible for system-wide marketing operations, including brand advancement, targeted campaigns, and digital marketing. Optimize marketing strategies ensuring alignment with business objectives and collection goals with a focus on efficiency and innovation. Drive the creation of impactful marketing strategies, manage technical marketing systems, and maintain high standards of service and quality.

Phoenix, Arizona, Us

Leading the creation and evolution of the first enterprise-wide marketing program to attract and recruit blood donors, volunteers and financial donations. Building and maintaining the Vitalant brand making it a living part of the daily life of all internal and external constituents.Developing a 27-member team to oversee marketing strategy, targeted marketing, creative solutions, marketing operations and marketing analytics.Developing and implementing a scalable segmentation strategy to improve processes and enhance channel effectiveness.Defining strategic goals to drive long-term sustainable donor base growth and establish a national recruitment program across five divisions within one year by systematically optimizing process, channel mix and product mix.Establish a centralized redemption based promotional fulfillment system cutting $5M of the operating budgetDeveloped and implemented an annual planning process for inventory forecasting leading department leaders through a change management process adopting the collaborative process

Washington, Dc, Us

• Develop and implement multi-channel direct to donor marketing campaigns to drive donor awareness and grow donations across all blood product lines, meeting national inventory demand. • Lead lifecycle strategies and cultivation to maintain a healthy donor file. Ensure strategy delivery that is driven by donor needs, motivations and preferences while upholding the non-profit’s business objectives, vision and mission statement. • Recognized for three consecutive years as a leader that ranked in the top 25% of all three indexes on the annual employee survey: Employee Engagement, Performance Enablement, and Manager Effectiveness.• Independently initiated, developed and gained executive alignment around the first Strategic Roadmap for the biomedical services direct marketing function. • Developed and implemented comprehensive lifecycle strategy. Enabling the development of targeted strategies for critical segments. • Designed and developed an automated marketing campaign database and calendar-based user interface with flexible visibility into all donor contacts by channel, segmentation, messaging and other key variables. • Developed comprehensive proforma budget template to be used in unifying program budget and allowing for ongoing ROI management by channel and budget adjustments as actual expenses are realized. • Developed the first digital lead generation and nurturing campaign strategy to drive the acquisition of new donors. .

Alexandria, Va, Us

• Led strategic lifecycle development of direct-to-donor fundraising and marketing for 40 corps community centers, institutions, and programs across three states and managed a $5M budget, distributing $11M in individual contributions. • Drove donor retention with accurate distribution and reporting of $24M by implementing donor service team processes.• Expanded digital community size by more than 200% and grew digital revenue by 30%. • Delivered the highest grossing online red kettle program across all US Territories (digital Peer-to-Peer fundraising)• Designed email marketing program to match audience to offer, resulting in 30% increase in digital revenue• Founded and directed the TSA Digital Forum, which included members from all four US Territories, Canada, UK, Ireland, Australia, Netherlands and the Czech Republic. Grew the forum membership by more than 10 times in less than 1 year; resulting in domestic and international collaboration never experienced by the organization.• Developed and implemented three sms subscription series, resulting in 300% growth in mobile numbers on file and engaged with the mission.• Awarded the DMAF Package of the Year Award – Acquisition (Runner Up) in 2013.

Chicago, Illinois, Us

• Led the development and implementation of strategy for all national direct to consumer fundraising campaigns and delivered more than $24 million in individual contributions. • Analyzed and prepared results to advise executive leadership team regarding future campaigns, trends and long-term growth forecasting. • Successfully managed a $12 million budget and met revenue goals, while decreasing program costs through implementation of data modeling techniques to increase the efficiency of acquisition. • Established and led the Feeding America Direct Response Fundraising Counsel (DRFC), which consisted of 5+ marketing agencies collaborating to achieve long-term objectives, including growth of more than 75% in online/digital and monthly revenue streams and more than 30% growth in mail contributions. • Lead email marketing program from infancy to an established benchmark in nonprofit marketing. Increased email addresses on file and increased digital and monthly revenue streams by more than 30%.• Launched first mobile/text marketing program integrating with prominent cause marketing campaigns such as NBC’s Biggest Loser’s Pound for Pound Challenge and General Mills/Beyoncé Hamburger Helper Tour.• Awarded the Fundraising Success Award in E-Philanthropy (Bronze) in 2008. • Awarded the DMAW Maxi Award in Nonprofit Renewals (Bronze) in 2009• Awarded the Fundraising Success Award in Multichannel Fundraising (Silver) in 2009.• Awarded the DMAW Maxi Award in Nonprofit Acquisition/Prospecting (Gold) in 2011.

Alexandria, Va, Us

Manage and lead the development and implementation of comprehensive marketing plans for educational publications, membership acquisition and retention, grants and awards, meetings and educational products.Manage all marketing activities for the Society’s practice management journal including, increasing usage among members, identifying new markets for bulk sales, subscriber acquisition and retention and researching prospective markets for expansion.

Alexandria, Va, Us

Fully accountable for the development and implementation of integrated acquisition and retention marketing campaigns for all levels of membership.

Salisbury, Maryland, Us

Managed the orgainziation and planning for the housing needs of more than 50 conference groups per year.

Us

Lady Volunteers Marketing and Promotions Contributed to the completion of Corporate Sponsor program consisting of researching potential clients, developing program ideas and outlining associated costs.Researched and developed direct marketing campaigns in alignment with University brand for four women’s sports including promotions, half-time events and potential public relations opportunities.

Bs, Marketing

Bs, Management Information Systems

Education record