Suzanne Knowles Email & Phone Number

Responsible for the leadership of a large, high performing global team delivering marketing solutions across copy, design, video, comms, localisation services and campaign management.Increased marketing output by 12% by driving the improvement of planning and continuously reviewing and optimising processes to improve ways of working.Designed and managed a period of marketing transformation including technology, location strategy, and the introduction of agencies and a network of freelancers to deliver cost effective solutions during peak periods.

Restructured the Client Comms and CRM team to better meet the growing needs of the business and set up an operational team in Bangalore.Designed and implemented the group's GDPR solution in 4 monthsRe-defined the strategy for IG Community, tripled engagement and doubled membership in 6 months.Managed a localisation team of 30 in Poland, Ensuring that all content was consistent globally across language and tone of voice.

Directed all client communication, both promotional, operations and regulatory across email, SMS, push and in-app messaging. Managing complex data sets, regional differences, reporting and A/B testing.Delivered £10 million incremental revenue by designing and automating a promotional programme of client journeys working closely with global marketing, sales and services teams.Transformed client comms, implemented technical solutions and automation to increase personalisation and speed to market.

Led the direct to consumer marketing and CRM function for CPW and Geek Squad (Insurance and tech support). Managed and empowered a team of 24 delivering the CRM database, customer engagement, retention, acquisition, and new initiatives.Delivered significant improvements in client attrition, 12% increase in retention and hit 200% of win-back targets.

Effectively drove continuous improvement to increase retention rates, customer engagement and drive incremental monthly customer value (ARPU)

Successfully developed and delivered numerous new initiatives which improved business performance, increased loyalty, reduced client attrition and grew client value.

Accountable for the day to day running of the business including marketing, fulfilment, finance and people.

London, London, Gb

Led marketing campaigns across all categories and responsible for the M&S charge card insert programme to 6million account holders

Diploma

International Marketing Management

Education record

Diploma