Suzanne Ngo-Tran Kudirka Email & Phone Number

Oakland, California, US

• As a Marketing Account Manager, I provide marketing and communications support for Blue Shield's largest and most profitable clients that comprise 3,000+ employees. I help develop custom marketing strategies to promote.
• Surpassing Premier Accounts membership goal by 23% and retained 95% of current membership through development of strategic marketing plans for 30+ clients including eBay, TriNet, HCL Technology, Fry’s Electronics, 24.
• Helping on board the University of California, the company’s 2nd largest account and achieved 80,000+ membership through open enrollment fairs, company branded microsite and online focus groups.
• Exceeding Blue Shield’s company-wide “Go Green” initiative by replacing paper delivery of health plan materials to digital format that is projected to save the company $1.5 million.
• Leading the development of new email marketing campaign that was distributed to 8,000 HCL employees to promote the benefits of the new High Deductible Health Plan resulted in over 17,000 visits to the website.
• Working extensively with account teams to deliver integrated marketing plans targeted at members and prospective clients to drive profitable membership growth.

San Francisco, CA, US

• I had the privilege of working as a part-time contractor for Room to Read, an international NGO that transforms the lives of children in Asia and Africa by collaborating with local communities to focus on literacy and.
• Researching the potential giving capacity of prospective high-net worth individuals and developed reports for leadership.
• Monitoring and updated Salesforce database of donors.
• Helping with annual gala fundraiser including venue coordination, invitations, etc.

New York, NY, US

• As a Sr. Account Executive at McCann, my key client was Microsoft and my responsibilities included:
• Supporting internal management team to develop contact strategy to meet acquisition and retention objectives for Microsoft’s small and midsize business audience.
• Managing CRM campaigns including strategy development utilizing digital, print, online marketing collateral to nurture customer relationships.
• Improving customer satisfaction rates through relationship marketing efforts and grow product visibility with customers through SEO.
• Monitoring client budget, scope and timelines from project inception through completion.

• During my time at Protocol, I had the opportunity to provide marketing support for several accounts and my role included:
• Managing development and execution of marketing strategies for several major accounts including Jenny Craig, Guthy Renker and 3Com.
• Directing internal teams and vendors including analytics, media, creative design, and advertising operations.
• Utilizing different media channels including direct mail, email and online to execute specific marketing initiatives to each customer segment.
• Analyzing customer database and implement online customer surveys to measure attitudinal and behavioral characteristics to increase targeting.

Burbank, CA, US

• Working for a smaller public outreach firm gave me the freedom to wear many hats and expose myself to various roles including:
• Creating communication outreach strategies designed to educate and engage community stakeholders to support private and public projects.
• Initiating participation from influential community leaders through facilitating round table discussions and open house forums to increase visibility with local community.
• Helping garner support for development/enhancement projects for key clients such as City of Los Angeles, Home Depot and Kohl's department store.

• I had the opportunity to gain exposure to the public relations world in my role which included:
• Assisting with the management of client programs including database management, media monitoring programs, direct mail campaigns and trade marketing targeting public affairs firms.
• Coordinating the execution of all grassroots guerilla marketing campaigns including promotional sweepstakes programs, on-premise events and regional mobile tours.

Marketing Program Certificate

B.A., Sociology